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Gov2.0 'Trends in online communication and Social media

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iVOX & Indigov
iVOX & Indigov

The document discusses the rise of internet and web 2.0 technologies and their impact on public services and government communication. It notes that over 60% of Belgian households are now online and internet is becoming an important channel for a variety of life events. It outlines how governments can use various web 2.0 tools like social media, blogs, videos and more to inform, engage and interact with citizens. This allows for more open, transparent and participatory government.

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Government 2.0 Public services in the new era
THE WEB IS THE MAIN CHANNEL
4 500 000 Households 60% online 10 666 866 Belgian citizens 70% online Internet is a part of our society Belgium= Community!
油
Use of Internet for life events (Indigov EU Survey) - - 油 For my own personal purposes On behalf of someone else For myself and for others No Total (N=10.000) Declaring income taxes 40,2% 4,2% 10,9% 44,7% 100,0% Looking for a job 27,1% 7,7% 6,5% 58,7% 100,0% Making use of the public library 24,8% 3,5% 5,9% 65,8% 100,0% Enrolling in higher education 17,4% 7,1% 2,2% 73,3% 100,0% Buying a car 13,7% 4,9% 4,2% 77,1% 100,0% Buying, building or renovating a house 12,9% 3,8% 4,9% 78,4% 100,0% Needing a passport or visa to travel to another country 12,8% 4,7% 4,1% 78,4% 100,0% Moving and changing address within one country 11,8% 3,7% 4,0% 80,5% 100,0% Being taken into hospital 8,7% 6,0% 2,8% 82,5% 100,0% Applying for a study grant 9,4% 5,8% 1,7% 83,1% 100,0% Becoming unemployed 9,2% 3,4% 1,9% 85,6% 100,0% Reporting a crime 8,5% 3,0% 2,2% 86,3% 100,0% Applying for a driver's licence 7,6% 4,1% 1,9% 86,4% 100,0% Marrying or changing marital status 4,7% 2,3% 2,0% 90,9% 100,0% Retiring 3,9% 3,3% 1,9% 91,0% 100,0% Death of a close relative 4,6% 2,6% 1,7% 91,0% 100,0% Declaring the birth of a child 5,0% 2,1% 1,5% 91,5% 100,0% Starting or preparing to study or work in another country 4,0% 2,8% 1,6% 91,6% 100,0% Coming into an inheritance 3,2% 2,3% 1,8% 92,7% 100,0% Moving or preparing to move to another country 2,7% 2,1% 1,7% 93,5% 100,0% 油 Total sample Belgium Looking for a job 73,3% 78,3% Declaring income taxes 62,5% 53,2% Starting or preparing to study or work in another country 56,4% 66,1% Enrolling in higher education 55,5% 44,5% Buying, building or renovating a house 51,4% 64,8% Moving or preparing to move to another country 51,0% 63,2% Buying a car 49,3% 42,2% Applying for a study grant 48,4% 60,4% Making use of the public library 45,3% 50,9% Retiring 45,2% 39,7% Moving and changing address within one country 45,1% 34,1% Becoming unemployed 33,8% 33,0% Needing a passport or visa to travel to another country 32,4% 22,9% Applying for a driver's licence 30,0% 17,6% Marrying or changing marital status 28,9% 15,8% Coming into an inheritance 28,5% 35,4% Reporting a crime 24,6% 23,8% Declaring the birth of a child 24,1% 12,2% Death of a close relative 22,1% 16,2% Being taken into hospital 14,4% 15,1% Average % for all 20 life events 41,1% 39,5%
WHAT IS WEB 2.0?
Source: http://www.hansonexperience.com
Web2.0 Content Created Shared Remixed Repurposed Passed along BY USERS Web1.0 Information Published Consumed BY THE USER
The possibilities are 艶稼糸鉛艶壊壊.
Gov2.0 'Trends in online communication and Social media
IMPACT ON GOVERNMENT COMMUNICATION
Government and citizen Open Government: Make information more shareable Mass collaboration: Involve citizens in tasks, processes, supervision, Participation: Everyone can express their opinion, give ideas, . The use of social networks to reinforce the civil society Key: Accessible & Transparent
Government internal Civil servants keep informed and exchange ideas through networks, blogs,.. Involve citizens to gather knowledge & participation Keeping track of online discussions and networks about youre expertise Work even closer with colleagues, know what they are working on Share documents, files , Knowledge enrichment ; collective intelligence
Impact on communication patterns Web 2.0 as a service: sender still central Inform: web 1.0 with 2.0 tools: make information better accessible Create awareness: convince people Engage: stimulate people to act Crisis communication: faster and more spread Web 2.0 as a way of communication all users central Interact: users generate information, ideas, proposals,: users cooperate Participate: users are central actors and producers
INFORM WEB 2.0 as a service
Government & databases Increase accessibility and relevance of government database Easier to use More understandable information Intuitive user interfacing More adopted to peoples needs .
http://www5.nijmegen.nl/voifrontend
Gov2.0 'Trends in online communication and Social media
Government & Photo sharing Publish pictures of Events Campaigns Partys (governmental) Museums Royal visits Tourism Politics .
Perfect for a photo competition
Government & podcasting "iPod" and "broadcast
Government & Video sharing Give youre message a voice! People love videos
http://visitbristol.co.uk
油
Government & Blogging
BLOGGING Post announcements & progress Post summaries & current projects Interact with citizen blogs
Government & Twitter Let people know what youre Doing Reading Writing Thinking Seeing . Spread the word Follow & be followed!
U.S congress Tweets! First hand information from over 50 congress members
Government & own channels Create an own brand or channel Not just a bunch of videos or information Create Government Channels Integration of different tools and technologies
www.youtube.com/user/househub Channel dedicated to the U.S. House of representatives
CREATE AWARENESS WEB 2.0 as a service
Governmental campaigns produce
Forum Poll Facebook Blog Netlog Posts Flickr News Website
油
油
油
油
油
ENGAGE WEB 2.0 as a service
Government & Social network
Government & social networking Profile - group - pages - events applications Make fans, supporters, .. Make announcements Send event invitations Take care of your network, keep it fresh.
Belgium Governmental presence is limited Politicians started working with social media!
People love their province
Gov2.0 'Trends in online communication and Social media
LinkedIn is a professional Network
Governmental presence high for the Netherlands Belgium has fallen behind
Possible to create a new community BDPlaza is a private community, only employees can enter (Netherlands)
Governmental competitions
CRISIS COMMUNICATION WEB 2.0 as a service
LA Fire Department: "We have responsibilities to the public to move the information as quickly as possible ... so that they can make key decisions." Crisis communication
Gov2.0 'Trends in online communication and Social media
油
www.defenselink.mil/Blogger
Podcasting
Channel
INTERACT WEB 2.0 as a way of communication
Wiki
Wiki made by members of the Government Information Technology Community and directed to technology professionals with knowledge of government operations to contribute to or update this site.
www.everyblock.com
Gov2.0 'Trends in online communication and Social media
www.fixmystreet.com You can report every local problem, f.e. Graffiti & road problems. Reports include: Description of the problem Picture Map of the location
www.vesuvius2009.be
油
PARTICIPATE WEB 2.0 as a way of communication
Government & Virtual World
Government & Gaming
Gov2.0 'Trends in online communication and Social media
油
油
Obama is making a change through Social Media!
油
油
油
油
油
油
油
Indigov Spin-off K.U.Leuven Specialist in consultancy en user oriented research Expertise in eGovernment, 360属 communicatie, nieuwe media en online research tools EU, Vlaamse en federale overheid, lokale besturen, nationale en internationale media concerns, Karel van Lotharingenstraat 4 3000 Leuven BELGIE Tel: +32 16 22 62 14 Fax: +32 16 22 62 18 [email_address] [email_address] www.indigov.be
Campagne evaluatie Imago studies Evaluatie website/eCommunicatie Adoptie Gebruik Impact eGovernment eParticipatie eInclusion eOverheid 360属 Communicatie Interactieve media Tools & Approaches Spin-off KU Leuven E-research iVOX panel Socratos Omnibus Subpanels Web 2.0 Onderzoek & advies met maatschappelijke meerwaarde T-research (IDTV) Beleidsondersteuning Visieontwikkeling Strategiebepaling Operationele monitoring Beleids- en strategiebepaling Deskresearch Focusgroepen en interviews Post en telefonische enqu棚tes Offline onderzoek Monitors Benchmarks SWOT-analyse Dashboard Management tools Benchmark websites Bereik Bekendheid Waardering Behoeftestudies Stakeholdersanalyse Gebruikersstudies Tevredenheidstudies User oriented research Expertisedomeinen

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Gov2.0 'Trends in online communication and Social media

  • 1. Government 2.0 Public services in the new era
  • 2. THE WEB IS THE MAIN CHANNEL
  • 3. 4 500 000 Households 60% online 10 666 866 Belgian citizens 70% online Internet is a part of our society Belgium= Community!
  • 4. 油
  • 5. Use of Internet for life events (Indigov EU Survey) - - 油 For my own personal purposes On behalf of someone else For myself and for others No Total (N=10.000) Declaring income taxes 40,2% 4,2% 10,9% 44,7% 100,0% Looking for a job 27,1% 7,7% 6,5% 58,7% 100,0% Making use of the public library 24,8% 3,5% 5,9% 65,8% 100,0% Enrolling in higher education 17,4% 7,1% 2,2% 73,3% 100,0% Buying a car 13,7% 4,9% 4,2% 77,1% 100,0% Buying, building or renovating a house 12,9% 3,8% 4,9% 78,4% 100,0% Needing a passport or visa to travel to another country 12,8% 4,7% 4,1% 78,4% 100,0% Moving and changing address within one country 11,8% 3,7% 4,0% 80,5% 100,0% Being taken into hospital 8,7% 6,0% 2,8% 82,5% 100,0% Applying for a study grant 9,4% 5,8% 1,7% 83,1% 100,0% Becoming unemployed 9,2% 3,4% 1,9% 85,6% 100,0% Reporting a crime 8,5% 3,0% 2,2% 86,3% 100,0% Applying for a driver's licence 7,6% 4,1% 1,9% 86,4% 100,0% Marrying or changing marital status 4,7% 2,3% 2,0% 90,9% 100,0% Retiring 3,9% 3,3% 1,9% 91,0% 100,0% Death of a close relative 4,6% 2,6% 1,7% 91,0% 100,0% Declaring the birth of a child 5,0% 2,1% 1,5% 91,5% 100,0% Starting or preparing to study or work in another country 4,0% 2,8% 1,6% 91,6% 100,0% Coming into an inheritance 3,2% 2,3% 1,8% 92,7% 100,0% Moving or preparing to move to another country 2,7% 2,1% 1,7% 93,5% 100,0% 油 Total sample Belgium Looking for a job 73,3% 78,3% Declaring income taxes 62,5% 53,2% Starting or preparing to study or work in another country 56,4% 66,1% Enrolling in higher education 55,5% 44,5% Buying, building or renovating a house 51,4% 64,8% Moving or preparing to move to another country 51,0% 63,2% Buying a car 49,3% 42,2% Applying for a study grant 48,4% 60,4% Making use of the public library 45,3% 50,9% Retiring 45,2% 39,7% Moving and changing address within one country 45,1% 34,1% Becoming unemployed 33,8% 33,0% Needing a passport or visa to travel to another country 32,4% 22,9% Applying for a driver's licence 30,0% 17,6% Marrying or changing marital status 28,9% 15,8% Coming into an inheritance 28,5% 35,4% Reporting a crime 24,6% 23,8% Declaring the birth of a child 24,1% 12,2% Death of a close relative 22,1% 16,2% Being taken into hospital 14,4% 15,1% Average % for all 20 life events 41,1% 39,5%
  • 6. WHAT IS WEB 2.0?
  • 8. Web2.0 Content Created Shared Remixed Repurposed Passed along BY USERS Web1.0 Information Published Consumed BY THE USER
  • 9. The possibilities are 艶稼糸鉛艶壊壊.
  • 11. IMPACT ON GOVERNMENT COMMUNICATION
  • 12. Government and citizen Open Government: Make information more shareable Mass collaboration: Involve citizens in tasks, processes, supervision, Participation: Everyone can express their opinion, give ideas, . The use of social networks to reinforce the civil society Key: Accessible & Transparent
  • 13. Government internal Civil servants keep informed and exchange ideas through networks, blogs,.. Involve citizens to gather knowledge & participation Keeping track of online discussions and networks about youre expertise Work even closer with colleagues, know what they are working on Share documents, files , Knowledge enrichment ; collective intelligence
  • 14. Impact on communication patterns Web 2.0 as a service: sender still central Inform: web 1.0 with 2.0 tools: make information better accessible Create awareness: convince people Engage: stimulate people to act Crisis communication: faster and more spread Web 2.0 as a way of communication all users central Interact: users generate information, ideas, proposals,: users cooperate Participate: users are central actors and producers
  • 15. INFORM WEB 2.0 as a service
  • 16. Government & databases Increase accessibility and relevance of government database Easier to use More understandable information Intuitive user interfacing More adopted to peoples needs .
  • 19. Government & Photo sharing Publish pictures of Events Campaigns Partys (governmental) Museums Royal visits Tourism Politics .
  • 20. Perfect for a photo competition
  • 21. Government & podcasting "iPod" and "broadcast
  • 22. Government & Video sharing Give youre message a voice! People love videos
  • 24. 油
  • 26. BLOGGING Post announcements & progress Post summaries & current projects Interact with citizen blogs
  • 27. Government & Twitter Let people know what youre Doing Reading Writing Thinking Seeing . Spread the word Follow & be followed!
  • 28. U.S congress Tweets! First hand information from over 50 congress members
  • 29. Government & own channels Create an own brand or channel Not just a bunch of videos or information Create Government Channels Integration of different tools and technologies
  • 30. www.youtube.com/user/househub Channel dedicated to the U.S. House of representatives
  • 31. CREATE AWARENESS WEB 2.0 as a service
  • 33. Forum Poll Facebook Blog Netlog Posts Flickr News Website
  • 34. 油
  • 35. 油
  • 36. 油
  • 37. 油
  • 38. 油
  • 39. ENGAGE WEB 2.0 as a service
  • 40. Government & Social network
  • 41. Government & social networking Profile - group - pages - events applications Make fans, supporters, .. Make announcements Send event invitations Take care of your network, keep it fresh.
  • 42. Belgium Governmental presence is limited Politicians started working with social media!
  • 43. People love their province
  • 45. LinkedIn is a professional Network
  • 46. Governmental presence high for the Netherlands Belgium has fallen behind
  • 47. Possible to create a new community BDPlaza is a private community, only employees can enter (Netherlands)
  • 49. CRISIS COMMUNICATION WEB 2.0 as a service
  • 50. LA Fire Department: "We have responsibilities to the public to move the information as quickly as possible ... so that they can make key decisions." Crisis communication
  • 52. 油
  • 56. INTERACT WEB 2.0 as a way of communication
  • 57. Wiki
  • 58. Wiki made by members of the Government Information Technology Community and directed to technology professionals with knowledge of government operations to contribute to or update this site.
  • 61. www.fixmystreet.com You can report every local problem, f.e. Graffiti & road problems. Reports include: Description of the problem Picture Map of the location
  • 63. 油
  • 64. PARTICIPATE WEB 2.0 as a way of communication
  • 68. 油
  • 69. 油
  • 70. Obama is making a change through Social Media!
  • 71. 油
  • 72. 油
  • 73. 油
  • 74. 油
  • 75. 油
  • 76. 油
  • 77. 油
  • 78. Indigov Spin-off K.U.Leuven Specialist in consultancy en user oriented research Expertise in eGovernment, 360属 communicatie, nieuwe media en online research tools EU, Vlaamse en federale overheid, lokale besturen, nationale en internationale media concerns, Karel van Lotharingenstraat 4 3000 Leuven BELGIE Tel: +32 16 22 62 14 Fax: +32 16 22 62 18 [email_address] [email_address] www.indigov.be
  • 79. Campagne evaluatie Imago studies Evaluatie website/eCommunicatie Adoptie Gebruik Impact eGovernment eParticipatie eInclusion eOverheid 360属 Communicatie Interactieve media Tools & Approaches Spin-off KU Leuven E-research iVOX panel Socratos Omnibus Subpanels Web 2.0 Onderzoek & advies met maatschappelijke meerwaarde T-research (IDTV) Beleidsondersteuning Visieontwikkeling Strategiebepaling Operationele monitoring Beleids- en strategiebepaling Deskresearch Focusgroepen en interviews Post en telefonische enqu棚tes Offline onderzoek Monitors Benchmarks SWOT-analyse Dashboard Management tools Benchmark websites Bereik Bekendheid Waardering Behoeftestudies Stakeholdersanalyse Gebruikersstudies Tevredenheidstudies User oriented research Expertisedomeinen