"Got Any News? Who Cares."
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A theory of the evolution needed in the process and scope of public relations and corporate communications. New media present the last frontier for corporate communicators to overcome the practices of autistic news dissemination and move to the art of situations creation.
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"Got Any News? Who Cares."
- 1. GOT Flickr_ Mr Bingo ANY NEWS?
- 2. Flickr_ Abhisek Sarda we have come a long way in the area of Corporate Communications
- 3. Managing internal/external communications Retaining messaging coherence Succeeding favorable viewpoint Reaching out to critical constituencies Monitoring media environment Adapting to circumstances Finding the edge Incorporating new channels and means Flickr_ queefette
- 4. succeeding most of the times Flickr_ Mary
- 5. Flickr_ Mathieu & Sonia Da reinventing into wheel the
- 6. applying the ever long notion and process of the PSEUDO EVENT Flickr_ F.E.M.E.
- 7. more dramatic dissemination prone repeatable cost demanding easily comprehensible sociable dominant
- 8. a news producing self confirming technique Narcissus-Caravaggio (1594-96)
- 9. publicity time overall publicity event target audience general public event target audience general public event target audience general public event target audience general public Flickr_ Paul
- 10. but, is this anymore applicable? yes, if part of an overall story Flickr_cellanr
- 11. Flickr_Nina Matthews Photography playing it safe & enjoying mediocrity
- 12. Flickr_jnyemb
- 13. Flickr_himanisdas after a few words on German football
- 14. (Bayern Munich 82%) Average Attendance: German Bundesliga- 43,5k England Premier League- 36,6k Italy Serie A-23,4k Spain La Liga- 26,8k France Ligue1- 20,9k Germany: 50%+1 rule, members ownership Average cheapest match tickets in Bundesliga: ~ 13 (Premier League: ~ 35) Bundesliga average wages/revenue ratio: 39% (Premier League: 70%) We do not think fans are like cows, who you milk. Football has to be for everybody. Uli Hoene President, Bayern Munich data from Business Life, issue 10/14
- 15. that they get right? -no huge budgets -no provoking superstars -no lifestyle approach so what is Flickr_ sebibrux rewarding story orchestrated through active engagement a personalized a condition on its own
- 16. Flickr_ Mathieu & Sonia Da Luz engagement storytelling content big data reputation mngt could be the new terms spinning the wheel cross platform
- 17. or the new means to fuel our progress in the attention economy Flickr_ Glenn Beltz
- 18. Flickr_ where news are fragments of the overall picture and brands are facilitators of the overall experience
- 19. paving the future of Flickr _fairytalecinema corporate communications that moves from the technique of news-producing events planning to the art of situations creation
- 20. the ones that can master this art are the ones that define the spectrum, the norms, and the expectations regarding corporate public image Flickr_ epSos .de
- 21. thank you Flickr_ RuckSackKruemel John Kardaras @yiankard