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Good food case study

Reet Singh
Reet Singh

Good Food Magazine by BBC Worldwide: Recipient of the PPAs App of the Year award, the Good Food magazine app is packed with stunning images and hundreds of new recipes in each issue. Designed for ease-of-use, each recipe is triple tested in the Good Food kitchen.

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A Mouth Watering Tablet Experience Good Food magazine cooks up an iPad sensation with the App Studio solution. When youre the UKs leading food magazine, saw these tablets and really got it. They understand how tablets can become an incredibly interactive extension of the magazine. It was also theres a lot of pressure to get your 鍖rst an opportunity to charge for our content on a digital platform. Tablets tablet version right. came along and we realized that people were willing to pay in a way S o when BBC Good Food saw its readers increasingly making the they werent on the web. move to tablets, it turned to App Studio to help unleash the Of course delivering a great user experience was paramount to the suc- possibilities for its tablet publication. cess of the new app. For Good Food, simply publishing large, slow PDF Rebekah Billingsley, Publishing Director, Mobile Devices for Immediate 鍖les was never going to do the job. Instead, they used App Studio to Media at Good Food magazine, explains, The magazine division just create a fast, adaptable HTML5 tablet edition that combined all the GOOD FOOD MAGAZINE CASE STUDY
GOOD FOOD MAGAZINE CASE STUDY great content from the print publi- First, about half are existing sub- cation with new levels of interac- scribers who already love the print tion and functionality. As Billingsley magazine and now enjoy free points out, Readers can search access to the iPad app. The second across recipes, they can create a group is primarily made up of App scrapbook which is where they Store customers who have bought store their favorite recipes across an iPad and are looking for great all the issues that theyve bought, it content and apps to put on it. just takes it that bit further. These represent new readers for the publication and a market they They got it right. Last month they look forward to growing. had 45,000 downloads of the latest issue, and the magazine has been Of course, keeping both groups downloaded over 200,000 times engaged means giving them a since launch. tablet experience they love. So far, the reviews are glowing: Retaining existing S u p e r Best mag. Of all times. readers, attracting Just what the iPad is for. new ones. This is the 鍖rst time Ive bought Every publisher making the move this magazine. If only all my other from print and web to tablets must magazines were available in this consider both customer retention format it s so good. and attracting new readers. Good One of the best subscription apps Food is no different. For the tablet around. This is the standard by version, its found that readers come which others are measured. in two 鍖avors. It all goes to show the excellent job Good Food has done both of enhancing the experience for exist- ing print readers and opening up to a new and growing audience. A deeper insight into tablet readers Where the tablet edition of Good Food differs quite markedly from the print version is the visibility it gives both publishing and editorial staff into what readers like most. The tablet publication collects basic sales data from the App Store, as well as an opt-in data feed from readers and in - geniously incorporates Readers can interact with the contents of Good Food to open up recipes and Google Analytics, too. shopping lists, which can be automatically emailed to them. 2 息2012 Quark Software Inc. All rights reserved
GOOD FOOD MAGAZINE CASE STUDY Unlike with PDFs, readers can highlight and select words throughout the magazine, look them up in a glossary and 鍖nd reference information. Lessons from As a result, Good Food can now see its readers in a whole new light. Billingsley explains, Were seeing about a 65% opt-in rate of sub- Good Food scribers which is great. Then weve laid Google Analytics over the product which means we get everything we know dwell time, most We asked Rebekah Billingsley read, every click, every video view and frequency. what advice shed give to This level of insight has enabled Good Food to adapt and tune its publi- cation to more closely match what readers value most. Says Billingsley, anyone entering the tablet Weve used this data analysis to hone our product. For example, our publishing market: videos werent viewed as much as wed expected and were heavy, so weve reduced the number from two down to one. Find a platform that integrates into your existing publishing production process and We know that the shopping basket functionality is used in about 60% of all visits, so we hope to enhance that area of functionality. Even team. Dont invest too much money on tech- more importantly, it allows us to tell advertisers how their ads have per- nology use the platforms that exist that formed and help them make better ones next time. plug in to QuarkXPress or InDesign, such as These are all things that would be, at best, very dif鍖cult and at worst, App Studio. And create as much opportunity almost impossible to do with the print publication. This granularity of as possible to test your product and pricing. detail also enables Good Food to tell advertisers exactly how well their ads are performing. 3 息2012 Quark Software Inc. All rights reserved
GOOD FOOD MAGAZINE CASE STUDY Smaller 鍖les, faster downloads, happier readers We didnt want to be limited Good Food magazine readers are just like all modern consumers they expect information to be available online with little or no delay. Not surprisingly, tablet users feel just the same way. in what we did with our Understanding that speed is essential for a positive user experience, magazine because of 鍖le Good Food selected App Studio as its software solution. A key factor is that App Studio is based on HTML5 rather than PDF technology. This was an important distinction. Billingsley explains, We didnt want to sizes. App Studio was the be limited in what we did with our magazine because of 鍖le sizes. App Studio was the only solution to be able to offer us that. only solution to be able So HTML5 is important? to offer us that. It is de鍖nitely important, says Billingsley. Who wants to create PDF products? Theyre heavy, theyre clunky, and theyre not searchable. Rebekah Billingsley, Publishing Director, Mobile Devices HTML5 gave us the opportunity to scale onto Android and Windows if for Immediate Media at Good Food magazine we wanted to. It also allows us to integrate the HTML from our web- sites to create additional functionality. Whats more, the App Studio solution 鍖ts seamlessly with the way the print publishing team was already working. It meant fewer barriers and faster success. It also delivered greater 鍖exibility, allowing Good Food to revisit and adapt their strategy on a regular basis. The result is a tablet publication that both works for the business and which readers love. If you would like to learn more about a certain success story or about how your company can pro鍖t from Quark products and solutions, visit www.quark.com or contact us. If you are interested in having Quark publish your success story, please contact the Quark PR team at pr@quark.com. About App Studio is the next generation digital publishing solution create branded content apps using QuarkXPress, InDesign, that uses HTML5 to push the bounds of user experience HTML5, and XML. Through a managed cloud environment, without the high cost and effort associated with custom app designers, authors, and extended teams are able to development. By combining the market-leading HTML5 collaborate to create rich, interactive content that can be technology from the recent acquisition of PressRun with delivered across multiple platforms and devices. Quarks existing digital publishing technology, App Studio is the only digital publishing solution that allows users to Get started for free at www.AppStudio.net North America Europe Asia Japan Quark Software Inc. Quark Software Inc. Quark Software Inc. Quark Software Inc. 1225 17th Street 406-408 Strand A 45 Industrial Area Wind Ebisu bldg. Suite 1200 London WC2R 0NE Phase VIII B Mohali 160059 2-4-8 Ebisu-nishi Denver, CO 80203 United Kingdom Punjab, India Shibuya-ku, Tokyo 150-0021 Japan 息2012 Quark Software Inc. All rights reserved. Unauthorized use and/or reproduction are violations of applicable laws. Quark, QuarkXPress, and the Quark logo are trademarks or registered trademarks of Quark Software Inc. and its af鍖liates in the U.S. and/or other countries. All other marks are the property of their respective owners. 02615CS_US 4 息2012 Quark Software Inc. All rights reserved

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Good food case study

  • 1. A Mouth Watering Tablet Experience Good Food magazine cooks up an iPad sensation with the App Studio solution. When youre the UKs leading food magazine, saw these tablets and really got it. They understand how tablets can become an incredibly interactive extension of the magazine. It was also theres a lot of pressure to get your 鍖rst an opportunity to charge for our content on a digital platform. Tablets tablet version right. came along and we realized that people were willing to pay in a way S o when BBC Good Food saw its readers increasingly making the they werent on the web. move to tablets, it turned to App Studio to help unleash the Of course delivering a great user experience was paramount to the suc- possibilities for its tablet publication. cess of the new app. For Good Food, simply publishing large, slow PDF Rebekah Billingsley, Publishing Director, Mobile Devices for Immediate 鍖les was never going to do the job. Instead, they used App Studio to Media at Good Food magazine, explains, The magazine division just create a fast, adaptable HTML5 tablet edition that combined all the GOOD FOOD MAGAZINE CASE STUDY
  • 2. GOOD FOOD MAGAZINE CASE STUDY great content from the print publi- First, about half are existing sub- cation with new levels of interac- scribers who already love the print tion and functionality. As Billingsley magazine and now enjoy free points out, Readers can search access to the iPad app. The second across recipes, they can create a group is primarily made up of App scrapbook which is where they Store customers who have bought store their favorite recipes across an iPad and are looking for great all the issues that theyve bought, it content and apps to put on it. just takes it that bit further. These represent new readers for the publication and a market they They got it right. Last month they look forward to growing. had 45,000 downloads of the latest issue, and the magazine has been Of course, keeping both groups downloaded over 200,000 times engaged means giving them a since launch. tablet experience they love. So far, the reviews are glowing: Retaining existing S u p e r Best mag. Of all times. readers, attracting Just what the iPad is for. new ones. This is the 鍖rst time Ive bought Every publisher making the move this magazine. If only all my other from print and web to tablets must magazines were available in this consider both customer retention format it s so good. and attracting new readers. Good One of the best subscription apps Food is no different. For the tablet around. This is the standard by version, its found that readers come which others are measured. in two 鍖avors. It all goes to show the excellent job Good Food has done both of enhancing the experience for exist- ing print readers and opening up to a new and growing audience. A deeper insight into tablet readers Where the tablet edition of Good Food differs quite markedly from the print version is the visibility it gives both publishing and editorial staff into what readers like most. The tablet publication collects basic sales data from the App Store, as well as an opt-in data feed from readers and in - geniously incorporates Readers can interact with the contents of Good Food to open up recipes and Google Analytics, too. shopping lists, which can be automatically emailed to them. 2 息2012 Quark Software Inc. All rights reserved
  • 3. GOOD FOOD MAGAZINE CASE STUDY Unlike with PDFs, readers can highlight and select words throughout the magazine, look them up in a glossary and 鍖nd reference information. Lessons from As a result, Good Food can now see its readers in a whole new light. Billingsley explains, Were seeing about a 65% opt-in rate of sub- Good Food scribers which is great. Then weve laid Google Analytics over the product which means we get everything we know dwell time, most We asked Rebekah Billingsley read, every click, every video view and frequency. what advice shed give to This level of insight has enabled Good Food to adapt and tune its publi- cation to more closely match what readers value most. Says Billingsley, anyone entering the tablet Weve used this data analysis to hone our product. For example, our publishing market: videos werent viewed as much as wed expected and were heavy, so weve reduced the number from two down to one. Find a platform that integrates into your existing publishing production process and We know that the shopping basket functionality is used in about 60% of all visits, so we hope to enhance that area of functionality. Even team. Dont invest too much money on tech- more importantly, it allows us to tell advertisers how their ads have per- nology use the platforms that exist that formed and help them make better ones next time. plug in to QuarkXPress or InDesign, such as These are all things that would be, at best, very dif鍖cult and at worst, App Studio. And create as much opportunity almost impossible to do with the print publication. This granularity of as possible to test your product and pricing. detail also enables Good Food to tell advertisers exactly how well their ads are performing. 3 息2012 Quark Software Inc. All rights reserved
  • 4. GOOD FOOD MAGAZINE CASE STUDY Smaller 鍖les, faster downloads, happier readers We didnt want to be limited Good Food magazine readers are just like all modern consumers they expect information to be available online with little or no delay. Not surprisingly, tablet users feel just the same way. in what we did with our Understanding that speed is essential for a positive user experience, magazine because of 鍖le Good Food selected App Studio as its software solution. A key factor is that App Studio is based on HTML5 rather than PDF technology. This was an important distinction. Billingsley explains, We didnt want to sizes. App Studio was the be limited in what we did with our magazine because of 鍖le sizes. App Studio was the only solution to be able to offer us that. only solution to be able So HTML5 is important? to offer us that. It is de鍖nitely important, says Billingsley. Who wants to create PDF products? Theyre heavy, theyre clunky, and theyre not searchable. Rebekah Billingsley, Publishing Director, Mobile Devices HTML5 gave us the opportunity to scale onto Android and Windows if for Immediate Media at Good Food magazine we wanted to. It also allows us to integrate the HTML from our web- sites to create additional functionality. Whats more, the App Studio solution 鍖ts seamlessly with the way the print publishing team was already working. It meant fewer barriers and faster success. It also delivered greater 鍖exibility, allowing Good Food to revisit and adapt their strategy on a regular basis. The result is a tablet publication that both works for the business and which readers love. If you would like to learn more about a certain success story or about how your company can pro鍖t from Quark products and solutions, visit www.quark.com or contact us. If you are interested in having Quark publish your success story, please contact the Quark PR team at pr@quark.com. About App Studio is the next generation digital publishing solution create branded content apps using QuarkXPress, InDesign, that uses HTML5 to push the bounds of user experience HTML5, and XML. Through a managed cloud environment, without the high cost and effort associated with custom app designers, authors, and extended teams are able to development. By combining the market-leading HTML5 collaborate to create rich, interactive content that can be technology from the recent acquisition of PressRun with delivered across multiple platforms and devices. Quarks existing digital publishing technology, App Studio is the only digital publishing solution that allows users to Get started for free at www.AppStudio.net North America Europe Asia Japan Quark Software Inc. Quark Software Inc. Quark Software Inc. Quark Software Inc. 1225 17th Street 406-408 Strand A 45 Industrial Area Wind Ebisu bldg. Suite 1200 London WC2R 0NE Phase VIII B Mohali 160059 2-4-8 Ebisu-nishi Denver, CO 80203 United Kingdom Punjab, India Shibuya-ku, Tokyo 150-0021 Japan 息2012 Quark Software Inc. All rights reserved. Unauthorized use and/or reproduction are violations of applicable laws. Quark, QuarkXPress, and the Quark logo are trademarks or registered trademarks of Quark Software Inc. and its af鍖liates in the U.S. and/or other countries. All other marks are the property of their respective owners. 02615CS_US 4 息2012 Quark Software Inc. All rights reserved