際際滷

際際滷Share a Scribd company logo

Google- How it Works

Download as PPT, PDF
ICFAI Business School
ICFAI Business School

Google's vision is to make all of the world's information freely accessible and useful. Its goals are to remain user-centric, provide the best search experience, focus on core competencies like search and information democratization. Google grew through acquisitions like YouTube and has strengths in its search algorithm, brand image, investors, talent, and innovation. Its revenue comes solely from advertising, and it faces threats from legal challenges and competitors. Google's strategies include maintaining a human touch, focusing on its core search competency, and exploring new areas like genetics and virtual libraries.

1 of 10
Download to read offline
Google- How it Works
VISION: 損 Dont Be Evil MISSION: 損 To make all of worlds information freely accessible and useful 損 To make all of worlds products freely accessible and useful THE DREAMTHE DREAM
GOALS AND OBJECTIVE To remain user-centric Provide the best Searching experience Focus on Core Competencies Democratization of Information Boundless & Universal Appeal
GOOGLE-Growing With Time FireFox Orkut
THE SECRET SAUCE PAGE RANKING 1. AGE OF THE SITE 2. STRENGTH OF ITS DOMAIN NAME 3. LINK COUNT 4. KEYWORD COUNT 5. DISTANCE BETWEEN KEYWORDS 6. FONT SIZE
Strength 1) Algorithm 2) Pure Image 3) Huge Investor 4) Brain Power 5) More computing Power per dollar(Googleware) 6) Innovation Weaknesses 1) Click-Fraud 2) Single Source of revenue only from ads Opportunity 1) Dotcom bust 2) Digitalization of Books 3) Rising use of email 4) Merging of genetics and information technology Threats 1) Legal threats ,due to gmail,digitalization of books, record of data. 2) Strong Competitors
Opportunity 1) Dotcom bust 2)Digitalization of Books 3) Rising use of email 4) Merging of genetics information technology 5) Increasing size of the web Algorithm Huge Investors Brain Power More computing Power per dollar Innovation Pure Image Complete Replication of Database Centralized Voting Power
THE GOOGLE FINANCIAL SCORECARD 1999 2000 2001 2002 2003 2004 2005 SALES $0.2 2 19.1 86.4 4395 1,500 3,200 6,100 EXPENSES $6.7 33.8 755 253 1,100 2,500 4,100 PROFITS -6.1 -14.7 7 997 105.6 399 1,500 CASH FROM OPERATIONS - - 31 1553 3954 977 2,500 $ in millions YEAR ENDED DECEMBER 31
Strategies Human Touch Word of Mouth Focus on Basic Competency Googleware Search Control Exploring new untapped but high-potential areas Molecular Biology Genetics Virtual Library
Porters Generic Strategies Overall Cost Leadership Differentiation Cost Focus Differentiation Focus

More Related Content

Google- How it Works

  • 2. VISION: 損 Dont Be Evil MISSION: 損 To make all of worlds information freely accessible and useful 損 To make all of worlds products freely accessible and useful THE DREAMTHE DREAM
  • 3. GOALS AND OBJECTIVE To remain user-centric Provide the best Searching experience Focus on Core Competencies Democratization of Information Boundless & Universal Appeal
  • 5. THE SECRET SAUCE PAGE RANKING 1. AGE OF THE SITE 2. STRENGTH OF ITS DOMAIN NAME 3. LINK COUNT 4. KEYWORD COUNT 5. DISTANCE BETWEEN KEYWORDS 6. FONT SIZE
  • 6. Strength 1) Algorithm 2) Pure Image 3) Huge Investor 4) Brain Power 5) More computing Power per dollar(Googleware) 6) Innovation Weaknesses 1) Click-Fraud 2) Single Source of revenue only from ads Opportunity 1) Dotcom bust 2) Digitalization of Books 3) Rising use of email 4) Merging of genetics and information technology Threats 1) Legal threats ,due to gmail,digitalization of books, record of data. 2) Strong Competitors
  • 7. Opportunity 1) Dotcom bust 2)Digitalization of Books 3) Rising use of email 4) Merging of genetics information technology 5) Increasing size of the web Algorithm Huge Investors Brain Power More computing Power per dollar Innovation Pure Image Complete Replication of Database Centralized Voting Power
  • 8. THE GOOGLE FINANCIAL SCORECARD 1999 2000 2001 2002 2003 2004 2005 SALES $0.2 2 19.1 86.4 4395 1,500 3,200 6,100 EXPENSES $6.7 33.8 755 253 1,100 2,500 4,100 PROFITS -6.1 -14.7 7 997 105.6 399 1,500 CASH FROM OPERATIONS - - 31 1553 3954 977 2,500 $ in millions YEAR ENDED DECEMBER 31
  • 9. Strategies Human Touch Word of Mouth Focus on Basic Competency Googleware Search Control Exploring new untapped but high-potential areas Molecular Biology Genetics Virtual Library