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Google is a dominant search engine founded in 1998 that maintains its competitive advantage through constant innovation, speed and accessibility of its search services. It offers many free services beyond search like Gmail, Google Maps, Google Translate and remains popular due to its user friendly interface and focus on providing unbiased, relevant search results quickly. Google Zeitgeist provides insights into global and regional search trends over time based on billions of search queries, showing rising and declining topics of interest that an internet marketer can use to identify trending topics and compare search activity.
- 1. Google Internet Marketing AdvantageRawanNabil 28542ImanAbdulRazek 25581RemiEid 26541DeemaShaher 27073ChirinHamdan 26944
- 2. What is Google?Founded by Larry Page and Sergey Brin in 1998Main competitors: Yahoo and MSN (Bing) Google has a huge user baseInformation regarding news, entertainment and so much more
- 3. Why is Google so popular?The team behind it is innovative and knows exactly what people are looking for. User friendly Provides accurate results with the least time possible which makes famous for its search engines speed. Instantly provides hyperlinks. iGoogleI'm Feeling LuckyTM buttonGoogle mapsGoogle translate
- 4. Known for changing their logo of their search engine according to occasionGoogle is also known for its advertisement offers (Ad Sense for blogs)Google books Recently Google decided to filter out all the junk hyperlinks
- 5. Ways that allows Google to maintain its competitive advantage?Google came up with Dont be evil for unbiased information. According to Hitwise rankings, Google is considered the dominant search engine in the world, with 65 percent of the total search market. It developed an infrastructure that guarantees a fast and efficient search engine, which makes it the fastest search engine on the webIt offers multiple services: Google toolbar, Google Maps, Google Earth and Google NewIt outreaches to mobile applications
- 6. Ranked the second out of twenty (7.63% visits share) Adheres to the changing needs of the consumers, and enables users to search for a larger base of information Google works as a:Calculator DictionaryCurrency ConverterUnits of Measure ConverterInternet marketing tool
- 7. What is Google Zeitgeist?The spirit of the times" that have several tools that give insight into global, regional, past and present search trends ( Google,2011). It is based on the accumulation of billions of queries that is searched on GoogleAll the quires are classified based on the size of the search requests in the search operations of the year. For example, "the fastest rising" query means that Google have found the most common searches that were made in 2010The fastest decline" which means that it was very common in 2009 but its popularity declined in 2010.
- 9. Year: 2010Many indications are toward social activities on the Internet such as (Facebook, YouTube and SMS services)People are excited to know more about news and games on the InternetThe popular news sources that cover different countries (MalayalaManorama, Gulf News, the Times of India) that show the evidence of ethnic pluralism in the UAE
- 10. Based on the graph, the fastest rising queries in UAE are BurjKhalifa, Youtube , World cup 2010, hotmail sign in, and emirates nbd.
- 11. Based on the graph, the most popular people in 2010 are Justin Bieber, Shakira, Lady Gaga, Hussien al-Jasmi and Salman khan.
- 13. Year: 20092009 was an interesting year for people who are looking for access to informationThe highest searched items include social networking sites, airlines such as Fly Dubai and Air Arabia.People were also interested in understanding everything around them in the world (ex: recession and GDP)
- 15. Year: 2008Memorable years and events are registered in 2008People use Google to access information of the most popular events that took place (ex: financial crisis locally and globally, and another the Emirates national ID)
- 17. Year: 2001 till 2007No information included. All the information based on the important quires globally. Suggested ways in which an internet marketer might make use of the Zeitgeist informationZeitgeist helps consumers and clients to see trends and compare search activity for any topic they chooseThe information provided can help an internet marketer to compare between the websites, places, celebrities and other things which have been the most popular throughout the years