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Google analytics

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123coimbatore
123coimbatore

This document provides an overview of Google Analytics and how it can be used to track web traffic and visitor behavior on a website. It describes how Google Analytics works by signing up for an account, pasting the tracking code on website pages, and viewing daily metrics in the dashboard. Key reports are outlined that provide information on visitors, traffic sources, and top content, to understand visits, bounce rates, entrance pages, search terms, locations, and more. Setup involves pasting the code below the </body> tag on every page to automatically track analytics across the site.

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What it does Daily, monthly, yearly tracking of web visits Graphed over time Which pages they go to, how long they stay Bounce rate Entrance pages How they got there Search engines and Search terms used Location, operating system, monitor resolution Over 80 reports available
How it works Sign up for Google Analytics https://www.google.com/analytics/ They return code to you You paste the code just below the </body> tag Put it on EVERY page Edit>Find and Replace is easiest option Put it in your template pages, so it will be automatically on every page Go to the Analytics dashboard page to see daily metrics
Useful Reports Visitors: Map overlay, Browsers, Operating systems, Screen resolution, Connection speed Traffic sources Direct links/Referring links/Search engines, Most frequent search words used Content Top content, Site overlay

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Google analytics

  • 2. What it does Daily, monthly, yearly tracking of web visits Graphed over time Which pages they go to, how long they stay Bounce rate Entrance pages How they got there Search engines and Search terms used Location, operating system, monitor resolution Over 80 reports available
  • 3. How it works Sign up for Google Analytics https://www.google.com/analytics/ They return code to you You paste the code just below the </body> tag Put it on EVERY page Edit>Find and Replace is easiest option Put it in your template pages, so it will be automatically on every page Go to the Analytics dashboard page to see daily metrics
  • 4. Useful Reports Visitors: Map overlay, Browsers, Operating systems, Screen resolution, Connection speed Traffic sources Direct links/Referring links/Search engines, Most frequent search words used Content Top content, Site overlay