Going all in on Social Data - Social Media Week Rotterdam
1 like949 views
Social Media professionals way too often know way too little about the effect of their activities. Niels Tybjerg and Steen Rasmussen told the crowd at Social Media Week Rotterdam how to measure social better and make the data actionable.
Going all in on Social Data - Social Media Week Rotterdam
- 1. READY TO GO all in ON SOCIAL?
- 2. (The man with the data plan) (The guy with the content and conversions)
- 3. THIS IS WHAT WERE ALL ABOUT Danish Data and Automation Geeks
- 4. YOU NEED SOCIAL to hit a straight flush
- 5. ITS NOT ILLEGAL to count cards ON SOCIAL
- 6. WHEN SHOULD YOU PLAY your social cards?
- 7. SOCIAL KPIs IN GOVERNMENT SHOULD BE A SAFE BET
- 10. WHEN YOU DO KPIS you can win the big pot
- 11. SOCIAL IMPACT on conversions MUST BE MEASURED
- 13. SOCIAL WILL ASSIST YOU On the path to conversion
- 15. GIVE YOUR Facebook Insights AN EXTRA TWIST
- 16. KOMFO TELLS YOU Much more ABOUT FACEBOOK THAN FACEBOOK
- 17. EVENT TRACKING is the 101 ON DOCUMENTING VALUE
- 18. GETTING TO THE BOTTOM of people getting to the bottom
- 19. TRACK YOUR FANS all the way TO THE CONVERSION
- 20. A SOCIAL WAKE-UP CALL No-one cares about your content
- 21. HOTJAR LETS YOU SEE how people consume your content
- 22. SOCIAL PEOPLE like to talk LETS TRACK IT
- 23. + +
- 25. Iih.dk/jack
- 28. PUT A TARGET on social
- 30. USE WEATHER DATA to choose WHEN TO ADVERTISE
- 31. API
- 37. THE JOKER connect social TO EVERYTHING
- 40. CONTACT US for a game of social NIELS TYBJERG niels@iihnordic.com @nielstybjerg STEEN RASMUSSEN steen@iihnordic.com @strasm
- 41. ≒ Online Marketing (SEO, AdWords, e-mail, banner, affliate, tools, automation) ≒ Website optimization (landing pages, A/B tests, personalization) ≒ Measurement and Strategy (Google Analytics Certified, Adobe Certified, webtrends) ≒ Courses & Workshops ≒ 14 years experience with online business and marketing ≒ Scandinavian Denmark Norway Sweden ≒ Analytics Company of the Year 2013, 2014 & 2015 INTERNET INTELLIGENCE HOUSE NORDIC Specialists in motivating users online