VDP is a form of digital printing, including on-demand printing, in which elements such as text, graphics and images maybe changed from one printed piece to the next, without stopping or slowing down the printing process and using information from a database or external file.
3. VDP Concept
VDP is a form of digital printing, including on-demand printing, in
which elements such as text, graphics and images maybe
changed from one printed piece to the next, without stopping or
slowing down the printing process and using information from a
database or external file.
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6. VDP Application
1 2 3
VDP is mainly used For example, a One
for direct retail company postcard, print
marketing, custom could create a ed in single
er relationship marketing print
management, adv campaign to process, with
ertising, invoicing target specific targeted
and applying segments of its messages
addressing on self database with personalized
mailers, brochures personalized for each
or postcard offerings. recipient.
campaigns.
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8. VDP Bring Benefits
high response rates
The highly personalized marketing materials
consistently achieve high response rates -
sometimes double or even triple that of traditional
materials
Increased direct mail response rates Benefits
Increased average order size
Increased revenue
Increased Return on Investment
Faster customer response to your direct mail campaign
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