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Google: Beyond Search

Arthur Weiss
Arthur Weiss

Google does much more than search. There are several hidden or ignored search features and functions that most searchers forget or don't even know about. This presentation summaries some of the most important "forgotten" features (as of 2016 - as some may have gone or disappear over time). Products mentioned include Google PublicData, Google News Archive, Google Fusion Tables and several others.

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息 AWARE 2016 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk Competitive Intelligence For Business Success 1 Arthur Weiss Email: a.weiss@aware.co.uk / Twitter: @awareci www.marketing-intelligence.co.uk 7 December 2016
息 AWARE 2016 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk Google Products 2 https://www.google.co.uk/about/products/ Also https://www.google.com/intl/en/about/products/
息 AWARE 2016 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk Google Products 3
息 AWARE 2016 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk Google Products 4
息 AWARE 2016 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk Not Included Products ≒ Android / Mobile Phones (including new Pixel phones) & apps such as Google Goggles, Google Sky..... ≒ Google Fusion Tables / ≒ Google Trends / Correlate.... ≒ Google Alerts ≒ Google Public Data ≒ Google Cultural Institute ≒ Google.org, Google Green, Google Classroom, Google Crisis Response, Google Cardboard ≒ X and DeepMind (now part of Alphabet http://abc.xyz) ! Driverless cars, Project Loon, AlphaGo.... And more. Google alone has around 200 products! 5
息 AWARE 2016 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk Top Google Products (September 2016) 6 Over 1 billion ≒ Google Search users. ≒ YouTube users ≒ Gmail users. ≒ Chrome users ≒ Maps users ≒ Android users ≒ Google Play Store users Sources: http://www.alexa.com/siteinfo/google.com http://www.minterest.org/
息 AWARE 2016 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk Advanced Google Search: Change Settings
息 AWARE 2016 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk Advanced Google Search: Search Operators Plus a few others e.g. allintitle: intext: cache: ###..###
息 AWARE 2016 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk Advanced Google Search: Other tricks ≒ Change word order ! E.g. Information London vs. London Information ≒ Repeat key words ! E.g. London London London Information ≒ Use two * wildcards ! E.g. John * Smith * Brighton (John * Smith gives over 1bn results. John * Smith * Brighton gives 22 results) ≒ Exclude results with a xxxx ≒ Use OR to give choice ! E.g. Filetype:ppt OR filetype:pptx
息 AWARE 2016 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk Advanced Google Search: Other tricks ≒ Use different versions of Google google.fr for France OR change to no country with google.com/ncr ≒ Look at news, images, videos, etc. (and each have different search tools for filtering results) ≒ Use the Search Tools options ! Country UK or all if Google.co.uk ! Time (and can select for articles uploaded between, before or after a specified date to limit search) especially useful for news searching e.g. Items relating to Donald Trump prior to the US Election process and sort by date or relevance (current option) ! All results OR Verbatim ≒ E.g. Donald Drumpf a derogatory nickname for Donald Trump based on Trumps grandfather before he americanised his surname
息 AWARE 2016 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk Advanced Google: Custom Search cse.google.com
息 AWARE 2016 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk More Standard Google ≒ Google Scholar / Google Books (scholar.google.com, books.google.com) ! Google Scholar not comprehensive and no indication of quality of links. ≒ Google News 12
息 AWARE 2016 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk More News Google News Archive ≒ Newspaper Listing & Scanned copies of US / Canadian newspapers going back to the 1700s ! https://news.google.com/newspapers ! Scanning project ended in 2011 13
息 AWARE 2016 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk www.google.com/publicdata
息 AWARE 2016 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk www.google.com/publicdata
息 AWARE 2016 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk Geographical Information www.google.com/locationhistory
息 AWARE 2016 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk www.google.com/fusiontables 17
息 AWARE 2016 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk www.google.com/fusiontables 18
息 AWARE 2016 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk www.google.com/flights 19
息 AWARE 2016 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk www.google.com/insights 20
息 AWARE 2016 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk www.thinkwithgoogle.com 21
息 AWARE 2016 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk https://www.google.com/culturalinstitute 22
息 AWARE 2016 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk https://www.google.com/culturalinstitute 23
息 AWARE 2016 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk www.google.com/streetview 24
息 AWARE 2016 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk And Even more 25
息 AWARE 2016 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk Arthur Weiss is the managing director of AWARE - a UK based consultancy specialising in marketing & competitive intelligence analysis. Contact Details: Web Sites: www.marketing-intelligence.co.uk E-mail: a.weiss@aware.co.uk Twitter: @awareci Telephone: +44 20 8954 9121 Fax: +44 20 8954 2102 26

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Google: Beyond Search

  • 1. 息 AWARE 2016 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk Competitive Intelligence For Business Success 1 Arthur Weiss Email: a.weiss@aware.co.uk / Twitter: @awareci www.marketing-intelligence.co.uk 7 December 2016
  • 2. 息 AWARE 2016 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk Google Products 2 https://www.google.co.uk/about/products/ Also https://www.google.com/intl/en/about/products/
  • 3. 息 AWARE 2016 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk Google Products 3
  • 4. 息 AWARE 2016 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk Google Products 4
  • 5. 息 AWARE 2016 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk Not Included Products ≒ Android / Mobile Phones (including new Pixel phones) & apps such as Google Goggles, Google Sky..... ≒ Google Fusion Tables / ≒ Google Trends / Correlate.... ≒ Google Alerts ≒ Google Public Data ≒ Google Cultural Institute ≒ Google.org, Google Green, Google Classroom, Google Crisis Response, Google Cardboard ≒ X and DeepMind (now part of Alphabet http://abc.xyz) ! Driverless cars, Project Loon, AlphaGo.... And more. Google alone has around 200 products! 5
  • 6. 息 AWARE 2016 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk Top Google Products (September 2016) 6 Over 1 billion ≒ Google Search users. ≒ YouTube users ≒ Gmail users. ≒ Chrome users ≒ Maps users ≒ Android users ≒ Google Play Store users Sources: http://www.alexa.com/siteinfo/google.com http://www.minterest.org/
  • 7. 息 AWARE 2016 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk Advanced Google Search: Change Settings
  • 8. 息 AWARE 2016 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk Advanced Google Search: Search Operators Plus a few others e.g. allintitle: intext: cache: ###..###
  • 9. 息 AWARE 2016 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk Advanced Google Search: Other tricks ≒ Change word order ! E.g. Information London vs. London Information ≒ Repeat key words ! E.g. London London London Information ≒ Use two * wildcards ! E.g. John * Smith * Brighton (John * Smith gives over 1bn results. John * Smith * Brighton gives 22 results) ≒ Exclude results with a xxxx ≒ Use OR to give choice ! E.g. Filetype:ppt OR filetype:pptx
  • 10. 息 AWARE 2016 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk Advanced Google Search: Other tricks ≒ Use different versions of Google google.fr for France OR change to no country with google.com/ncr ≒ Look at news, images, videos, etc. (and each have different search tools for filtering results) ≒ Use the Search Tools options ! Country UK or all if Google.co.uk ! Time (and can select for articles uploaded between, before or after a specified date to limit search) especially useful for news searching e.g. Items relating to Donald Trump prior to the US Election process and sort by date or relevance (current option) ! All results OR Verbatim ≒ E.g. Donald Drumpf a derogatory nickname for Donald Trump based on Trumps grandfather before he americanised his surname
  • 11. 息 AWARE 2016 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk Advanced Google: Custom Search cse.google.com
  • 12. 息 AWARE 2016 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk More Standard Google ≒ Google Scholar / Google Books (scholar.google.com, books.google.com) ! Google Scholar not comprehensive and no indication of quality of links. ≒ Google News 12
  • 13. 息 AWARE 2016 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk More News Google News Archive ≒ Newspaper Listing & Scanned copies of US / Canadian newspapers going back to the 1700s ! https://news.google.com/newspapers ! Scanning project ended in 2011 13
  • 14. 息 AWARE 2016 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk www.google.com/publicdata
  • 15. 息 AWARE 2016 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk www.google.com/publicdata
  • 16. 息 AWARE 2016 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk Geographical Information www.google.com/locationhistory
  • 17. 息 AWARE 2016 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk www.google.com/fusiontables 17
  • 18. 息 AWARE 2016 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk www.google.com/fusiontables 18
  • 19. 息 AWARE 2016 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk www.google.com/flights 19
  • 20. 息 AWARE 2016 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk www.google.com/insights 20
  • 21. 息 AWARE 2016 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk www.thinkwithgoogle.com 21
  • 22. 息 AWARE 2016 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk https://www.google.com/culturalinstitute 22
  • 23. 息 AWARE 2016 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk https://www.google.com/culturalinstitute 23
  • 24. 息 AWARE 2016 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk www.google.com/streetview 24
  • 25. 息 AWARE 2016 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk And Even more 25
  • 26. 息 AWARE 2016 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk Arthur Weiss is the managing director of AWARE - a UK based consultancy specialising in marketing & competitive intelligence analysis. Contact Details: Web Sites: www.marketing-intelligence.co.uk E-mail: a.weiss@aware.co.uk Twitter: @awareci Telephone: +44 20 8954 9121 Fax: +44 20 8954 2102 26