![[Webinar] Blocking Spam Efficiently in Google Analytics](https://cdn.slidesharecdn.com/ss_thumbnails/webinarspamtrafficbybarrettdastrup-170510011525-thumbnail.jpg?width=560&fit=bounds)
More Related Content
Similar to Google Analytics: The Next Chapter (20)
Recently uploaded (20)
Google Analytics: The Next Chapter
- 1. 1 April 9, 2018 at 2:30pm Frank Klassen, CEO Brightfind Google Analytics: The Next Chapter
- 2. 2 Agenda Introductions. Quick refresher on sub-domain and cross-domain tracking. Event Tracking with Google Analytics and GTM. Goal Setting with GA. Funnel Analysis with GA. How do you leverage this for your eBusiness site(s)? A real-world case study. What do you do next? 息2018 Personifest. All information is confidential.
- 3. 3 Web Strategy Information Architecture Visual Design Usability CMS Implementation AMS/CRM Integration Experience Insight (Analytics) Brightfind is a specialized digital design and web developmen t agency 息2018 Personifest. All information is confidential.
- 4. 4 Event Tracking ASRM Event Tracking Goal Setting Funnell Analysis ESA Customer Examples 息2018 Personifest. All information is confidential. Event Tracking Goal Setting Funnel Analysis WEF
- 5. 5 Where to Locate the GTM Tracking Script
- 6. 6 Where to put this in your code . . . Put this in your Masterpage
- 7. 7 What Do You Want To Do? Track how your home page feature items are working. Understand how your main navigation is working. Use scroll tracking to see how your customers are using long pages. See whether anyone is seeing/using your tab UIs. Understand where your customers are having trouble in completing a transaction. See whether there are differences in how members react to CTAs vs. non-members. 息2018 Personifest. All information is confidential.
- 8. 8 Event Tracking Home Page Feature
- 9. 9 Event Tracking - Home Page Feature In Chrome or Firefox Right-click, inspect element
- 10. 10 Event tracking - CTAs
- 11. 11 Event tracking - Home Page Feature Just Links
- 12. 12 Event tracking - CTAs Class = promo . is a Class selector # is an ID selector
- 13. 13 Event tracking - CTAs
- 14. 14 Event tracking - CTAs
- 15. 15 Event tracking - CTAs
- 16. 16 Event tracking - CTAs
- 17. 17 Event tracking - CTAs
- 18. 18 Event tracking - CTAs
- 19. 19 Event Tracking - Home Page Feature
- 20. 20 Event Tracking - Home Page Feature Click, then hold down the ESC key
- 21. 21 Event tracking - CTAs
- 22. 22 Event tracking - CTAs
- 23. 23 Event tracking - CTAs
- 24. 24 Event Tracking - Navigation
- 25. 25 Event Tracking - Navigation Note: /Pubs /Overview
- 26. 26 Event Tracking - Navigation Use Search
- 27. 27 Event Tracking - Navigation Use Advanced Search
- 28. 28 Event Tracking - Navigation
- 29. 29 Event Tracking Scroll Tracking
- 30. 30 Event Tracking Scroll Tracking
- 31. 31 Event Tracking scroll tracking
- 32. 32 Event Tracking Scroll Tracking
- 33. 33 Event Tracking Tabbed Interfaces
- 34. 34 Event Tracking Tabbed Interfaces
- 35. 35 Event Tracking Tabbed Interfaces
- 36. 36 Event tracking tabbed interfaces
- 37. 37 Event Tracking Tabbed Interfaces Use Advanced Search
- 38. 38 Event Tracking Tabbed Interfaces
- 39. 39 Event Tracking Tabbed Interfaces Use Advanced Search
- 40. 40 Goal Setting
- 41. 41 Goal Setting
- 42. 42 Use ESA as example. Show how building on initial goal can help lead to insights. Goal Setting
- 43. 43 Use ESA as example. Show how building on initial goal can help lead to insights. Goal Setting
- 44. 44 Use ESA as example. Show how building on initial goal can help lead to insights. Goal Setting
- 45. 45 Goal Setting
- 46. 46 Goal Setting Use ESA as example. Make some recommendations ASK THE AUDIENCE TO MAKE SOME RECOMMENDATIONS! If there is enough data could use WEF as example as well.
- 47. 47 Funnel Analysis Use ESA as example. Make some recommendations ASK THE AUDIENCE TO MAKE SOME RECOMMENDATIONS! If there is enough data could use WEF as example as well.
- 48. 48 Funnel Analysis Use ESA as example. Make some recommendations ASK THE AUDIENCE TO MAKE SOME RECOMMENDATIONS! If there is enough data could use WEF as example as well.
- 49. 49 Personify360 eBusiness Case Study - WEF Cross domain configuration is essential Choose your most important/active product Set up your goals Review the funnel Baseline for a week/month Start a campaign Track campaign success Make adjustments to the flow Repeat
- 50. 50 Personify360 eBusiness Case Study - WEF
- 51. 51 Personify360 eBusiness Case Study - WEF
- 52. 52 Personify360 eBusiness Case Study - WEF
- 53. 53 Personify360 eBusiness Case Study - WEF
- 54. 54 Personify360 eBusiness Case Study - WEF
- 55. 55 Personify360 eBusiness Case Study - WEF
- 56. 56 Personify360 eBusiness Case Study - WEF
- 57. 57 Personify360 eBusiness Case Study - WEF
- 58. 58 Personify360 eBusiness Case Study - WEF
- 59. 59 Personify360 eBusiness Case Study - WEF
- 60. 60 Tips and Tricks Adding event tracking (with cross-domain) and/or UTM codes messed up another property that did not know how to handle additional URL parameters!!!!!! Understand and USE secondary dimensions. Easy to do searches, then save report. Triggers allow for multiple, AND conditions. In order to do OR, you just need to add another Trigger in sequence! A specific CSS class can exist in lots of places in your site. Remember to Publish in GTM after youve updated items. Especially after Preview! (I forget to do that a lot).
- 61. 61 Tips and Tricks Turn on IP Anonymization. User IDThis should be an alphanumeric database identifier. This should never be plain-text PII such as email, username, etc. may be allowable, if done right, but Dont. Hashed/Encrypted Data such as Email Address may be allowable, if done right, but Dont. Transaction IDs may be allowable, if done right, but Dont. Using cookies - youll need to ask users for their permission clearly and most importantly, before Google Analytics executes.
- 62. 62 Thank You! Frank Klassen, CEO Brightfind frank@Brightfind.com 息2018 Personifest. All information is confidential.
Editor's Notes
- #6: Once you have created a GTM account, you can locate the GTM script within the top level navigation. Well leverage this GTM-id later on, in order to connect different web platforms.
- #7: First, biggest script goes in the <head> tag as high as possible; Second goes right below the <body> tag.
- #8: You need to know a little bit about CSS!
- #9: Watch for funny characters like double-underscores!
- #10: Using Chrome, put your cursor ever the element, right-click and inspect element
- #11: I start with the Trigger first.
- #12: Just Links
- #14: Then we do the Tag
- #18: Add trigger
- #19: Put GTM into Preview mode. Remember: take it out of Preview mode if you make another change!
- #21: Trick hold the ESC key immediately after clicking the link.
- #22: I use two tabs or windows one with GA, one with GTM
- #23: Home Page Promo CTA
- #24: Choose the secondary dimension drop-down to see Event Labels as well
- #25: Home page navigation drop down
- #26: Each menu item link destination (Action), and which page the menu was used from (Label).
- #27: Focus on a particular menu item (search against Action column)
- #28: Focus on a particular pages menu (advanced search against Label column)
- #29: Tag settings are very similar.
- #32: Javascript gets run on every page you can filter the trigger to only run on certain pages if you want to reduce the report!
- #33: Need to show the custom events and the javascript this is rather complex, dont want to bog down the presentation
- #34: Tab User Interfaces have always been tough to track. Not anymore!
- #35: Use Click Text as the Action since there is NO link to track.
- #36: Tab User Interfaces have always been tough to track. Not anymore!
- #37: Vertical Tabs all of them.
- #38: Vertical Tabs filtered by specific page. /industrial-waterwastewater
- #39: Horizontal Tabs all of them
- #40: Horizontal Tabs filtered by specific page. /industrial-waterwastewater
- #41: Required since the form was the landing page for a campaign (email and social) they wanted to see the impact of that campaign.
- #46: Required since the form was the landing page for a campaign (email and social) they wanted to see the impact of that campaign.
- #48: Funnel Analysis
- #51: Product Detail ANY PRODUCT
- #52: Shopping Cart
- #53: Checkout Then Thank you page.
- #54: Conversion funnel from any product detail to Purchase Confirmation
- #55: Marketing Product Detail page does this help to drive conversions?
- #56: Conversion funnel from specific product detail to Purchase Confirmation
- #57: Reverse Goal Path Analysis
- #58: Member segmentation
- #59: Member segmentation
- #60: Member segmentation
- #61: .carousel-inner on wef.org and weftec.org
- #62: .carousel-inner on wef.org and weftec.org