際際滷

際際滷Share a Scribd company logo

Gopro presentation

Download as PPTX, PDF
Ludovic Jolly
Ludovic Jolly

GoPro is an innovative company that produces action cameras and accessories focused on extreme sports. Their newest product, the GoPro Hero 3, has increased resolution and size decrease while adding premium accessories like WiFi. GoPro heavily promotes through sponsoring athletes and creating viral videos, like one that gained 13 million YouTube views in a month. The presentation proposes organizing worldwide GoPro extreme sports tours and video contests to continue marketing expansion and make GoPro accessible to the mass market.

1 of 9
Downloaded 202 times
Business English Presentation
The compagny An innovative compagny in the sport tools The first camera embarqu辿e with many accessories Focus firstly on extreme sports athletes and riders Many sponsoring with top riders in Moutainbike, Freeride skiing and snowboarding, surf etc.
Marketing mix Product: New Camero GoPro Hero 3 + premium accessories (Wifi,LCD), mounting and other accessories Price: 449 for the Black edition/349 for silver Place: All the sports shops in the world+ Internet Promotion: Sponsoring, videos and social networks
Promotional Video GoPro HERO3 Black Edition - Smaller, Lighter and 2X More Powerful 13 million views in 1 month on YouTube.com
New technology Make a camera which you can directly share your video on internet without computer Increase resolution and decrease size Diversify with new colors and new accessories
Ludovic JOLLY MASTER I IN ECE LYON PASSIONATE, MOTIVATED, AND CREATIVE SHARE THE GOPRO WAY OF LIFE MANY SKILLS AND CONTACTS IN SPORT INDUSTRY
What can I do forGoPro Create events like 束 Go Pro world tour 損 with extreme sports, like one for surf, other one for freeride skiing, an other for moutain bike Street marketing in big cities and make try walkers the camera Vid辿o contest with reward for best videos in different categories
Long term strategy Opening today to the global market and massconsumption Want to make a product for everybody (like an Iphone) and easy to use
Thank you for your attention!!

More Related Content

Gopro presentation

  • 2. The compagny An innovative compagny in the sport tools The first camera embarqu辿e with many accessories Focus firstly on extreme sports athletes and riders Many sponsoring with top riders in Moutainbike, Freeride skiing and snowboarding, surf etc.
  • 3. Marketing mix Product: New Camero GoPro Hero 3 + premium accessories (Wifi,LCD), mounting and other accessories Price: 449 for the Black edition/349 for silver Place: All the sports shops in the world+ Internet Promotion: Sponsoring, videos and social networks
  • 4. Promotional Video GoPro HERO3 Black Edition - Smaller, Lighter and 2X More Powerful 13 million views in 1 month on YouTube.com
  • 5. New technology Make a camera which you can directly share your video on internet without computer Increase resolution and decrease size Diversify with new colors and new accessories
  • 6. Ludovic JOLLY MASTER I IN ECE LYON PASSIONATE, MOTIVATED, AND CREATIVE SHARE THE GOPRO WAY OF LIFE MANY SKILLS AND CONTACTS IN SPORT INDUSTRY
  • 7. What can I do forGoPro Create events like 束 Go Pro world tour 損 with extreme sports, like one for surf, other one for freeride skiing, an other for moutain bike Street marketing in big cities and make try walkers the camera Vid辿o contest with reward for best videos in different categories
  • 8. Long term strategy Opening today to the global market and massconsumption Want to make a product for everybody (like an Iphone) and easy to use
  • 9. Thank you for your attention!!