Goldsmith's University social media program day (full deck) may 2016 final
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This document discusses using a value proposition canvas to understand customer needs and how a business can create value for different customer segments. The canvas helps identify the key products and services a business offers to relieve customer pains or create gains for the target customer segments. It also considers the jobs customers are trying to do and the value a business delivers.
Goldsmith's University social media program day (full deck) may 2016 final
- 21. Day 2
- 28. Gain Creators Pain Relievers Pains Gains Products & Services Customer Job(s) Value Proposition Customer Segment copyright: Strategyzer AG The makers of Business Model Generation and Strategyzer The Value Proposition Canvas strategyzer.com