The document provides an analysis of Google as of November 11, 2013. It includes a company profile which describes Google's business segments and venture capital activities. A business analysis covers Google's dominance in search and online video, as well as investments in R&D. A valuation section estimates Google's fair value per share at $992.77 based on a discounted cash flow model and industry WACC of 9.6%. Risks to the valuation are also considered.
1 of 49
More Related Content
Google - Investment Analysis & Mgmt 120213 10pm v4 final
1. NASDAQ: GOOG
Richard Chan - richchan@scarletmail.rutgers.edu
Stan Ivaciov - sivaciov@gmail.com
Sarah Jeffers - sarahavisjeffers@gmail.com
Haiyan Zhang - haiyanzhang@gmail.com
12/4/13
3. Company Profile
US Technology Company with a global presence
US comprises 46% of companys total revenue
Four Business Segments
Search
Advertising
Operating Systems and Platforms
Enterprise
Active Venture Capital Arm
4. Company Profile - Business Segments
Search
Advertising
Dominant Industry
Player
Google Now,
Google Knowledge
Graph
95% of companys
total revenue
Advertisers pay
Google per click
AdWords,
AdSense,YouTube
Operating
Systems and
Platforms
Enterprise
Free services that
protect advertising
revenue
Social
media, Chrome, An
droid
Geared toward end
user collaboration
Google Docs,
Google Earth,
Google Calendar,
Gmail, Google
Groups
5. Company Profile - Venture Capital
Google Glass
Driverless Cars
Anti-Aging Technology
6. Business Analysis - Industry and Market
Demand for Online Video
Google, led by YouTube, accounts for
nearly 88% of the 189 million U.S.
viewers registered by video sites in
September 2013
Smartphone and Tablet
Market
Google CEO Larry Page: 6% of traffic
for the Google-owned video service
came from mobile devices in 2011,
but the figure is now 41%.
7. Business Analysis Search Engine
Sources: Netmarketshare, Market Watch, webpronews, clickz, OneStat, and Websidestory
9. Business Analysis R&D/Investments
Robust R&D capacity and high investment
Google spent 13.5% of its total revenue in research and development in 2012
Google made many mergers and acquisitions in the past several years
16. Valuation Comparative EV Multiples
Ent Value
Current
Multiples Potential
-31.5%
Potential Price
$
Revenue Growth
-1yr
-5yr
+5yr
EBITDA Margin
-1yr
-5yr
+5yr
EBIT Margin
-1yr
-5yr
+5yr
Cash Flow Margin
-1yr
-5yr
+5yr
Google
Yahoo!
Microsoft
Time Warner
Oracle
IBM
Apple
News Corp
Nokia
$293,273
$ 37,967
$287,538
$ 78,791
$529,066
$163,075
$228,408
$465,069
$ 50,906
$ 22,171
32.4%
0.1%
5.4%
-0.8%
53.8%
4.2%
-2.3%
44.6%
0.9%
-20.5%
25.1%
-6.0%
7.8%
-6.9%
70.0%
16.1%
1.3%
47.4%
3.6%
-11.5%
8.6%
5.0%
3.5%
0.0%
11.4%
2.4%
2.2%
9.0%
2.0%
-5.0%
33.7%
29.1%
38.0%
48.0%
55.9%
46.7%
24.4%
41.1%
16.8%
7.7%
36.7%
22.9%
39.7%
42.0%
49.2%
41.7%
22.8%
28.7%
15.6%
6.0%
33.9%
26.4%
35.5%
48.0%
57.6%
43.3%
25.4%
39.4%
18.0%
6.4%
27.8%
16.3%
34.1%
19.7%
49.5%
39.5%
19.9%
38.6%
13.3%
3.7%
31.3%
11.0%
35.7%
13.7%
44.4%
36.4%
18.0%
27.0%
11.9%
3.7%
27.8%
14.2%
31.8%
19.7%
49.9%
37.5%
21.0%
36.2%
14.5%
3.0%
20.8%
12.5%
29.0%
40.6%
37.9%
36.9%
15.2%
31.7%
9.4%
4.8%
31.3%
-1.8%
26.9%
43.6%
40.5%
33.2%
14.3%
20.7%
8.0%
3.9%
21.0%
10.6%
27.2%
40.6%
39.2%
33.4%
15.4%
25.8%
10.2%
3.7%
Low Value
High Value
Average Value
Median Value
$ 22,171
$529,066
$206,999
$163,075
-20.5%
53.8%
9.5%
0.9%
-11.5%
70.0%
13.5%
3.6%
-5.0%
11.4%
3.4%
2.4%
7.7%
55.9%
34.2%
38.0%
6.0%
49.2%
29.9%
28.7%
6.4%
57.6%
33.3%
35.5%
3.7%
49.5%
26.1%
19.9%
3.7%
44.4%
22.4%
18.0%
3.0%
49.9%
25.3%
21.0%
4.8%
40.6%
24.2%
29.0%
-1.8%
43.6%
21.0%
20.7%
3.7%
40.6%
22.9%
25.8%
692.62
Last Stock Price
$ 1,010.59
Ent Value
Low Value
+
High Value
Average Value
+
Median Value
+
Advantages v. Competitors
75%
Google vs. Competitors
EBITDA Margin
Revenue Growth
+
+
+
+
+
+
+
+
+
75%
=
Average
+
EBIT Margin
Cash Flow Margin
+
+
+
+
+
+
56%
+
+
+
+
+
+
+
+
=
Average
75%
=
Average
+
+
+
+
+
50%
=
Average
17. Financial Analysis - Highlights
Increasing cash from operations
$56.52 billion of cash, cash equivalents, and marketable
securities
High earnings quality: operating cash flow as a
percentage of sales was 34%.
Source: Google 2013 3Q earnings report
18. Financial Analysis FY12 Sources of Revenue
$5.1B
$2.1B
$1.0B
$4.1B
$50.2B
$37.9B
2012
Motorola Mobile
Other Revenues
Google Network
Members
Google Websites
2011
-$3.5B
20. Financial Analysis Stock Price Trend
Google 2-year
$1,200.00
$1,000.00
$800.00
$600.00
$400.00
$200.00
$-
Larry Page becomes CEO
Google Inc Buys Machine Learning Startup
Apple buys startup Topsy; gets rich Twitter data
Acquisition of beatthatquote
Google buys Channel Intelligence
(GOOG), (FB) Potential Players In TV Ad
Working on mobile payments
Acquires Social Ad Start-Up Wildfire
Google Chrome The Most Popular Web Browser
Verifone/Sprint partners on mobile pay
Google Inc. Unveils First Tablet PC
Google Inc (GOOG) Reveals Google Wallet Debit Card
Google Labs winds down
Buys Social Media Startup Meebo
Google Inc Pitches Online TV Service To Media Cos.
Acquisition of Zagat
Google Inc. Acquires Quickoffice
Google Inc Takes 7% Stake In Vevo
Visa/Google Partnership
Acquires Motorola Mobility
Source: Reuters, Google Finance News
Google Inc Seals Waze Acquisition