Grading smm translation
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The first attempt to comprehend the main directions and key indexes of operation in social media, for the purpose of creation of the industrial professional standard. Any questions connected to a greyding you can address to Andrey Marin marin@inteium.pro
Grading smm translation
- 1. 1 CORPORATE USAGE OF SOCIAL MEDIA: GRADING * 舒舒仄亠 CATEGORY: SOCIAL MEDIA PLATFORMS 1. Social media platforms used by company 0-1 2-3 4 5-6 More than 6 2. Verification of official companys representatives in social media - - + + + 3. Followers/group members in each platform 0-1000 1001-5000 5001-20 000 20001-50 000 More than 50 000 4. English-speaking community in social media - - + + + CATEGORY: CONTENT IN SOCIAL MEDIA 5. Daily updates per SM platform 0-1 1 2-3 4-6 7 and more 6. Videos posted monthly 0 1 2 3 4 7. Raffles/user engagements conducted monthly 0 1 2 3 4 8. Discounts or other benefits for group members - - + + + 9. Brand-focused pictures posted monthly 0-1 2-5 6-10 11-15 More than 15 10. Interactive events per month (webinars, real-time video streaming, - - 1 2 3 and more live chats) 11. Info-graphics posted monthly 0-1 1-2 2-3 4-5 6 and more 12. Surveys conducted monthly 0-1 0-1 1-2 2-4 4 and more 13. Greetings posted annually - - + + + 14. Interview with employees published monthly 0 0-1 1-2 2-3 3 and more 15. Crowdsourcing sessions per month 0 0-1 1-2 2-3 3 and more 16. Number of posts published by real top-managers per month 0-1 1-2 3-4 5-6 More than 6 CATEGORY: USERS ACTIVITY 17. Daily views per SM platforms 0-100 100-500 500-1000 1000-3000 More than 3000 18. Daily transitions to the official page from affiliates in SM 0-10 11-50 51-100 100-200 More than 200 19. Monthly growth rate of followers in SM 0-10% 11-20% 21-30% 31-50% More than 50% 20. Users leaving SM affiliates monthly More than More than More than 5% More than 3% Less than 3% 15% 10% 21. Users using mobile solutions provided by company - - - 0 10 000 More than 10 000 22. Number of links to the companys affiliates in SM published on third- 0-10 11-50 51-100 101-500 More than 500 party webpages 23. Estimate of fake accounts and/or bots as percentage of followers Up to 30% Up to 20% Up to 10% Up to 5% Less than 5% CATEGORY: USERS FEEDBACK 24. Likes per publication in SM 0-5 5-10 11-30 30-50 More than 50 25. Reposts per publication 0-1 2-3 4-10 11-20 More than 20 26. Comments per publication left in one week 0-3 4-6 7-10 11-20 More than 20 27. Questions asked by followers monthly 0-10 11-30 31-50 51-100 More than 100
- 2. 2 28. Interaction with clients who provide negative feedbacks Sometimes In 30 days In one week Daily Hourly 29. Time it takes to answer question asked via SM platform No answer One week 2 Working One day In hour days CATEGORY: EXECUTION 30. Subcontractor used for work in SM 0-1 0-1 1-2 2-3 3 and more 31. Employees engaged in management of SM efforts 0 0 1 1 2 32. Do these employee have specialized certificates/education - - + + + 33. Formal guidance for content generations - - + + + 34. Formal guidance on SM usage for employees - - + + + 35. Employees following company via SM 0-10% 11-20% 21-30% 31-40% More than 40% 36. Recruiting events via SM - - + + + CATEGORY: TECHNOLOGY 37. Accounts controlled by the companys employees 1-5 6-15 16-30 31-50 More than 50 38. Own mobile application for SM users - - - + + 39. Using software for monitor of SM activity - - + + + 40. Context advertisement in SM - - + + + 41. Tracking of corporate executives mentioning - Monthly Daily Real-time Real-time 42. Employment engagement in SM activity via CRM-built-in features - - + + + 43. Brand ambassadors active in SM - - + + + 44. Direct contacts with administrators of SM platforms - - + + + 45. Offline events for SM followers - - - + + 46. Planning of regular publications in SM - - + + + 47. Stress-tests of subcontractors and employees responsible for SM - - - + + activity CATEGORY: FINANCE 48. SM activity as a part of corporate strategy - - + + + 49. ROI of SM communications 0-5% 5-10% 11-15% 16-20% More than 20% 50. Budged spent on SM communications less than $100 $100-200 $200-400 $400-600 $600 thousand thousand thousand thousand. thousand and more * provided number may differ for various social media platforms employed by company Authors: 亠仍.(495) 660-81-76 CEO Valeriy SIdorenko sidorenko@interium.pro http://interium.pro CMO info@interium.pro Andrew Marin marin@interium.pro