Google penguin webinar
Download as PPTX, PDF
0 likes310 views
This document provides information about Ajax Union, a marketing company, and discusses link building strategies in a post-Penguin world. It introduces Ajax Union and its services, then discusses Google's Penguin algorithm update and emphasizes building quality, natural links from authoritative sources. It provides several specific link building techniques such as finding influencers, guest blogging, creating linkbait content, and monitoring competitors. It also covers troubleshooting poor rankings and changing one's SEO vocabulary.
![Change Your SEO Vocabulary
Change the way you talk about SEO.
Before After
Linkbuilding Building links and citations
I will build you 200 links per
month
I will do X, Y, and Z activities
every month
My competitor has 800 links
and I have 500
[Look at more specific details]](https://image.slidesharecdn.com/googlepenguinwebinar-130509104135-phpapp02/85/Google-penguin-webinar-22-320.jpg)
Google penguin webinar
- 1. Find out more about Ajax Union: www.AjaxUnion.com Follow Us On Twitter: twitter.com/ajaxunion Like On Facebook: www.facebook.com/ajaxunion Connect On Linkedin: www.linkedin.com/companies/ajax-union Call Ajax Union: 800-594-0444
- 2. Sarah Mogin VP of Marketing Follow Sarah on Twitter: @SarahMogin Friend Sarah on Facebook: facebook.com/Sarah.Mogin Connect With Sarah on Linkedin: linkedin.com/in/SarahMogin
- 3. Linkbuilding in a Post-Penguin World Find out more about Ajax Union's products at: www.ajaxunion.com
- 4. Agenda What is Google Penguin? Find Your Keanu Moment Links in the Wild Linkbuilding Techniques Troubleshooting Change Your SEO Vocabulary Final Thoughts
- 5. What is Google Penguin? Major algorithm update from April 2012 that cracked down on unnatural links. Unnatural Links: Paid, spammy, or unrelated links leading to your website.
- 6. Finding Your Keanu Moment We have two options: Memorize the current best practices and follow them blindly Learn how Google thinks to rank well now and in the future Remember: Google wants to provide users with the best possible search results.
- 7. Finding Your Keanu Moment What matters: Site quality Industry authority Outside endorsements SEO is not supposed to be easy. Remember: Google wants to provide users with the best possible search results.
- 8. Links in the Wild With Penguin, its important to vary your anchor text so that it appears natural to Google. How Links Work HTML Code: <a href=http://www.yoursite.com>Anchor Text</a> How It Looks: Anchor Text
- 9. Exact Match Links Site: JoesSunglasses.com Keyword: Gucci Sunglasses HTML How It Looks <a href=http://www.JoesSunglasses.com>Gucci Sunglasses</a> Gucci Sunglasses Exact match links used to be the core of SEO, but now too many will appear unnatural to Google.
- 10. Latent Semantic Indexing (LSI) Site: JoesSunglasses.com Keyword: Gucci Sunglasses HTML How It Looks <a href=http://www.JoesSunglasses.com>Gucci Shades</a> Gucci Shades LSI links show a natural diversity in anchor text. discount Gucci sunglasses Gucci sunglasses for sale glasses by Gucci Gucci glasses with rhinestones
- 11. Naked Links Site: JoesSunglasses.com Keyword: Gucci Sunglasses HTML How It Looks <a href=http://www.JoesSunglasses.com>JoesSun glasses.com</a> JoesSunglasses.com Since naked links dont contain keywords, they show Google a more natural link profile. Having keywords in the surrounding text will still make these links valuable.
- 12. Junk Links Site: JoesSunglasses.com Keyword: Gucci Sunglasses HTML How It Looks <a href=http://www.JoesSunglasses.com>Click Here</a> Click Here Same as naked links, junk links appear natural and can help you rank for keywords based on surrounding text. Keep in mind, its not just about anchor text, its about where the link is coming from!
- 13. Branded Links Site: JoesSunglasses.com Keyword: Gucci Sunglasses HTML How It Looks <a href=http://www.JoesSunglasses.com>Joes Sunglasses</a> Joes Sunglasses Like naked and junk links, branded links are natural and awesome.
- 14. Summary Site: JoesSunglasses.com Keyword: Gucci Sunglasses
- 15. Linkbuilding Techniques Find Your Influencers Guest Blog Create Linkbait Stalk the Competition
- 16. Find Your Influencers Track tweeted links from industry influencers Find sites relevant to your location and larger industry Look for relevant social communities Who does your target audience trust?
- 17. Guest Blog Introduce yourself Show published links Provide idea(s) or outline(s) Make sure your content rocks Participate in the discussion Blog comments Social media HARO Dont be shy reach out to site owners and editors!
- 18. Create Linkbait Infographics Webinars eBooks Resources Section Blog Posts Comment, share, link to others, etc. Build content on your site that people will want to share.
- 19. Stalk the Competition or should you? MajesticSEO to review competitors inbound links If they linked to your competitors, they can link to you, too! Look at site content What worked then might not work now Keep an eye on what your competitors are doing, but dont assume their methods are Penguin-friendly just because theyre ranking well.
- 20. Old Stuff Top web and local directories High quality articles Press releases Blog posts Social networking Multimedia outreach Standbys we still trust:
- 21. Troubleshooting Delete and dilute Disavow links Remove links manually Improve site content Google Panda: Keyword stuffing Ads above the fold So your rankings arent what they used to be. What now?
- 22. Change Your SEO Vocabulary Change the way you talk about SEO. Before After Linkbuilding Building links and citations I will build you 200 links per month I will do X, Y, and Z activities every month My competitor has 800 links and I have 500 [Look at more specific details]
- 23. Final Thoughts Change the way you think about SEO Evaluate your linking strategy Trust your gut! Find follow-up reading at AjaxUnion.com/blog
- 24. MeetUp.com/BusinessEventsNY CEO Networking - Monday, May 13th Free Business Networking Mixer - Tuesday, May 28th
- 25. Request a Free Quote: www.AjaxUnion.com Call Us Today: 800-594-0444
- 26. Join Our Free Webinars! www.AjaxUnion.com/webinar Try out KiwiSEO www.KiwiSEO.com