Going From Blogger to Social Media Consultant
Download as ppt, pdf0 likes672 views
Presentation by Sarah Pinnix and Amanda Henson for Type A Parent Blogging Conference, June 2011. http://www.sarahpinnix.net http://www.amandajhenson.com http://www.typeaconference.com
1 of 17
Download to read offline
Ad
Recommended
Confessions of a Blogger
Confessions of a BloggerDarren Rowse
油
The document summarizes the evolution of Darren Rowse's blogging career from 2002 to present day. It begins with Rowse starting a blog with no visitors and builds up to his site ProBlogger now receiving 3 million visitors and 12 million page views per month, 150,000 social connections, and generating six figures in annual revenue through various monetization strategies and products. The summary highlights the growth and success of Rowse's blog over time through his dedication to blogging best practices.How to Be a Better Blogger | Social Media Strategies Summit 2015
How to Be a Better Blogger | Social Media Strategies Summit 2015Justin Seeley
油
This document discusses why blogging is important for businesses and individuals. It notes that blogs allow you to showcase yourself as a thought leader and connect with audiences. The key aspects of blogging success are passion, presence, and people. For passion, the document advises focusing on topics you genuinely care about. For presence, it recommends blogging across multiple platforms tailored to each audience. And for people, it emphasizes building a community around your content and caring about your readers.We (Blogger) and Social Media
We (Blogger) and Social MediaIndriyatno Banyumurti
油
The document presents insights into the internet usage and characteristics of netizens in Indonesia, highlighting that in 2014 there were over 252 million internet users. It lists activities frequently performed by netizens, with a majority engaging in social media and communication. Additionally, it emphasizes the importance of social interaction in media and provides recommendations for bloggers on effective content strategies.11 Must Dos For The Serious Blogger
11 Must Dos For The Serious BloggerJay Baer
油
Comprehensive tips and advice for creating a thriving blog community from scratch, including specific examples and case studies. Blogging advice and how tos for serious bloggers.The Burrito Principle and Beyond: 10 Unique Marketing Ideas
The Burrito Principle and Beyond: 10 Unique Marketing IdeasBuffer
油
The document presents ten innovative marketing ideas, including concepts like the Burrito Principle and the Pomodoro Marketing technique, emphasizing memorable names for ideas. It discusses social media success factors through the P.O.S.T. method and highlights effective content strategies using the Pac-Man effect and Skrillex content. Additional insights from various marketing sources are also mentioned.Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!Digital Annexe
油
The document outlines the seven habits of highly effective digital marketers, focusing on strategic thinking, data accuracy, customer-centricity, agility, content dominance through video, integrated marketing efforts, and fostering a culture of testing and experimentation. Each habit emphasizes critical aspects needed for success in the rapidly evolving digital landscape. The insights are drawn from a presentation by Sean Singleton at a digital marketing event in 2014.The 19 Best Headline Formulas
The 19 Best Headline FormulasBuffer
油
This document provides 19 headline formulas that are effective at grabbing readers' attention and encouraging them to read further. Some of the highlighted formulas include using action verbs like "do" or "build" combined with compelling adjectives and nouns, posing questions to readers, offering secrets or lessons learned, and providing how-to guides or lists on specific topics. The goal of these formulas is to entice readers to learn more by reading beyond just the headline.Instagram 101 for Business
Instagram 101 for BusinessBuffer
油
The document outlines key strategies for successful Instagram marketing, highlighting engagement benchmarks based on follower counts. It emphasizes the importance of likes, comments, and the optimal use of hashtags when posting. Additional resources are provided for further learning on Instagram marketing.Finding Your Brand's Voice | Distilled |
Finding Your Brand's Voice | Distilled | Distilled
油
This document provides a guide to developing a consistent tone of voice for business communications. It recommends identifying a company's core values, choosing appropriate vocabulary, and considering humor. Key steps include getting input from employees, analyzing customer language, limiting jargon, and governing tone of voice across all copy. The goal is to express a brand's personality in a distinctive yet understandable way.Social Media Strategy: How Much Time Does a Good Strategy Take?
Social Media Strategy: How Much Time Does a Good Strategy Take?Buffer
油
The document discusses how much time people spend on social media. It reports that the average time spent is 12 hours per week. It also outlines a three part strategy for an effective social media presence: plan goals and metrics, implement a content creation schedule, and measure performance against objectives. The strategy advises planning for awareness, sales, or loyalty objectives, implementing engaging posts, and measuring key metrics like clicks, conversions, and engagement over time.Power Words - 189 Words That Convert
Power Words - 189 Words That ConvertBuffer
油
The document lists various power words and phrases that can effectively enhance communication, such as words that encourage community engagement and express exclusivity. It includes notable examples from David Ogilvy's influential words, as well as phrases related to cause-and-effect and scarcity. The content serves as a resource for improving persuasive language in marketing and writing.The Science of Creating Must-Click Content on Twitter
The Science of Creating Must-Click Content on TwitterBuffer
油
The document outlines best practices for creating engaging content on Twitter, highlighting the importance of timing, measuring performance, and maintaining an authentic business personality. It provides insights on tweet format, the efficacy of hashtags, and the impact of images, alongside statistics about Twitter's user engagement. Additionally, it offers resources for businesses to enhance their Twitter presence through tools like Buffer and encourages testing different strategies for optimal results.7 Proven Strategies to Maximize Twitter for Your Business
7 Proven Strategies to Maximize Twitter for Your BusinessDave Kerpen
油
This document outlines 7 proven strategies for maximizing success on Twitter for businesses: 1) Listen strategically to customers and industry conversations; 2) Respond to everyone who mentions your company on Twitter; 3) Repeat great content to increase exposure; 4) Use hashtags wisely to join related conversations; 5) Advertise smarter by setting goals and targeting the right audience; 6) Join existing conversations about topics related to your business; 7) Use social media management tools to efficiently implement the strategies and track analytics. The presenter promotes the social media management tool Likeable Hub to help businesses effectively execute these Twitter strategies.91 Free Twitter Tools and Apps to Fit Any Need
91 Free Twitter Tools and Apps to Fit Any NeedBuffer
油
The document provides a comprehensive list of 91 free Twitter tools across various categories including analytics, chats, discovery, follow/unfollow management, hashtags, images, mentions, scheduling, trending topics, and more. It highlights popular tools like Hootsuite, Buffer, Klout, and Crowdfire among others. Users can find complete details and links to these tools at the provided URL.How to Choose the Perfect Stock Photo
How to Choose the Perfect Stock PhotoIMPACT Branding & Design LLC
油
As marketers, we all have one thing in common - stock photos. So we put together a list of tips and resources that will help you choose the perfect photo, every time. For more from IMPACT, visit http://www.impactbnd.comPsychology Hacks to Boost your Marketing
Psychology Hacks to Boost your MarketingMoving Targets
油
The document outlines various psychological tactics marketers can use to influence consumer behavior, emphasizing the importance of emotional responses over rational thoughts. It suggests using urgency, exclusivity, and effective imagery to capture attention and facilitate decision-making. Additionally, it highlights the significance of color in marketing, as different colors evoke specific emotional responses that can drive purchases.10 Reasons Why Twitter is Content Marketing's Best Friend
10 Reasons Why Twitter is Content Marketing's Best FriendMark Schaefer
油
Mark W. Schaefer discusses the importance of Twitter in content marketing, outlining ten reasons why it serves as an essential tool. Key benefits include its ability to rapidly build an audience, facilitate smart interactions that lead to content sharing, and provide SEO advantages. Schaefer emphasizes leveraging Twitter's unique features to enhance content strategy and connect with relevant followers.Be a Digital Trailblazer When Building Your Brand
Be a Digital Trailblazer When Building Your Brand Carrie Kerpen
油
The document discusses the importance of personal branding, especially online, and becoming a "digital trailblazer." It provides 5 reasons for developing a strong personal brand, including that jobs may not be permanent and others are searching for you online. It encourages the reader to think about what makes them unique and compelling and how to tell their story succinctly across social media platforms. Examples are given of digital trailblazers leveraging different networks and some resources are listed to help readers craft their personal brand online.The ROI of Trust in Social Selling
The ROI of Trust in Social SellingBarbara Giamanco
油
Presentation delivered at the AA-ISP conference in Atlanta - June 2014. If buyers don't trust you, they won't buy from you.4 Tactics to Build Word Of Mouth
4 Tactics to Build Word Of MouthReferralCandy
油
This document discusses strategies for effective word-of-mouth marketing. It outlines four key steps: 1) Make a target list of influencers in your industry or field. 2) Build a close-knit community on social media. 3) Establish yourself as a thought leader by sharing unique ideas. 4) Maintain consistency across all online platforms and communications to build trust. It provides examples from successful campaigns like P&G's "Thank You Mom" and Dollar Shave Club's viral video. The overall message is that word-of-mouth cannot be bought but must be earned through creative and strategic marketing efforts.The Science of Writing Must-Click Headlines on Social Media
The Science of Writing Must-Click Headlines on Social MediaBuffer
油
The document discusses strategies for writing effective headlines on social media. It identifies words and phrases that tend to perform well in viral headlines, such as superlatives, questions, numbers, and references to the audience. It also outlines psychological factors that make people more likely to click headlines involving surprise, curiosity, negatives, and specificity. The document recommends testing multiple headline variations to see which performs best at driving clicks and engagement for a given piece of content. Overall tips include keeping headlines short, using punctuation like exclamation points, and leveraging resources on headline optimization.Social Media for Time-Strapped Entrepreneurs
Social Media for Time-Strapped EntrepreneursWe Are Social Singapore
油
The document discusses how entrepreneurs can effectively use social media with only 10 minutes per day. It recommends focusing on listening to understand audiences, engaging authentically by adding value to conversations, and sharing frequent, valuable content across multiple platforms. The key is to listen more than talk, always provide audience value, and adopt a "frequent snacks" approach to social sharing. With these efficient practices, entrepreneurs can better achieve their social media goals.A Complete Guide To The Best Times To Post On Social Media (And More!)
A Complete Guide To The Best Times To Post On Social Media (And More!)TrackMaven
油
The document provides insights on optimal posting times across various social media platforms and blogging, highlighting that most brands post during work hours, with Thursdays being peak days. It indicates that engagement peaks in the evenings and on weekends, particularly for Twitter, blogs, and Facebook, while email effectiveness is highest during the workweek afternoons. To maximize reach and interaction, brands are encouraged to post during these peak times and consider audience behavior when scheduling content.How Often Should You Post to Facebook and Twitter
How Often Should You Post to Facebook and TwitterBuffer
油
Make your social media frequency the most valuable. Find out how often you should be posting to Facebook, Twitter, LinkedIn, Google+ and more.Introduction to Social Media Marketing
Introduction to Social Media MarketingSarah Pinnix
油
Social media marketing basics focuses on building relationships through personalized experiences online to create strong customer ties, in contrast to traditional broadcast marketing. The rise of social media like blogs, Twitter, social networks and more enable real-time conversations and relationships with consumers. Harnessing influencers with large followings on social media can help spread brand messages widely through sharing with friends.Using Social Media in Realty
Using Social Media in RealtySarah Pinnix
油
Social media allows for relationship marketing by facilitating real-time, personalized conversations between companies and consumers. Social media platforms include blogs, social networks, forums and more. Effective social media marketing requires passion, a sense of humor, a love of people, and creating a sense of community. For real estate agents, platforms like Facebook allow claiming business pages, posting photos and videos, and checking into properties to engage customers. Location-based services like Foursquare can also be leveraged to provide neighborhood information to potential home buyers.Christmas trees and social media
Christmas trees and social mediaSarah Pinnix
油
The document discusses the evolution of relationship marketing from the 1970s and 1980s, emphasizing its focus on long-term, mutually beneficial exchanges between buyers and sellers. It highlights the transition from traditional marketing to relationship marketing facilitated by social media platforms and blogging, which allow for more personal and engaging consumer interactions. Additionally, it underscores the significance of influence, particularly from relatable figures like bloggers and moms, in shaping modern marketing strategies.Relevant Conference 2010: Social Media 101
Relevant Conference 2010: Social Media 101Sarah Pinnix
油
The document is a guide on social media marketing focusing on Twitter and Facebook. It outlines key features, best practices, and strategies for engaging with followers, promoting content, and building social currency. It emphasizes interaction, timely responses, and utilizing tools for effective management and growth.Relevant Conference 2010: Working with Brands as a Blogger
Relevant Conference 2010: Working with Brands as a Blogger Sarah Pinnix
油
This document provides guidance on how to effectively collaborate with brands, including determining your purpose, building a community, and setting standards for brand partnerships. It suggests creating a strong online presence through social media, networking, and content creation while emphasizing the importance of transparency and protecting oneself through contracts. Additionally, it highlights strategies for gaining brand attention and managing reviews, both positive and negative.Talk Of The Town Face Book Basics
Talk Of The Town Face Book BasicsSarah Pinnix
油
The document outlines essential strategies for social media marketing, particularly focusing on creating business pages or groups on Facebook. It discusses what content to post, how to engage with the community, and provides guidelines for running promotions and contests. Additionally, it emphasizes the importance of using Facebook's features effectively while adhering to its terms of service.More Related Content
Viewers also liked (16)
Finding Your Brand's Voice | Distilled |
Finding Your Brand's Voice | Distilled | Distilled
油
This document provides a guide to developing a consistent tone of voice for business communications. It recommends identifying a company's core values, choosing appropriate vocabulary, and considering humor. Key steps include getting input from employees, analyzing customer language, limiting jargon, and governing tone of voice across all copy. The goal is to express a brand's personality in a distinctive yet understandable way.Social Media Strategy: How Much Time Does a Good Strategy Take?
Social Media Strategy: How Much Time Does a Good Strategy Take?Buffer
油
The document discusses how much time people spend on social media. It reports that the average time spent is 12 hours per week. It also outlines a three part strategy for an effective social media presence: plan goals and metrics, implement a content creation schedule, and measure performance against objectives. The strategy advises planning for awareness, sales, or loyalty objectives, implementing engaging posts, and measuring key metrics like clicks, conversions, and engagement over time.Power Words - 189 Words That Convert
Power Words - 189 Words That ConvertBuffer
油
The document lists various power words and phrases that can effectively enhance communication, such as words that encourage community engagement and express exclusivity. It includes notable examples from David Ogilvy's influential words, as well as phrases related to cause-and-effect and scarcity. The content serves as a resource for improving persuasive language in marketing and writing.The Science of Creating Must-Click Content on Twitter
The Science of Creating Must-Click Content on TwitterBuffer
油
The document outlines best practices for creating engaging content on Twitter, highlighting the importance of timing, measuring performance, and maintaining an authentic business personality. It provides insights on tweet format, the efficacy of hashtags, and the impact of images, alongside statistics about Twitter's user engagement. Additionally, it offers resources for businesses to enhance their Twitter presence through tools like Buffer and encourages testing different strategies for optimal results.7 Proven Strategies to Maximize Twitter for Your Business
7 Proven Strategies to Maximize Twitter for Your BusinessDave Kerpen
油
This document outlines 7 proven strategies for maximizing success on Twitter for businesses: 1) Listen strategically to customers and industry conversations; 2) Respond to everyone who mentions your company on Twitter; 3) Repeat great content to increase exposure; 4) Use hashtags wisely to join related conversations; 5) Advertise smarter by setting goals and targeting the right audience; 6) Join existing conversations about topics related to your business; 7) Use social media management tools to efficiently implement the strategies and track analytics. The presenter promotes the social media management tool Likeable Hub to help businesses effectively execute these Twitter strategies.91 Free Twitter Tools and Apps to Fit Any Need
91 Free Twitter Tools and Apps to Fit Any NeedBuffer
油
The document provides a comprehensive list of 91 free Twitter tools across various categories including analytics, chats, discovery, follow/unfollow management, hashtags, images, mentions, scheduling, trending topics, and more. It highlights popular tools like Hootsuite, Buffer, Klout, and Crowdfire among others. Users can find complete details and links to these tools at the provided URL.How to Choose the Perfect Stock Photo
How to Choose the Perfect Stock PhotoIMPACT Branding & Design LLC
油
As marketers, we all have one thing in common - stock photos. So we put together a list of tips and resources that will help you choose the perfect photo, every time. For more from IMPACT, visit http://www.impactbnd.comPsychology Hacks to Boost your Marketing
Psychology Hacks to Boost your MarketingMoving Targets
油
The document outlines various psychological tactics marketers can use to influence consumer behavior, emphasizing the importance of emotional responses over rational thoughts. It suggests using urgency, exclusivity, and effective imagery to capture attention and facilitate decision-making. Additionally, it highlights the significance of color in marketing, as different colors evoke specific emotional responses that can drive purchases.10 Reasons Why Twitter is Content Marketing's Best Friend
10 Reasons Why Twitter is Content Marketing's Best FriendMark Schaefer
油
Mark W. Schaefer discusses the importance of Twitter in content marketing, outlining ten reasons why it serves as an essential tool. Key benefits include its ability to rapidly build an audience, facilitate smart interactions that lead to content sharing, and provide SEO advantages. Schaefer emphasizes leveraging Twitter's unique features to enhance content strategy and connect with relevant followers.Be a Digital Trailblazer When Building Your Brand
Be a Digital Trailblazer When Building Your Brand Carrie Kerpen
油
The document discusses the importance of personal branding, especially online, and becoming a "digital trailblazer." It provides 5 reasons for developing a strong personal brand, including that jobs may not be permanent and others are searching for you online. It encourages the reader to think about what makes them unique and compelling and how to tell their story succinctly across social media platforms. Examples are given of digital trailblazers leveraging different networks and some resources are listed to help readers craft their personal brand online.The ROI of Trust in Social Selling
The ROI of Trust in Social SellingBarbara Giamanco
油
Presentation delivered at the AA-ISP conference in Atlanta - June 2014. If buyers don't trust you, they won't buy from you.4 Tactics to Build Word Of Mouth
4 Tactics to Build Word Of MouthReferralCandy
油
This document discusses strategies for effective word-of-mouth marketing. It outlines four key steps: 1) Make a target list of influencers in your industry or field. 2) Build a close-knit community on social media. 3) Establish yourself as a thought leader by sharing unique ideas. 4) Maintain consistency across all online platforms and communications to build trust. It provides examples from successful campaigns like P&G's "Thank You Mom" and Dollar Shave Club's viral video. The overall message is that word-of-mouth cannot be bought but must be earned through creative and strategic marketing efforts.The Science of Writing Must-Click Headlines on Social Media
The Science of Writing Must-Click Headlines on Social MediaBuffer
油
The document discusses strategies for writing effective headlines on social media. It identifies words and phrases that tend to perform well in viral headlines, such as superlatives, questions, numbers, and references to the audience. It also outlines psychological factors that make people more likely to click headlines involving surprise, curiosity, negatives, and specificity. The document recommends testing multiple headline variations to see which performs best at driving clicks and engagement for a given piece of content. Overall tips include keeping headlines short, using punctuation like exclamation points, and leveraging resources on headline optimization.Social Media for Time-Strapped Entrepreneurs
Social Media for Time-Strapped EntrepreneursWe Are Social Singapore
油
The document discusses how entrepreneurs can effectively use social media with only 10 minutes per day. It recommends focusing on listening to understand audiences, engaging authentically by adding value to conversations, and sharing frequent, valuable content across multiple platforms. The key is to listen more than talk, always provide audience value, and adopt a "frequent snacks" approach to social sharing. With these efficient practices, entrepreneurs can better achieve their social media goals.A Complete Guide To The Best Times To Post On Social Media (And More!)
A Complete Guide To The Best Times To Post On Social Media (And More!)TrackMaven
油
The document provides insights on optimal posting times across various social media platforms and blogging, highlighting that most brands post during work hours, with Thursdays being peak days. It indicates that engagement peaks in the evenings and on weekends, particularly for Twitter, blogs, and Facebook, while email effectiveness is highest during the workweek afternoons. To maximize reach and interaction, brands are encouraged to post during these peak times and consider audience behavior when scheduling content.How Often Should You Post to Facebook and Twitter
How Often Should You Post to Facebook and TwitterBuffer
油
Make your social media frequency the most valuable. Find out how often you should be posting to Facebook, Twitter, LinkedIn, Google+ and more.More from Sarah Pinnix (7)
Introduction to Social Media Marketing
Introduction to Social Media MarketingSarah Pinnix
油
Social media marketing basics focuses on building relationships through personalized experiences online to create strong customer ties, in contrast to traditional broadcast marketing. The rise of social media like blogs, Twitter, social networks and more enable real-time conversations and relationships with consumers. Harnessing influencers with large followings on social media can help spread brand messages widely through sharing with friends.Using Social Media in Realty
Using Social Media in RealtySarah Pinnix
油
Social media allows for relationship marketing by facilitating real-time, personalized conversations between companies and consumers. Social media platforms include blogs, social networks, forums and more. Effective social media marketing requires passion, a sense of humor, a love of people, and creating a sense of community. For real estate agents, platforms like Facebook allow claiming business pages, posting photos and videos, and checking into properties to engage customers. Location-based services like Foursquare can also be leveraged to provide neighborhood information to potential home buyers.Christmas trees and social media
Christmas trees and social mediaSarah Pinnix
油
The document discusses the evolution of relationship marketing from the 1970s and 1980s, emphasizing its focus on long-term, mutually beneficial exchanges between buyers and sellers. It highlights the transition from traditional marketing to relationship marketing facilitated by social media platforms and blogging, which allow for more personal and engaging consumer interactions. Additionally, it underscores the significance of influence, particularly from relatable figures like bloggers and moms, in shaping modern marketing strategies.Relevant Conference 2010: Social Media 101
Relevant Conference 2010: Social Media 101Sarah Pinnix
油
The document is a guide on social media marketing focusing on Twitter and Facebook. It outlines key features, best practices, and strategies for engaging with followers, promoting content, and building social currency. It emphasizes interaction, timely responses, and utilizing tools for effective management and growth.Relevant Conference 2010: Working with Brands as a Blogger
Relevant Conference 2010: Working with Brands as a Blogger Sarah Pinnix
油
This document provides guidance on how to effectively collaborate with brands, including determining your purpose, building a community, and setting standards for brand partnerships. It suggests creating a strong online presence through social media, networking, and content creation while emphasizing the importance of transparency and protecting oneself through contracts. Additionally, it highlights strategies for gaining brand attention and managing reviews, both positive and negative.Talk Of The Town Face Book Basics
Talk Of The Town Face Book BasicsSarah Pinnix
油
The document outlines essential strategies for social media marketing, particularly focusing on creating business pages or groups on Facebook. It discusses what content to post, how to engage with the community, and provides guidelines for running promotions and contests. Additionally, it emphasizes the importance of using Facebook's features effectively while adhering to its terms of service.Talk Of The Town Introduction to Social Media
Talk Of The Town Introduction to Social MediaSarah Pinnix
油
Relationship marketing, developed in the 70s and 80s, focuses on creating long-term, mutually beneficial connections between buyers and sellers by enhancing value and personalizing exchanges. This contrasts with traditional marketing's one-sided communication, moving towards consumer-driven conversations via various social media platforms. The document explores integrating social media into marketing strategies, emphasizing engagement, community building, and addressing etiquette across platforms like blogs, Facebook, and Twitter.Ad