This document discusses variable data printing (VDP), where elements like text, graphics, and images can be changed from one printed piece to the next without stopping the printing process. VDP uses information from a database to personalize messages. It is mainly used for direct marketing, customizing offerings for customer segments. VDP consistently achieves high response rates, sometimes double or triple traditional materials. It can increase direct mail response rates, average order size, revenue, and return on investment.
3. VDP Concept
VDP is a form of digital printing, including on-demand printing, in
which elements such as text, graphics and images maybe
changed from one printed piece to the next, without stopping or
slowing down the printing process and using information from a
database or external file.
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6. VDP Application
1 2 3
VDP is mainly used For example, a One postcard,
for direct retail company printed in
marketing, custom could create a single print
er relationship marketing process, with
management, adv campaign to targeted
ertising, invoicing target specific messages
and applying segments of its personalized
addressing on self database with for each
mailers, brochures personalized recipient.
or postcard offerings.
campaigns.
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8. VDP Bring Benefits
high response rates
The highly personalized marketing materials
consistently achieve high response rates -
sometimes double or even triple that of traditional
materials
Increased direct mail response rates Benefits
Increased average order size
Increased revenue
Increased Return on Investment
Faster customer response to your direct mail campaign
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