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Gold medal philosophyv2

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Adrian Blount
Adrian Blount

The document discusses the philosophy of "The Aggregation of Marginal Gains" used by Team GB cycling to achieve success at the 2012 Olympics. The philosophy, devised by Team GB cycling boss Sir Dave Brailsford, is based on making 1% improvements in many small areas to significantly enhance overall performance. The document argues that this philosophy can also help businesses make improvements by focusing on many small cost savings across a wide range of costs rather than one major saving. Baldwins helps clients achieve these "marginal gains" through assisting with high quality management information and analysis to identify overlooked small gains.

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Gold Medal Philosophy By any measure London 2012 was a successful Olympics. The GB cycling team was a key contributor to this achieving medals and world records in abundance and the secret of that success was down to the smallest of details. ‘The Aggregation of Marginal Gains’ is a philosophy devised by team GB cycling boss Sir Dave Brailsford. Dave believes that by breaking down and identifying every tiny aspect of an athlete's performance and then making just a 1% improvement in each area then the athlete's overall performance can be significantly enhanced. None of us can argue with the results. So how does this effect business? Well; ever since 2008 we have all been trying to do business in extremely difficult economic conditions. All of us have introduced our own austerity measures and cut our business resources back to the bone. Making major cost savings or efficiencies now in 2013 seems, if not impossible, highly unlikely. Yet we still are looking for any improvements we can make. This is where team GB’s philosophy may help. By looking for the small savings across a wide range of costs rather than focus on one big saving, major improvements can be achieved. To do this you will need good quality management information, quality analysis of that information and someone who will objectively question the business. At Baldwins we have been helping our clients achieve these marginal gains by assisting them get the highest quality of management information, paying particular attention to how that information is presented, which in turn helps the information become easier to analyse. Here again Baldwins can bring a wealth of experience to the analysis process and then we can help by asking those no nonsense objective questions –Why –How-When etc. that ensure those marginal gains available are not over looked.

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Gold medal philosophyv2

  • 1. Gold Medal Philosophy By any measure London 2012 was a successful Olympics. The GB cycling team was a key contributor to this achieving medals and world records in abundance and the secret of that success was down to the smallest of details. ‘The Aggregation of Marginal Gains’ is a philosophy devised by team GB cycling boss Sir Dave Brailsford. Dave believes that by breaking down and identifying every tiny aspect of an athlete's performance and then making just a 1% improvement in each area then the athlete's overall performance can be significantly enhanced. None of us can argue with the results. So how does this effect business? Well; ever since 2008 we have all been trying to do business in extremely difficult economic conditions. All of us have introduced our own austerity measures and cut our business resources back to the bone. Making major cost savings or efficiencies now in 2013 seems, if not impossible, highly unlikely. Yet we still are looking for any improvements we can make. This is where team GB’s philosophy may help. By looking for the small savings across a wide range of costs rather than focus on one big saving, major improvements can be achieved. To do this you will need good quality management information, quality analysis of that information and someone who will objectively question the business. At Baldwins we have been helping our clients achieve these marginal gains by assisting them get the highest quality of management information, paying particular attention to how that information is presented, which in turn helps the information become easier to analyse. Here again Baldwins can bring a wealth of experience to the analysis process and then we can help by asking those no nonsense objective questions –Why –How-When etc. that ensure those marginal gains available are not over looked.