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Google+v2 ashwin

Ashwin Bijani
Ashwin Bijani

The document discusses issues with Google+ and proposes solutions to increase user engagement time. It finds that Google+ is difficult to integrate with other social networks and has a non-intuitive circles interface. It proposes simplifying the interface, primarily making Google+ an aggregator of social content rather than a standalone social network. It also recommends improving the mobile app experience and leveraging other Google products to drive more sharing and engagement on Google+. The solution relies on collaboration with other social networks and experts to refine the user experience.

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From To Alexandria McAuliffe, Alex Wagenheim, Ashwin Bijani, Shweta Nagpal, Yuval A. Harel
Background Launched on June 28, 2011 First 16 days 10 million users Estimated current users 170-million Purpose Personalize Google search using G+ data Solution to Facebooks privacy concerns Failed social networking projects by google Orkut, Buzz, Google Wave
Whats in G+? Features: Home Photos Hangouts Video chat Messaging Games Explore What is hot? Circles Share different things with different people
Whats in G+?
- Hit or a Miss? NOT Vs.
What is the issue? Problem Statement: Increase the amount of time that users are actively using Google+ January 2012 average view time 3.3 mins. 7.5 Hrs. Where is the added Benefit?
Why not spending time on G+? Rebuild Social Network CIRCLES No easy integration Non-intuitive Asymmetric sharing Reposting Home screen post size Mobile App No Hangout feature No tablet App
How did we find these issues? Interviews & Observations I would change the way the circles interface works. It is a great concept in theory but is so confusing to navigate. When I click to go to the circles section, it shows 124 people in my circles yet I didnt add the strong majority of them. Or maybe I did unintentionally?? Which would be a sign of a terrible user interface! Honestly, I'd want it connected to twitter and Facebook in some way. The idea that I'd have to rebuild the networks I have on those sites in order to get the most out of Google+ is a bit tiring.
Any Publicity Is Good Publicity?
Solution Primarily aggregator of information The Huffington Post business model Pulitzer Prize April 16 2012 Aggregate Eliminate Circles Social Professional Simplify User Interface Home Games Photos Explore Hangouts Circles Improve App
Aggregate Auto Login Share Directly All Social or Professional Selection with in groups
Simplify User Interface
Mobile & Tablet App Add Google maps Check-in to their favorite places Post pictures Comment on posts Smaller Icons Tablet app All Google+ website features available
Execution Contacts at other Networks User Interface Experts Development Team Leverage Google Products Robust Flagship Shareholders Employees
Execution Google+ development team Contacts at other networks Facebook LinkedIn Twitter Leverage Search engine Google maps User interface experts Maintain Intuitive interface Robust Flagship Shareholders Employees Risk Networks will not join the Google+ effort
How did we solution?
Are you still thinking?
Questions

More Related Content

Google+v2 ashwin

  • 1. From To Alexandria McAuliffe, Alex Wagenheim, Ashwin Bijani, Shweta Nagpal, Yuval A. Harel
  • 2. Background Launched on June 28, 2011 First 16 days 10 million users Estimated current users 170-million Purpose Personalize Google search using G+ data Solution to Facebooks privacy concerns Failed social networking projects by google Orkut, Buzz, Google Wave
  • 3. Whats in G+? Features: Home Photos Hangouts Video chat Messaging Games Explore What is hot? Circles Share different things with different people
  • 5. - Hit or a Miss? NOT Vs.
  • 6. What is the issue? Problem Statement: Increase the amount of time that users are actively using Google+ January 2012 average view time 3.3 mins. 7.5 Hrs. Where is the added Benefit?
  • 7. Why not spending time on G+? Rebuild Social Network CIRCLES No easy integration Non-intuitive Asymmetric sharing Reposting Home screen post size Mobile App No Hangout feature No tablet App
  • 8. How did we find these issues? Interviews & Observations I would change the way the circles interface works. It is a great concept in theory but is so confusing to navigate. When I click to go to the circles section, it shows 124 people in my circles yet I didnt add the strong majority of them. Or maybe I did unintentionally?? Which would be a sign of a terrible user interface! Honestly, I'd want it connected to twitter and Facebook in some way. The idea that I'd have to rebuild the networks I have on those sites in order to get the most out of Google+ is a bit tiring.
  • 9. Any Publicity Is Good Publicity?
  • 10. Solution Primarily aggregator of information The Huffington Post business model Pulitzer Prize April 16 2012 Aggregate Eliminate Circles Social Professional Simplify User Interface Home Games Photos Explore Hangouts Circles Improve App
  • 11. Aggregate Auto Login Share Directly All Social or Professional Selection with in groups
  • 13. Mobile & Tablet App Add Google maps Check-in to their favorite places Post pictures Comment on posts Smaller Icons Tablet app All Google+ website features available
  • 14. Execution Contacts at other Networks User Interface Experts Development Team Leverage Google Products Robust Flagship Shareholders Employees
  • 15. Execution Google+ development team Contacts at other networks Facebook LinkedIn Twitter Leverage Search engine Google maps User interface experts Maintain Intuitive interface Robust Flagship Shareholders Employees Risk Networks will not join the Google+ effort
  • 16. How did we solution?
  • 17. Are you still thinking?

Editor's Notes

  • #8: Dislike:Rebuild social networkNo easy way to transfer information CirclesNon-intuitiveAsymmetric sharing RepostingHome screen post sizeGoogle+ AppNo hangouts