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Craft Introduction
     www.ecotags.net
VDP Printing




     www.ecotags.net
VDP Concept


VDP is a form of digital printing, including on-demand printing, in
which elements such as text, graphics and images maybe
changed from one printed piece to the next, without stopping or
slowing down the printing process and using information from a
database or external file.




                             www.ecotags.net
VDP Concept




    www.ecotags.net
Types of VDP Printing




         www.ecotags.net
VDP Application

     1                     2                3


VDP is mainly used    For example, a     One postcard,
for direct            retail company     printed in
marketing, custom     could create a     single print
er relationship       marketing          process, with
management, adv       campaign to        targeted
ertising, invoicing   target specific    messages
and applying          segments of its    personalized
addressing on self    database with      for each
mailers, brochures    personalized       recipient.
or postcard           offerings.
campaigns.



                       www.ecotags.net
VDP Application




     www.ecotags.net
VDP Bring Benefits
 high response rates
 The highly personalized marketing materials
consistently achieve high response rates -
sometimes double or even triple that of traditional
materials

 Increased direct mail response rates                   Benefits


Increased average order size

 Increased revenue

 Increased Return on Investment

 Faster customer response to your direct mail campaign

                                       www.ecotags.net
Artwork Set up Notices




         www.ecotags.net
VDP Card Designs




     www.ecotags.net
Barcode Card Designs




       www.ecotags.net
Thank You!
 www.ecotags.net

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Golden Card Artwork VDP

  • 2. VDP Printing www.ecotags.net
  • 3. VDP Concept VDP is a form of digital printing, including on-demand printing, in which elements such as text, graphics and images maybe changed from one printed piece to the next, without stopping or slowing down the printing process and using information from a database or external file. www.ecotags.net
  • 4. VDP Concept www.ecotags.net
  • 5. Types of VDP Printing www.ecotags.net
  • 6. VDP Application 1 2 3 VDP is mainly used For example, a One postcard, for direct retail company printed in marketing, custom could create a single print er relationship marketing process, with management, adv campaign to targeted ertising, invoicing target specific messages and applying segments of its personalized addressing on self database with for each mailers, brochures personalized recipient. or postcard offerings. campaigns. www.ecotags.net
  • 7. VDP Application www.ecotags.net
  • 8. VDP Bring Benefits high response rates The highly personalized marketing materials consistently achieve high response rates - sometimes double or even triple that of traditional materials Increased direct mail response rates Benefits Increased average order size Increased revenue Increased Return on Investment Faster customer response to your direct mail campaign www.ecotags.net
  • 9. Artwork Set up Notices www.ecotags.net
  • 10. VDP Card Designs www.ecotags.net
  • 11. Barcode Card Designs www.ecotags.net