Google algorithm

Jul 5, 2019Download as PPTX, PDF0 likes67 views

This document lists various dates and penalties or updates to search engine algorithms, including February 2011 which targeted duplicate and plagiarized content, April 2012 which targeted spammy or irrelevant links, August 2013 which targeted keyword stuffing and low-quality content, and subsequent dates targeting issues like poor mobile usability, lack of query-specific relevance, and thin affiliate-heavy content.

 Panda
 Penguin
 Hummingbird
 Pigeon
 Mobile
 Rank Brain
 Possum
 Fred

 February 24, 2011
 Duplicate
 plagiarized or thin content
 user-generated spam;
 keyword stuffing

 April 24, 2012
 Spammy or irrelevant links
 links with over-optimized
anchor text

 August 22, 2013
 Keyword stuffing
 low-quality content

 July 24, 2014 (US);
 December 22, 2014
(UK, Canada, Australia)
 Poor on- and off-page SEO

 April 21, 2015
 Lack of a mobile
version of the page
 poor mobile usability

 October 26, 2015
 Lack of query-specific
relevance features
shallow content;
 poor UX

 September 1, 2016
 Tense competition in
your target location

 March 8, 2017
 Thin,
 affiliate-heavy
or
ad-centered content

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Google algorithm

2.  Panda  Penguin  Hummingbird  Pigeon  Mobile  Rank Brain  Possum  Fred

3.  February 24, 2011  Duplicate  plagiarized or thin content  user-generated spam;  keyword stuffing

4.  April 24, 2012  Spammy or irrelevant links  links with over-optimized anchor text

5.  August 22, 2013  Keyword stuffing  low-quality content

6.  July 24, 2014 (US);  December 22, 2014 (UK, Canada, Australia)  Poor on- and off-page SEO

7.  April 21, 2015  Lack of a mobile version of the page  poor mobile usability

8.  October 26, 2015  Lack of query-specific relevance features shallow content;  poor UX

9.  September 1, 2016  Tense competition in your target location

10.  March 8, 2017  Thin,  affiliate-heavy or ad-centered content

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Google algorithm

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