Gost V1
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This document discusses developing a GOST (Goals, Objectives, Strategies, Tactics) analysis. The goal is to reach the "Speed of Light." Three objectives are set but not described. Strategies identify target market segments and marketing mix elements. Nine strategies are listed but not described. Tactics provide specifics on implementing strategies, with three tactics listed involving visibility, endorsements, and seminars. Key performance indicators and budgets for tactics are mentioned but not detailed. The document emphasizes setting specific, measurable objectives and determining strategies and tactics to help achieve goals.
Gost V1
- 1. Developing theGOST AnalysisG oalsO bjectivesS trategiesT actics
- 2. I believe in Sales driven marketing.
- 3. My Goal is to get more people to buy more stuff more often at higher prices.
- 4. Developing the GOST AnalysisGOALGOAL Speed of LightO1O2O3Setting objectives is important.It focuses us on specific aims over a period of time and can motivate us to meet the objectives set.Why only 3?If one of them fails then the other two will help reach your Goal.
- 5. Developing the GOST AnalysisGOALGOAL Speed of LightO1O2O1ObjectivesSpecific
- 6. Measurable
- 7. Achievable
- 8. Realistic
- 9. TimelyDeveloping the GOST AnalysisGOALGOAL Speed of LightKPIsO1O2O1ObjectivesSpecific
- 10. Measurable
- 11. Achievable
- 12. Realistic
- 13. TimelyBeijing EPCsAttach to the CAD vendorsIntel/AMD/NVIDIAExisting CustomersChina Rail IndustryReference AccountsDeveloping the GOST AnalysisGOALGOAL Speed of LightKPIsO1O2O1S1S2S3S4S5S6S7S8S93-4 words. A strategy indentifies: Choice of target market segment.
- 14. Positioning in that market segment.
- 15. Specific element of the marketing mix to be used. ObjectivesSpecific
- 16. Measurable
- 17. Achievable
- 18. Realistic
- 19. TimelyDeveloping the GOST AnalysisGOALGOAL Speed of LightKPIsO1O2O1S1S2S3S4S5S6S7S8S9ObjectivesSpecific
- 20. Measurable
- 21. Achievable
- 22. Realistic
- 23. Timely1. Be personally visible in China2. CAD vendor Endorsements3. Sponsor CAD vendor seminars1. Ghost write success stories in magazines2. Pay for external speakers3. FIM Business Value T1$T2$T3$
- 24. Developing the GOST AnalysisGOALGOAL Speed of LightKPIsO1O2O1S1S2S3S4S5S6S7S8S9ObjectivesSpecific
- 25. Measurable
- 26. Achievable
- 27. Realistic
- 28. TimelyT1$T2$T3$
- 29. The only measure of success for marketing is sales.
- 30. Thank youMatthew A. CuerdonBeijing, Chinamatt_cuerdon@hotmail.com+8613511073865