Going Out With Disney
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Disney partnered with social media apps to encourage visitors to their parks to share photos from landmarks within the parks. They added over 200 custom photo stamps across their six American theme parks. This led to a 1000% increase in social media sharing from Disney parks and a 700% increase in photos added. One initiative called ElecTRONica offered rewards for visiting lesser crowded areas of the parks, which resulted in a 50% redemption rate and helped redistribute annual pass holders during peak times. Disney aims to continue improving these programs to further increase engagement and visits to different areas of their parks.
Going Out With Disney
- 1. GOING OUT with DISNEY On the Twi ers: @jw
- 4. Can we use real world connections to inspire people to discover and share amazing places?
- 5. Landmarks
- 6. F tba Stadiums
- 8. Airports
- 10. Its A Sma World
- 11. At Launch Over 200 custom stamps across 6 American theme parks. 1000 percent increase in sharing check-ins with Twitter and Facebook 700 percent increase in photos added at Disneyland spots
- 12. The Chaenge 850,000 Disneyland APs Surprise and Delight at unexpected times. Move the Super Fans to the Valleys
- 13. ElecTRONica
- 14. Results 50 Percent Redemption Relocated APs to the lesser visited California Adventure Theme Park and away from high traf鍖c attractions during peak hours.
- 15. Moving Forward Redemption rate can be higher Improve onboarding for new Gowalla users within Disney Parks Increase visibility beyond social media channels.
- 16. ElecTRONica
- 17. New Peaks Surprise and delight your fans and theyll simply come back for more.