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Beau Waranya Limprasert
Beau Waranya Limprasert
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Google Apps & Social Network for E-Commerce
??????? ?.?????? ??????? ● ???????????? ○ "?????????????????????????? ??? Google Apps" ● ???????????? ?.?????? ????? ○ ?????????????? ??????????????????????????? ○ ??????????????? ???????????????????????????????? ● ???????? ○ ????????????????????? ??????????????????? ?. ?????? ????? ○ ????????????????? ??????????????????? ?. ?????? ?????
?????? ?.?????? ??????? ● facebook: facebook.com/nuisaran ● website: saran.yuwanna.com ● twitter: @nuisaran ● email: nuisaran@gmail.com ● about.me/nuisaran
??????? Google Apps
Online for floods http://onlineforfloods.blogspot.com
??????????????????? Elife Ebiz
E-Business ??? ???????????????????? “??????”????? ????????????????????? ????? ???????????? ????????????????? ???????????????????????? ????????? ??????????????????? ????????????? ??????????????? ????????????? ?? ??????? ???? ?????? ???????????????????? ????? ??????????????????? ?? ????????????
E-Business E-Business ?????????????????? Telecommunication Network ????????????????? Communication and Collaboration ??????????????????????????????? E-Commerce ????????????????????? Internal Business System ?????????????????????
Digital Economy E-Commerce E-Business Digital Economy
E-Business BI = Business Intelligence: ● ?????????? ????????????? ??????? ? ????????? ?? ??? ?????????? EC = E-Commerce: ● ???????????????????? ?????????????? ?????? ??????????????????????????
E-Business CRM = Customer Relationship Management: ● ??????????????? ????????? ???????? ?????????????????????? ????? ????????? ?????????? ?? ?????? ????????? ● ???? CRM ???? ??????????????????? ??? ?????????? ??????????????????????????????????? ??
E-Business SCM = Supply Chain Management: ● ????????? ???????????????? ??????????????????? ??????? ????????? ???? ????? ???? ?????? ?????????????????
E-Business ERP = Enterprise Resource Planning: ● ????????????????????????????? ?????????? ???? ??????????????????????? ????????????????? ?????????? ???????? ???????????????????????????? ● ???? ERP ???????? ??????????????????????????????? ?????? ?????
E-Business ?????????????????????????????????? ??????????????????????????????????? ????????????????????
E-Business E-Business Tools Communication and Collaboration Email, Calendar, Cloud Data, Online Document E-Commerce Domain name, Web site, Social Network, eMarketing Internal Business System BI, CRM, SCM, ERP, Project Management, Intranet web,
E-Commerce ??? ??????????????? ?????? ● ?????????????? ?? ● ????????? ?????? ?? ● ???????????????? ● ?????????????????????/?????? ● ????????????????????????? ● ???????????????? SEO ● Social Media Plugin
Website E-Commerce ?????????????? ● tarad.com ● weloveshopping.com ● readyplanet.com
?????????? (eMarketing) ● ???????? (Banner Ads) ● ?????????????????????????? (Site Sponsorships) ● ??????????? Classified Ads ● ????????????????????? ???? (Search Engine Marketing : SEM) ● ?????????????????? (Affiliate Marketing) ● Email Marketing ● Webboard Marketing ● Blog Marketing ● Social Media Marketing
Banner Ads ????????????? on-line ???????? Web site ?????????????????????, ???????????? ???? Clip video ???????????????? ????????????? ?????????????????? ????????????? ?????????? Click ????? Banner ???? Link ????? Web site ????? ????? Banner ????????? ???? ● ???????????????????? (?????????? ????? ????????????????????? 2 ?? ??) ● ???????????????????????????????????????????? ??????? ??????????????????
Banner Ads ????????????? ● CPM = Cost per Mile ● CPC = Cost per Click ● Fixed Rate
Site Sponsorships ??????????????? Web site ??????????? ????????? ?? ????????????????? Web site???????????????????? ???????????????????????????????????????? ?????????? (Brand image) ????????????????????????????????? ????????? ● ???? www.sanook.com ??????????? ?????? ?????? ?? ??????????????????????? ??????????????????????? ???????????????? ????????????? ????? ??
Classified Ads ?????????????????????????????????????????? ????????????????????????????????????? Web site ????????????? ??????????? ????????????????????????? ????? ??????, ?????? ???????????? (Multimedia) ???? ???? ?????, Video ????? ?? ???????????????????????????????????????? ???????? ?? ?????????????? ???? ???????????, ???, ?????? ????? ?? ?????????????????????????? ????????????? ????????????
Search Engine Marketing “??????????????????????????? ??????????????????” ● SEO (Search Engine Optimization) ● PPC (Pay Per Click)
Search Engine Marketing SEO (Search Engine Optimization) ● ???????????????????????????????????? ?????? ??????????????? Search Result Page ?????????????????????? ?????????????????? ? ?????????????? Search Engine ????
Search Engine Marketing PPC (Pay Per Click) ● ??? ?????????????????????????????? Search Result Page ??????? ???? ?????????????????????????????? ?????????????? ● PPC ??? ???????????? SEO ??????????? ??????????????? ????? ??????????????? ????????? ??????????????????? ????????????? ?????????????? Keyword ??? ???????? ????????????????????????????????? ????? ?
Search Engine Marketing
Affiliate Marketing ● ???????? A ? ???????????????? ????? ?????????????????? ● ???????? B ?? ???????? ????????????? A ???? ????????????????????? ???????????????????????? ???????????????? ??????????????????? B ????????????? A ● ? ?????? ???? ???????????????? B ?? ??????????????? ???????????? A ?????????? ????????? A ???? B ???? ???????????????????????????????
Email Marketing ??????? ● Promotion ● Newsletter ● Event ● Announcement
Email Marketing Software ?????????????????????? ● ??????????? (Bounce Rate) ● ????????????????? (Open Rate) ● ???????????? (Click-Through Rate)
Webboard Marketing ● ?? ??????????????????????? ● ?? ?????????????? ?????????????????? ● ????? ????? ???????????????????????? ● ?? ?????????????????? ● ????? Meeting ??????????????
?????????????? Webboard ????????? "????? Gadget" ● ????? 1 http://youtu.be/1Vi0dRUJydg ● ????? 2 http://youtu.be/o4Dw7uNgZZs ● ????? 3 http://youtu.be/B6VmjA1V4kw ● ????? 4 http://youtu.be/Tgvndtpal1g
????????????? Webboard ● ????????????? thaiseoboard.com ● ???????????? thailandsusu.com ● Nissan March Club (?????????) thaimarch. com ● ????????????????????????????? ninekaow. com ?? ???????????????????????????
Blog Marketing ● Blogvertorial ????????????? ?Blogger ?????? Influencer ?? ???????????????????? Product ?????? ● Business Blog ???? Blog ?? ???????? ???????????????????? ?????????? Update ???????, activities ????????? ● Faux Blog ??? Blog ?????????? ?????????????? Consumer ???? Blogger ?? ??????????????? Positive Feedback
Social Media Marketing "86% ????????????????????????????? ?????? Brand ???????????? ??? 78% ???????????????????????? ??????????? Brand"
Social Media Marketing ?????????? Nielsen Global Online Consumer Survey ?????????????????????????????????????????? ● ??????????????????????????? 90% ● ??????????????????????????? 70% ● ???????????? 62% ● ???????????????? 61% ● ????????? 55%
Social Media Marketing ??????????????????? Social Network 1. ???????????????? ??????? ?????? Brand ???????????? ???????????????? ?????????????????????? ????? ??????????????????? ????????? ?????? brand ???????????? 2. ?????????????????????????? ?????????????? (Influencer) ??????????????? ?????? Brand ????????? ??????? ???????????? ????????????? ?????? Brand ??????
Social Media for E-Commerce
Google Apps Google Apps ?????????????????????????????? ??? Gmail ?????????????, Google Calendar, Google Docs ??? Google Sites http://onlineforfloods.blogspot.com/2011/12/google-apps.html
Google Apps ● Google Apps ??????????????????????????? (SaaS) ???????????????????????????????????????????????????? ???????????????????? ? ??? domain name ???????????? ● ?????????????????????????????????? cloud ??? Google ????? ???????????? ???? ?????? ????????????? ● ???????????????????? ??? ????????? ??????? ?????????? ??????????????????????????????? ?????
Who take care of your business data? http://www.osdev.co.th/google-apps
????????????? Google Apps Application ?????????? Gmail ??????????????????????????? ?????? ????????????????????????????? ????? ?????? ???? ????????? ????????? ?????? ??????????????? ????????? Sites ?????????????????????????????????? ? ?????????* ?????????????????????? ??????????????????????? Google Apps *? ????????? ???????????? ???????????????????????????????? ???? ????????????????????? ????????????????? ??????????????????????? $5/????? ?/????? http://www.google.com/enterprise/apps/business/products.html
????????????? Google Apps
Gmail Gmail ???????????????????? Google ????? ?????????? Google Apps ??????? ???????????????????????????????????? Gmail ????????? ?????? ???? ??????????????????????? ??????????????????????? ??? ???????? 10 ????? ???????????????????????????? ?????????????????????????????? ??????
????????? SMS ??? Gmail ● ??? (????? dtac ??? trumove) ● ?????? 50 ???? ● ?? ?????????? 5 ???? ? ?????????????????????? ● Google ?????????????? ???? 1 ???????? 24 ?????? ● ???????????? SMS ??????????????? ?????????????? ??????????? http://www.google.com/mail/help/intl/th/sms.html
Google+ ● VDO ??????????? ???? ● ???????? ● ????? ● ???????? ?????? ??? ??????
Google+ http://www.google.com/+/learnmore/
Google Contacts http://www.google.com/contacts
Google Sync http://www.google.com/mobile/sync/
Google Drive ??? ????????????????? Google ?????????????? Dropbox, iCloud, SkyDrive
Google Drive ????????????? : ???????????????????? ????? ? ???? ????? ??????????? ???? ???? ?????? ????????????????????????????? ? ?????????????? : ????? PC, Mac, iOS, Android (Google Drive ?????? Android ?????? 2.1 ?????) ????????????????????????????????????????????? ???????????????? : ????????????? ?????????? ???????????? ??????????? OCR ???????????????? ????????????????????????????????????????
Google Drive Google Drive ?? ??????????? ??????? 5GB ????????????? ?? Gmail ???? ?????? 25GB ???? ?????? 5GB ??? 25GB 2.49 ??????????????? 100GB 4.99 ??????????????? 1TB 49.99 ???????????????
Google Drive ?????? ? ● http://drive.google.com ?????? ● http://tools.google.com/dlpage/drive
● ?????? ● ?????????? ● ???????? ● ???????? ● ????????? ● ????????
Google Docs
Google Docs ● Google Docs ??????????????????????????? ????????????????????? ??????????? ?????????? ?? ???????? ???????????????????????? ● ???????????????????????????? ????????????? ???? Google Docs ????????? ???????? ??????????????????????????????? ?????? ?????????????????????? ??????????????
?????????? Google Docs ● ??????? ???????????? ?????? ???????? ??????? Google ● ??????????????????????????????????? ? ● ????????????????????? ● ?????????????? ??????????????? ?????????? ????? ?????????? ???
Google Calendar
Google Calendar ● Google Calendar ??????????????? Google Apps ???????? ???????????????????????????? ● ?????? ??????????????????????????????????? ???????????????????????????????????? ???????? ● ?????????????????????????????????? ?????????????????? ???? ??? Google Calendar ???????????????????????????????????? ?????????? ?????????????????????????????????????????? ????? ● ??????????????????? ????????????????????????????????????????? ???????????????? ?????????????? ?????????????????? (RSVPs)
Google Calendar ● ????????????????? ?????????? SMS ?? ? ???????????? Sync Calendar ?????????????????? ? ● ??????????? ?????????????? ????? ????????????????????????????? ????? ? ● ???????????????? ???????????????????? ? ● ?????????????????????? ???????????????? ?????? ????????????????????????????????? ??????
http://www.google.com/+/learnmore/events/
http://www.google.com/intl/th_ALL/+/learnmore/hangouts/
Google Sites Sites ?????????????????????????????????? http://www.google.com/enterprise/apps/business/products.html#sites
Google Sites ????????? ?? ??????????????????????? ???????? ?????????????? ??????????????? ????????????????????? ??????????????????????????? ????????????????????????? ????? ??? ???? ????????? ??? ????????????????? ?? ????????????????????????????????? ???????????????????????????????????????????????? ???? ??????????????????????? Google ????? ????? ?????????? ???????? ?????????? ?????????????? ??????????????????????? ????????????????? ???????? ??????????????? ????????????? ??????????????? ?????????????????????????????? ??????? ??????????????????????????? ??????????
E-Business E-Business Tools Communication and Collaboration Email, Calendar, Cloud Data, Online Document E-Commerce Domain name, Web site, Social Network, eMarketing Internal Business System BI, CRM, SCM, ERP, Project Management, Intranet web, Google Apps Google Apps, Google Sites Facebook, Twitter, Google+, Pinterest Google Apps Market Place, Google Sites
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