Goodbye Keyword Data, Say Hello To S**t Load Of Other Data - (Not Provided Solution)
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The document discusses the transition to SSL search and emphasizes the importance of understanding searcher personas for effective digital marketing. Various data sources, including social data, Google and Bing Webmaster tools, and paid search data, are highlighted for identifying long tail keywords and improving SEO. The document also stresses the significance of A/B testing on landing pages to enhance conversion rates.
![Identify Personas
Understanding the
Searcher behind the
Search is Important
?
First Home Buyers
Refinancing
?
?
?
Demographics ¨C
Age, Gender
Lifestyle
Interests [Websites &
therefore Content]
Pain Points
Tools we use ? Social Data
? Online Surveys
? Google Affinity
Segments
Investors
Renovators
@AmanTalwar](https://image.slidesharecdn.com/goodbyekeyworddata-sayhellotos-tloadofotherdata-131208001751-phpapp02/85/Goodbye-Keyword-Data-Say-Hello-To-S-t-Load-Of-Other-Data-Not-Provided-Solution-4-320.jpg)
Goodbye Keyword Data, Say Hello To S**t Load Of Other Data - (Not Provided Solution)
- 1. Goodbye Keyword Data; Say Hello to S**t load of other Data
- 2. September 23 ¨C Google confirms that it¡¯s defaulted to SSL search, I¡¯m like¡ @AmanTalwar
- 4. Identify Personas Understanding the Searcher behind the Search is Important ? First Home Buyers Refinancing ? ? ? Demographics ¨C Age, Gender Lifestyle Interests [Websites & therefore Content] Pain Points Tools we use ? Social Data ? Online Surveys ? Google Affinity Segments Investors Renovators @AmanTalwar
- 5. Google Affinity Segments Use this data to understand and segment your audience @AmanTalwar
- 6. Rankings & Search Volume Data Group Kwds into categories Use SEMRush Data @AmanTalwar
- 7. Internal Search Data Use this data to find long tail keywords @AmanTalwar
- 8. Google WMT Data Use Google¡¯s Python library to download this data @AmanTalwar
- 9. Bing WMT Data Only Google has blocked the keyword data for now, behaviours are the same for Bing @AmanTalwar
- 10. Paid Search Data Take learnings from PPC and apply it to SEO @AmanTalwar
- 11. Google Trends Data Use Google Trends data to see trends and forecasts @AmanTalwar
- 12. Google Keyword Planner Data Use Keyword Planner to discover keywords @AmanTalwar
- 13. Referral Data High Quality Relevant Sites will send quality traffic & conversions @AmanTalwar
- 14. L.P. Data - Focus On Conversions Top Converting LP Do A/B Testing Test Test Test Test Test Headlines Copy Meta Tags Call To Action Images Use Landing Page data to discover top converting landing pages and then perform A/B tests on them to increase Conversion Rates @AmanTalwar
- 15. @AmanTalwar
- 16. Thank You / Q&A Aman Talwar Email: aman@amantalwar.com Twitter: @AmanTalwar