[GOOGLE Growth Hacking Event] Ph?n t¨ªch theo d?i qu¨¢ tr¨¬nh t?ng tr??ng - Quang Ki¨ºn Vinecom
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This document discusses growth hacking analytics and GBG's presentation. It covers collecting data from sources like Amazon annual reports and Bloomberg to track company growth and valuation trends over time. The main topics are 1) data collection, 2) data presentation, and 3) data-driven decision making. Examples of data collection tools mentioned are Google Analytics, Crazyegg and Bigquery. Data presentation examples include KPI dashboards and A/B testing tracking. The goal is to use analytics to spot and optimize problem areas, analyze customer retention and segments, and make business decisions informed by data.
[GOOGLE Growth Hacking Event] Ph?n t¨ªch theo d?i qu¨¢ tr¨¬nh t?ng tr??ng - Quang Ki¨ºn Vinecom
- 1. GROWTH HACKING ANALYTICS GBG¡¯S PRESENTATION Tr?n Quang Ki¨ºn 28/01/2016
- 2. | 2 1. Data collection 88.988 0 10.000 20.000 30.000 40.000 50.000 60.000 70.000 80.000 90.000 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Bi?u ?? t?ng tr??ng c?a nh?ng c?ng ty Growth Hacking th¨¤nh c?ng (tri?u USD) Ngu?n: B¨¢o c¨¢o th??ng ni¨ºn Amazon c¨¢c n?m
- 3. | 3 1. Data collection Ngu?n: Bloomberg $0 $100 $200 $300 $400 $500 $600 $700 Bi?u ?? th?c t? >3000%
- 4. 4 N?I DUNG CH?NH 1. Data collection 2. Data presentation 3. Data-driven desicion
- 5. | 1 RETENTION ANALYSIS SEGMENTATION & INDIVIDUAL LEVEL ANALYSIS FUNNEL ANALYSIS Spot & Optimize Key Problem Areas ? Where you lose customer? ? Why you lose customer? ? A/B testing Stay On Top of Customer Retention ? How customer comes back ? And how long? ? Manage LTV ¨C lifetime customer value Find Your Best Performing Customer Segments ? Which type of customer perform the best ? Optimize your CAC ¨C customer acquisition cost ? Watch and learn real-time ? Answer usability question 1. Data collection What to collect
- 6. | 1. Data collection ? Google Analytics, Crazyegg, Bigquerry,... ? Rawdata How to collect
- 9. | 1. Data presentation ? KPI Dashboard ? A/B testing tracking
- 14. Thank you!