際際滷

際際滷Share a Scribd company logo

GoMobile_onlycases_eng

Alexey Evseev
Alexey Evseev

This document provides information on various mobile marketing and advertising services, including non-media services like mobile strategy, app development, and analytics; and media services like banner ads, video ads, and campaigns. It discusses optimization of cost per install, action, call, order, and interaction metrics. Case studies are presented on app install campaigns, real estate lead generation, and more. The document showcases services for mobile marketing, advertising, and analytics.

1 of 27
Download to read offline
Cases
We can do Non-Media Mobile marketing strategy ASO (apps video, reviews, description, icons, screenshots) Mobile analytics UX-tests Website and apps development Production Purchase model 弌/弌弌/弌PV/CPE Banner media ad Video ad HTML5 Native Text&grafics banners we optimize CPC/CPM campaigns considering final actions CPI payment for app install 弌 payment for action in app/website CPCall payment for calls CPO payment for order CPE payment for interaction with website/app Non-media works (not connected with traffic purchase) Final result install, in-app action, purchase, call and etc. KPIs target audience reach. 1 Branding2 Performance3
Non-Media1
Non-Media | Video
ASO& Rating Why? ASO&Rating increase conversion rate into installs by 15-25% (depends on field) How do we do it? Rating ASO (Application Store Optimization) Writing reviews Publishing gradually Rating grows! SCREENSHOTS tell about your app ICONS attract attention TEXT influence organic search, tell users about your company. Confirming reviews
Non-Media | mobile landing development 1. Full creation If client doesn`t have mobile website or app, we are ready to make it. 2. Correction of websites and apps If client`s website is not mobile adopted or client`s app has some bags, we are ready to make proper corrections. Examples:
Production | Banners HTML5 Texts HTML5 Making HTML5 projects GIF(static/animation) JPEG - PNG Making any types of graphic
Branding2
Mobile apps installs New users requests Active users increase GOALS TOOLS: Look-a-like using e-mails&phones base Retargeting websites visitors Targeting users 亠亳仂亟 舒亰仄亠亠仆亳: ﾐ術 2016 仗仂 仆舒仂亠亠 于亠仄 SOURCES: Google, Yandex, Twitter, FB, Mail, Go Mobile NET, SWATCH mobile ad campaign targeting Chinese tourists 12CR% install to in-app action increase month-to- month 50% App install cost average decrease
GoMobile_onlycases_eng
GoMobile_onlycases_eng
GoMobile_onlycases_eng
SUNINBEV STAROPRAMEN LIMITED EDITION 丕舒仆仂于从亳 仄仂弍亳仍仆仂亞仂 仗亳仍仂亢亠仆亳 舒磦从亳 仂 仆仂于 仗仂仍亰仂于舒亠仍亠亶 丕于亠仍亳亠仆亳亠 从仂仍亳亠于舒 舒从亳于仆 仗仂仍亰仂于舒亠仍亠亶 GOAL TOOLS: Look-a-like 仗仂 弍舒亰亠 e-mail 舒亟亠仂于 亳 亠仍亠仂仆仂于 亠舒亞亠亳仆亞 仆舒 仗仂亠亳亠仍亠亶 舒亶舒 丐舒亞亠亳仆亞 仆舒 仗仂仍亰仂于舒亠仍亠亶, 从仂仂 舒仆仂于仍亠仆 仗亳仍仂亢亠仆亳 亟亞亳 仄仂弍亳仍仆 弍舒仆从仂于 亟仍 弍亳亰仆亠舒 丐亳仆从仂/丐仂从舒/弌弍亠弍舒仆从 SOURCES: Google, Yandex, Twitter, FB, Mail, Go Mobile NET, RESULTS: 500 000 BANNER SWOS 45 000 CLICKS 125 000 UNIQUE USERS REACH
Performance | Mobile apps promotion3
La Redoute app promotion Tools: Gender/age/device model segmentation Look-a-like for users who doesn`t have this app Permanent creatives update for sales and new collections. 80rub. per install 100 000 installs January 2016 nowadays Russia La Redoute app promotion on iOS and Android Goals: Number of installs growth Active users increase (MAU/DAU) In-app orders after installs Sources: Google, GoMobile NET 47% RR7 day
LAST EMPIRE WAR-Z app promotion Tools: Targeting gamers, theme of 束game損, users once made purchase on Google Play Regular creatives update and campaign optimisation 50rub. per install 150 000 installsFebrary 2016- nowadays Russia iOS and Android app promotion Goals: Number of installs growth Active users increase (MAU/DAU) ARPU more than 5$ Sources: Google, GoMobile CPI
BlaBlaCar app promotion Tools: Targeting different towns, drivers and passengers separately Look-a-like targeting based on previously installed apps Theme targeting Sources: Google (CPA purchase model) 2,2$new passenger install cost 20 000 installs July 2016 nowadays Russia, Ukraine The main priority was to get users-drivers who publishes the trips. Goals: Number of installs growth Active users increase (MAU/DAU) ARPU new driver install less than 9$
KAGOCEL COLDS PREVENTION june 2016 nowadays Russia Improve users` knowledge of product TOOLS: social&demographics white-list targeting ID placement/app optimisation RESULT length of session 70 sec bounce rate 36% view depth 1,2 CTR 2% +75% -47% +10% Twice higher! SOURCES: GO MOBILE NET
LUFTHANSA app promotion Tools: Targeting users with similar apps Targeting users with Aviasales/Skyscanner apps 37% Users made more than 2 actions 55rub. install cost November 2015 December 2015 Moscow, Saint-Petersburg Lufthansa app promotion Goal: Number of installs growth Active users increase (MAU/DAU) In-app actions after installs Sources: INMOBI, GoMobile NET, Startup net
Alfa Mobile app promotion Tools: Look-a-like using e-mails&phones base Retargeting websites visitors Targeting users with other banks business apps (Tinkoff, Tochka, Sberbank) 12% 丐舒从舒 亟亳仆舒仄亳从舒 仗仂于亠仆亳 CR% 亳亰 舒仆仂于仂从 于 亳仆-舒仗仗 仂弍亳 从舒亢亟亶 仄亠 50% 亠亟仆亠仄 仆舒 仂仍从仂 仆舒仄 亟舒仍仂 仆亳亰亳 仗仍舒仆仂于 仂亳仄仂 1 舒仆仂于从亳 仗亳仍仂亢亠仆亳 July 2016 nowadays Russia iOS and Android app promotion Goals: App installs New users requests Active users growth Sources: Google, Yandex, Twitter, FB, Mail, Go Mobile NET,
Performance | Real Estate3
Rosmarin 24 609 clicks 518 target actions September 2016 - October 2016 Moscow, Moscow region Start of apartments sales. Average flat cost -14-30 million rub. Goals: get websites visitors` target actions (calls, back calls, news subscription, purchase) Tools: Ad FullScreen banner Themes real estate/ invetments segmentation Look-a-like targeting using e-mails&phones base Sources: GoMobile Net
Gorod Schastya (Town of Happiness) 50 calls 2 000rub. target call cost August 2016 Moscow, Moscow region Apartment sales stimulation. Average flat cost 1,5 million rub. Goal: get target calls with length more than 30 sec. Tools: Ad FullScreen banner Targeting the audience interested in buying real estate Hyper-Geo targeting radius 2 km Sources: GoMobile Net
Panorama Skolkovo 50 calls 5 000 rub. target call cost September 2016 Moscow region, innovation center Skolkovo Start of apartments sales. Average flat cost 5 -12 million rub. Goal: get target calls with length more than 45 sec. Sources: GoMobile Net Tools: Ad FullScreen banner Hyper-Geo targeting Innovation center Skolkovo and nearest offices Targeting users with downloaded apps of theme business.
Mir Mitino (Mitino World) 70 calls 3 000 March 2016 Moscow, Moscow region Start of apartments sales. Average flat cost 3,6-7 million rub. 舒亟舒舒: get target calls with length more than 30 sec. 舒仆舒仍: GoM仂bile NET, Google Mobile Tools: Ad Fullscreen 亳 Standart banner Themes real estate/ invetments segmentation Targeting - Geo, HyperGeo, social demographic, look-a-like rub. target call cost
Tricolor 30 亰于仂仆从仂于 10 000弍. 仂亳仄仂 亠仍亠于仂亞仂 亰于仂仆从舒 April 2016 Moscow, Moscow region Stimulation of sales in business-class apartment complex. Average flat cost 10-40 million rub. 舒亟舒舒: get target calls with length more than 60 sec. 舒仆舒仍: Google, GoMobile NET Tools: Ad FullScreen Themes real estate/ invetments segmentation Look-a-like Targeting phone models with cost from 50 thousand rub.
Single entry point into the world of mobile

More Related Content

GoMobile_onlycases_eng

  • 2. We can do Non-Media Mobile marketing strategy ASO (apps video, reviews, description, icons, screenshots) Mobile analytics UX-tests Website and apps development Production Purchase model 弌/弌弌/弌PV/CPE Banner media ad Video ad HTML5 Native Text&grafics banners we optimize CPC/CPM campaigns considering final actions CPI payment for app install 弌 payment for action in app/website CPCall payment for calls CPO payment for order CPE payment for interaction with website/app Non-media works (not connected with traffic purchase) Final result install, in-app action, purchase, call and etc. KPIs target audience reach. 1 Branding2 Performance3
  • 5. ASO& Rating Why? ASO&Rating increase conversion rate into installs by 15-25% (depends on field) How do we do it? Rating ASO (Application Store Optimization) Writing reviews Publishing gradually Rating grows! SCREENSHOTS tell about your app ICONS attract attention TEXT influence organic search, tell users about your company. Confirming reviews
  • 6. Non-Media | mobile landing development 1. Full creation If client doesn`t have mobile website or app, we are ready to make it. 2. Correction of websites and apps If client`s website is not mobile adopted or client`s app has some bags, we are ready to make proper corrections. Examples:
  • 7. Production | Banners HTML5 Texts HTML5 Making HTML5 projects GIF(static/animation) JPEG - PNG Making any types of graphic
  • 9. Mobile apps installs New users requests Active users increase GOALS TOOLS: Look-a-like using e-mails&phones base Retargeting websites visitors Targeting users 亠亳仂亟 舒亰仄亠亠仆亳: ﾐ術 2016 仗仂 仆舒仂亠亠 于亠仄 SOURCES: Google, Yandex, Twitter, FB, Mail, Go Mobile NET, SWATCH mobile ad campaign targeting Chinese tourists 12CR% install to in-app action increase month-to- month 50% App install cost average decrease
  • 13. SUNINBEV STAROPRAMEN LIMITED EDITION 丕舒仆仂于从亳 仄仂弍亳仍仆仂亞仂 仗亳仍仂亢亠仆亳 舒磦从亳 仂 仆仂于 仗仂仍亰仂于舒亠仍亠亶 丕于亠仍亳亠仆亳亠 从仂仍亳亠于舒 舒从亳于仆 仗仂仍亰仂于舒亠仍亠亶 GOAL TOOLS: Look-a-like 仗仂 弍舒亰亠 e-mail 舒亟亠仂于 亳 亠仍亠仂仆仂于 亠舒亞亠亳仆亞 仆舒 仗仂亠亳亠仍亠亶 舒亶舒 丐舒亞亠亳仆亞 仆舒 仗仂仍亰仂于舒亠仍亠亶, 从仂仂 舒仆仂于仍亠仆 仗亳仍仂亢亠仆亳 亟亞亳 仄仂弍亳仍仆 弍舒仆从仂于 亟仍 弍亳亰仆亠舒 丐亳仆从仂/丐仂从舒/弌弍亠弍舒仆从 SOURCES: Google, Yandex, Twitter, FB, Mail, Go Mobile NET, RESULTS: 500 000 BANNER SWOS 45 000 CLICKS 125 000 UNIQUE USERS REACH
  • 14. Performance | Mobile apps promotion3
  • 15. La Redoute app promotion Tools: Gender/age/device model segmentation Look-a-like for users who doesn`t have this app Permanent creatives update for sales and new collections. 80rub. per install 100 000 installs January 2016 nowadays Russia La Redoute app promotion on iOS and Android Goals: Number of installs growth Active users increase (MAU/DAU) In-app orders after installs Sources: Google, GoMobile NET 47% RR7 day
  • 16. LAST EMPIRE WAR-Z app promotion Tools: Targeting gamers, theme of 束game損, users once made purchase on Google Play Regular creatives update and campaign optimisation 50rub. per install 150 000 installsFebrary 2016- nowadays Russia iOS and Android app promotion Goals: Number of installs growth Active users increase (MAU/DAU) ARPU more than 5$ Sources: Google, GoMobile CPI
  • 17. BlaBlaCar app promotion Tools: Targeting different towns, drivers and passengers separately Look-a-like targeting based on previously installed apps Theme targeting Sources: Google (CPA purchase model) 2,2$new passenger install cost 20 000 installs July 2016 nowadays Russia, Ukraine The main priority was to get users-drivers who publishes the trips. Goals: Number of installs growth Active users increase (MAU/DAU) ARPU new driver install less than 9$
  • 18. KAGOCEL COLDS PREVENTION june 2016 nowadays Russia Improve users` knowledge of product TOOLS: social&demographics white-list targeting ID placement/app optimisation RESULT length of session 70 sec bounce rate 36% view depth 1,2 CTR 2% +75% -47% +10% Twice higher! SOURCES: GO MOBILE NET
  • 19. LUFTHANSA app promotion Tools: Targeting users with similar apps Targeting users with Aviasales/Skyscanner apps 37% Users made more than 2 actions 55rub. install cost November 2015 December 2015 Moscow, Saint-Petersburg Lufthansa app promotion Goal: Number of installs growth Active users increase (MAU/DAU) In-app actions after installs Sources: INMOBI, GoMobile NET, Startup net
  • 20. Alfa Mobile app promotion Tools: Look-a-like using e-mails&phones base Retargeting websites visitors Targeting users with other banks business apps (Tinkoff, Tochka, Sberbank) 12% 丐舒从舒 亟亳仆舒仄亳从舒 仗仂于亠仆亳 CR% 亳亰 舒仆仂于仂从 于 亳仆-舒仗仗 仂弍亳 从舒亢亟亶 仄亠 50% 亠亟仆亠仄 仆舒 仂仍从仂 仆舒仄 亟舒仍仂 仆亳亰亳 仗仍舒仆仂于 仂亳仄仂 1 舒仆仂于从亳 仗亳仍仂亢亠仆亳 July 2016 nowadays Russia iOS and Android app promotion Goals: App installs New users requests Active users growth Sources: Google, Yandex, Twitter, FB, Mail, Go Mobile NET,
  • 22. Rosmarin 24 609 clicks 518 target actions September 2016 - October 2016 Moscow, Moscow region Start of apartments sales. Average flat cost -14-30 million rub. Goals: get websites visitors` target actions (calls, back calls, news subscription, purchase) Tools: Ad FullScreen banner Themes real estate/ invetments segmentation Look-a-like targeting using e-mails&phones base Sources: GoMobile Net
  • 23. Gorod Schastya (Town of Happiness) 50 calls 2 000rub. target call cost August 2016 Moscow, Moscow region Apartment sales stimulation. Average flat cost 1,5 million rub. Goal: get target calls with length more than 30 sec. Tools: Ad FullScreen banner Targeting the audience interested in buying real estate Hyper-Geo targeting radius 2 km Sources: GoMobile Net
  • 24. Panorama Skolkovo 50 calls 5 000 rub. target call cost September 2016 Moscow region, innovation center Skolkovo Start of apartments sales. Average flat cost 5 -12 million rub. Goal: get target calls with length more than 45 sec. Sources: GoMobile Net Tools: Ad FullScreen banner Hyper-Geo targeting Innovation center Skolkovo and nearest offices Targeting users with downloaded apps of theme business.
  • 25. Mir Mitino (Mitino World) 70 calls 3 000 March 2016 Moscow, Moscow region Start of apartments sales. Average flat cost 3,6-7 million rub. 舒亟舒舒: get target calls with length more than 30 sec. 舒仆舒仍: GoM仂bile NET, Google Mobile Tools: Ad Fullscreen 亳 Standart banner Themes real estate/ invetments segmentation Targeting - Geo, HyperGeo, social demographic, look-a-like rub. target call cost
  • 26. Tricolor 30 亰于仂仆从仂于 10 000弍. 仂亳仄仂 亠仍亠于仂亞仂 亰于仂仆从舒 April 2016 Moscow, Moscow region Stimulation of sales in business-class apartment complex. Average flat cost 10-40 million rub. 舒亟舒舒: get target calls with length more than 60 sec. 舒仆舒仍: Google, GoMobile NET Tools: Ad FullScreen Themes real estate/ invetments segmentation Look-a-like Targeting phone models with cost from 50 thousand rub.
  • 27. Single entry point into the world of mobile