![Tactic #18: Use All 4 Types of Matches and Bid AccordinglyEXACT: [blue suede shoes]blue suede shoesPHRASE: blue suede shoesbuy blue suede shoes onlineBROAD MATCH MODIFIER: +blue +suede +shoesblue suede shoeBROAD: blue suede shoessuede shoe store](https://image.slidesharecdn.com/googleadwordsadvancedtacticswebinar-110511162500-phpapp01/85/Google-Adwords-Advanced-Tactics-Webinar-20-320.jpg)
Google Adwords Advanced Tactics Webinar
- 1. Google AdWords Advanced TacticsTaking Google AdWords to the Next Level
- 2. What You Can ExpectNot AdWords 101The What, Not the How
- 3. Tactic #1: Optimize for Cost per ConversionCTRAd positionClicksImpressionsCost per ConversionFigure out how much a conversion is worth to you
- 4. Tactic #2: Obsess Over Keyword-Ad-Landing Page Consistency
- 5. Tactic #3: Improve Your Quality Score
- 6. Tactic #4: Its All About the Landing Pagehttp://bit.ly/gRH2Lu
- 7. Tactic #5: What to Do When Your Campaign Is Limited by BudgetRaise your budget if you canIf you cant, lower your bids
- 8. Tactic #6: Learn How to Write Great AdsInformationalFilter out the wrong trafficUse benefitsCall out your target audience (Are You a Web Designer? or Attention Web Designers)Ask questionsUse numbersTEST! (Dont let Google do it for you)
- 9. Tactic #7: Use Negative KeywordsThe obvious onesGoogle Keyword ToolSearch Query reportROI Analysis
- 10. Tactic #8: Consider Enhanced CPC Bidding
- 11. Tactic #9: Use Sitelinks
- 12. Tactic #10: Use AdWords Campaign Experiments (ACE)http://bit.ly/hu5655
- 13. Tactic #11: Use Remarketing
- 14. Tactic #12: Use the Content Network
- 15. Tactic #13: Use Placement
- 16. Tactic #14: Use the Ad Builder or Your Own Banner Ads
- 17. Tactic #15: Consider Using Video Ads
- 18. Tactic #16: Use Mobile Ads
- 19. Tactic #17: Find More Great KeywordsOpportunities tabSearch Queries reportYour top performing keywords
- 20. Tactic #18: Use All 4 Types of Matches and Bid AccordinglyEXACT: [blue suede shoes]blue suede shoesPHRASE: blue suede shoesbuy blue suede shoes onlineBROAD MATCH MODIFIER: +blue +suede +shoesblue suede shoeBROAD: blue suede shoessuede shoe store
- 22. Link Building Webinarwww.TheOutsourcingCompany.com/blog (Check Tomorrow)
- 23. Questions