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Google for Online Marketing

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Mainak Roy
Mainak Roy

Google has several online marketing tools which help to promote, advertise, set goals, target customers of a business online.

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For Online Marketing
What is Marketing? Marketing is the process of developing and communicating value to prospects and customers. Think about every step you take to sell, service and manage your customers.
Advantages of Traditional Marketing ? Reduced Cost ? Easy refining of Strategy ? Measurable ? Long Term Exposure ? Brand Engagement ? Product Information ? Demographic Targeting ? Less Intrusive ? Real Time Results ? Holds Customer Attention
What is Online Marketing Online or Internet marketing is also known as web marketing, online marketing, webvertising, digital marketing or e-marketing. It refers to the marketing of products or services over the Internet.
Important stages in Online Marketing How your What is the What is the What is website is Click Bounce your goal found in Through Rate? success? web Rate (CTR)? search? Words that help How many How many What is your to locate your people or people or success rate website easily visitors click visitors exit against your during web on your from the web business goals search website page itself
For all these questions we need Internet Tools
Online Marketing Tools OPEN SITE EXPLORER
Who is ? An American multinational corporation which provides Internet-related products and services, including Internet search, cloud computing, software and advertising technologies. The company was founded by Larry Page and Sergey Brin while both attended Stanford University. Together, Brin and Page own about 16 percent of the company's stake. Google was first incorporated as a privately held company on September 4, 1998, and its initial public offering followed on August 19, 2004. Google’s mission is to organize the world’s information and make it universally accessible and useful.
Google Online Marketing Tools Google has several online marketing tools which help to promote, advertise, set goals, target customers of a business online. Webmaster Business Analytics Tools Profile Page AdWords Place Blogger Personal Google + AdSense Profile Page
What is Google Analytics? Google Analytics shows you how people found your site, how they explored it, and how you can enhance their visitor experience.
What is Google AdWords? No matter what your budget or how little time you have, you can reach new customers and grow your business using Google’s online advertising program.
What is Google AdSense? Google AdSense is a free, simple way for website publishers of all sizes to earn money by displaying targeted Google ads on their websites. Know more about AdSense. How does it work? ? Choose the type and placement of ad units to be displayed ? Specify where you want ads to appear ? Choose what types of ads can compete for those slots ? Highest-paying ads display ? Advertisers bid on your inventory in a real-time auction ? Always show the highest-paying ad ? Get paid ? Google bills advertisers and ad networks ? Get paid through our reliable payment options
What is Google Webmaster Tools? Google Webmaster Tools is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status, crawling errors, search status and phrases and to optimize visibility of their websites.
What is Google Place? A place to list your business to appear in the local searches. This is an extremely powerful tool for local businesses as a large percentage of searches are based on local keywords.
Google+ Personal & Business Profile Use of G+ for personal or business profile page to promote your service or brand as well as business.
Google Drive Google Drive is a file storage and synchronization service by Google that was released on April 24, 2012 Google Drive is now the home of Google Docs, a suite of productivity applications, that offer collaborative editing on documents, spreadsheets, presentations, and more. Rumors about Google Drive began circulating as early as March 2006
Google Fiber Google Fiber is a project to build an experimental broadband internet network infrastructure using fiber-optic communication in Kansas City, Kansas, and Kansas City, Missouri; the location was chosen following a competitive selection process. Over 1,100 communities applied to be the first recipient of the technology. On March 30, 2011, Google announced that Kansas City, Kansas will be the first community where the new network would be deployed.
Advantages of Google Search
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Google for Online Marketing

  • 2. What is Marketing? Marketing is the process of developing and communicating value to prospects and customers. Think about every step you take to sell, service and manage your customers.
  • 3. Advantages of Traditional Marketing ? Reduced Cost ? Easy refining of Strategy ? Measurable ? Long Term Exposure ? Brand Engagement ? Product Information ? Demographic Targeting ? Less Intrusive ? Real Time Results ? Holds Customer Attention
  • 4. What is Online Marketing Online or Internet marketing is also known as web marketing, online marketing, webvertising, digital marketing or e-marketing. It refers to the marketing of products or services over the Internet.
  • 5. Important stages in Online Marketing How your What is the What is the What is website is Click Bounce your goal found in Through Rate? success? web Rate (CTR)? search? Words that help How many How many What is your to locate your people or people or success rate website easily visitors click visitors exit against your during web on your from the web business goals search website page itself
  • 6. For all these questions we need Internet Tools
  • 7. Online Marketing Tools OPEN SITE EXPLORER
  • 8. Who is ? An American multinational corporation which provides Internet-related products and services, including Internet search, cloud computing, software and advertising technologies. The company was founded by Larry Page and Sergey Brin while both attended Stanford University. Together, Brin and Page own about 16 percent of the company's stake. Google was first incorporated as a privately held company on September 4, 1998, and its initial public offering followed on August 19, 2004. Google’s mission is to organize the world’s information and make it universally accessible and useful.
  • 9. Google Online Marketing Tools Google has several online marketing tools which help to promote, advertise, set goals, target customers of a business online. Webmaster Business Analytics Tools Profile Page AdWords Place Blogger Personal Google + AdSense Profile Page
  • 10. What is Google Analytics? Google Analytics shows you how people found your site, how they explored it, and how you can enhance their visitor experience.
  • 11. What is Google AdWords? No matter what your budget or how little time you have, you can reach new customers and grow your business using Google’s online advertising program.
  • 12. What is Google AdSense? Google AdSense is a free, simple way for website publishers of all sizes to earn money by displaying targeted Google ads on their websites. Know more about AdSense. How does it work? ? Choose the type and placement of ad units to be displayed ? Specify where you want ads to appear ? Choose what types of ads can compete for those slots ? Highest-paying ads display ? Advertisers bid on your inventory in a real-time auction ? Always show the highest-paying ad ? Get paid ? Google bills advertisers and ad networks ? Get paid through our reliable payment options
  • 13. What is Google Webmaster Tools? Google Webmaster Tools is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status, crawling errors, search status and phrases and to optimize visibility of their websites.
  • 14. What is Google Place? A place to list your business to appear in the local searches. This is an extremely powerful tool for local businesses as a large percentage of searches are based on local keywords.
  • 15. Google+ Personal & Business Profile Use of G+ for personal or business profile page to promote your service or brand as well as business.
  • 16. Google Drive Google Drive is a file storage and synchronization service by Google that was released on April 24, 2012 Google Drive is now the home of Google Docs, a suite of productivity applications, that offer collaborative editing on documents, spreadsheets, presentations, and more. Rumors about Google Drive began circulating as early as March 2006
  • 17. Google Fiber Google Fiber is a project to build an experimental broadband internet network infrastructure using fiber-optic communication in Kansas City, Kansas, and Kansas City, Missouri; the location was chosen following a competitive selection process. Over 1,100 communities applied to be the first recipient of the technology. On March 30, 2011, Google announced that Kansas City, Kansas will be the first community where the new network would be deployed.