際際滷

際際滷Share a Scribd company logo

Go Red For Women - Good For Your Heart And The Heart Of Your Business Aug 2012

C
catalystsheila

Cause Marketing can positively impact your top AND bottom line - building sales, client retention and company morale.

1 of 18
Download to read offline
GO RED FOR WOMEN GOOD FOR YOUR HEART AND GOOD FOR THE HEART OF YOUR BUSINESS
Heart disease causes more deaths in women than ALL FORMS OF CANCER COMBINED.
One in two women will be diagnosed with heart disease in her lifetime
And one in three will die 4
but only one in five think theyre personally at risk.
More than 90% of primary care physicians dont know that heart disease kills more women each year than men.
This is Our Solution Go Red For Women Go Red For Women is the American Heart Associations nationwide movement that celebrates the energy, passion and power of women banding together to wipe out heart disease.
Elements of the Movement Women and Heart Disease Women 25-54 National Wear Circle of Red Society Digital & Social Go Red Red Day - February PR/Media Media Heart CheckUp Advocacy Go Red Cities Go Red Healthcare Credible Science Go Red BetterU Luncheons Year-Round Strategic Alliances Professionals Go Red Por Tu Coraz坦n sister campaign Reaching Latinas, 25-44, and their families 8
Go Red For Women Success 78% of consumers associate the Red Dress with the American Heart Association 62% brand awareness of Go Red For Women 15 billion impressions since 2004 20,000 companies participate in activities 89% of women make one lifestyle change
Cause Marketing: Good For Your Heart And The Heart Of Your Business, Too! Your Business* . . . 19% Sales Increase 80% Switch Brands ~ 61% Try New Brand 19% Spend MORE 90% Want To Know What Causes You Support 61% Say Firms Need Better Cause Case 200% Time Looking At Advertising (PRAD) * 2010 Cone Cause Evolution Study www.coneinc.com
Go Red: Good For Client & Employee Retention Your Customers* . . . 54% Support A Relevant Cause 61% Long-term Commitment 53% Want Cause Engagement Your Employees* . . . 77% Impacts Hiring Decisions Recruiting Differentiation Tool 89% Enhances Employer Loyalty 88% Impacts Gen Y Hiring * 2010 Cone Cause Evolution Study www.coneinc.com
Go To Where Your Customers Are And Your Competitors Arent Start With A 360属 Approach
Cause Marketing: Expand Your Brand
A Short History of Doing Well By Doing Good Cause marketing is a partnership between a nonprofit and a for-profit for mutual profit. Joe Waters 17% in new cardholders + = 28% in number of transactions $ 1.73 Billion Industry (57% Since 2005) Involves 2/3 of All Brands Valid Strategy by 97% of Marketing Execs
Cause B2B: Make Your Customer Look Good $ 2,000,000 in 750T Sales $ 50,000 Donations $.10/mile Created Brand Extension of Conversation Hearts $ 75K in donation to USO 3,000 Care Packages Sent Overseas To Soldiers Rapid Response Team - New Generators & Repairs Customers in Tornadoes, Floods, & Hurricanes
Cause Marketing: Expand Your Brand Its Not About Spending More Money Its About Spending It More Effectively How Many Pieces Of Your Marketing Are You Leaving On The Table?
From Idea To Execution Marketing is not a function, It is the whole business seen from the customer's point of view. Peter Drucker To Continue The Discussion: Sheila Neisler 704-965-4249 catalystsheila@gmail.com www.greatideas-greaterresults.com
Thank you for your support.

More Related Content

Go Red For Women - Good For Your Heart And The Heart Of Your Business Aug 2012

  • 1. GO RED FOR WOMEN GOOD FOR YOUR HEART AND GOOD FOR THE HEART OF YOUR BUSINESS
  • 2. Heart disease causes more deaths in women than ALL FORMS OF CANCER COMBINED.
  • 3. One in two women will be diagnosed with heart disease in her lifetime
  • 4. And one in three will die 4
  • 5. but only one in five think theyre personally at risk.
  • 6. More than 90% of primary care physicians dont know that heart disease kills more women each year than men.
  • 7. This is Our Solution Go Red For Women Go Red For Women is the American Heart Associations nationwide movement that celebrates the energy, passion and power of women banding together to wipe out heart disease.
  • 8. Elements of the Movement Women and Heart Disease Women 25-54 National Wear Circle of Red Society Digital & Social Go Red Red Day - February PR/Media Media Heart CheckUp Advocacy Go Red Cities Go Red Healthcare Credible Science Go Red BetterU Luncheons Year-Round Strategic Alliances Professionals Go Red Por Tu Coraz坦n sister campaign Reaching Latinas, 25-44, and their families 8
  • 9. Go Red For Women Success 78% of consumers associate the Red Dress with the American Heart Association 62% brand awareness of Go Red For Women 15 billion impressions since 2004 20,000 companies participate in activities 89% of women make one lifestyle change
  • 10. Cause Marketing: Good For Your Heart And The Heart Of Your Business, Too! Your Business* . . . 19% Sales Increase 80% Switch Brands ~ 61% Try New Brand 19% Spend MORE 90% Want To Know What Causes You Support 61% Say Firms Need Better Cause Case 200% Time Looking At Advertising (PRAD) * 2010 Cone Cause Evolution Study www.coneinc.com
  • 11. Go Red: Good For Client & Employee Retention Your Customers* . . . 54% Support A Relevant Cause 61% Long-term Commitment 53% Want Cause Engagement Your Employees* . . . 77% Impacts Hiring Decisions Recruiting Differentiation Tool 89% Enhances Employer Loyalty 88% Impacts Gen Y Hiring * 2010 Cone Cause Evolution Study www.coneinc.com
  • 12. Go To Where Your Customers Are And Your Competitors Arent Start With A 360属 Approach
  • 14. A Short History of Doing Well By Doing Good Cause marketing is a partnership between a nonprofit and a for-profit for mutual profit. Joe Waters 17% in new cardholders + = 28% in number of transactions $ 1.73 Billion Industry (57% Since 2005) Involves 2/3 of All Brands Valid Strategy by 97% of Marketing Execs
  • 15. Cause B2B: Make Your Customer Look Good $ 2,000,000 in 750T Sales $ 50,000 Donations $.10/mile Created Brand Extension of Conversation Hearts $ 75K in donation to USO 3,000 Care Packages Sent Overseas To Soldiers Rapid Response Team - New Generators & Repairs Customers in Tornadoes, Floods, & Hurricanes
  • 16. Cause Marketing: Expand Your Brand Its Not About Spending More Money Its About Spending It More Effectively How Many Pieces Of Your Marketing Are You Leaving On The Table?
  • 17. From Idea To Execution Marketing is not a function, It is the whole business seen from the customer's point of view. Peter Drucker To Continue The Discussion: Sheila Neisler 704-965-4249 catalystsheila@gmail.com www.greatideas-greaterresults.com
  • 18. Thank you for your support.