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Graham Morton
Web Designer, Front-end Developer/Themer, UX Developer, UI Designer, Digital
Marketing Specialist
graham@graham-morton.com  905.823.0452  http://graham-morton.com/
I Offer
10 years of professional, user-centric web design, front-end development and digital marketing for
a wide variety of clients and organizations gives to which Ive added deeper dimensions of UX skills
and knowledge.
I have extensive CMS experience, a high proficiency with CSS and HTML coded to W3C standards,
a good working knowledge of JavaScript and best practices regarding responsiveness and
accessibility.
I have advanced SEO knowledge and graphic design skills. I am completely familiar with
responsive design and accessibility.
I have worked in WordPress and Drupal, each requiring strong knowledge of PHP and SQL. I have
extensive background experience in print design, and image optimization.
This year I completed the User Experience Design Certificate at George Brown College to bring
professional-level focus and skills to the UX/UI components of my professional arsenal. Previously I
completed the Design Management certificate at Ryerson University, that focused on the
principles of user-centric design and its relevance and application in the business world.
I seek an opportunity to fuse my broad experience with UX knowledge to make magic. I am
committed to professional and personal growth; these are my key professional goals.
My Toolbox
CSS, HTML 5, Adobe CC Suite, Front-end Development, Digital Marketing, Accessibility Compliance,
Responsive Design, Adobe CC suite, WordPress, Drupal, Bootstrap, Site Maps, Wireframes, Office
Suite, SEO, Email marketing platforms  Envoke, Pardot, Mailchimp, Google Analytics, SharePoint,
Typography, Font Management, Usability Testing, A/B Testing, Personas, Use Cases, User Stories,
Content Analysis, Content Inventory, Competitive Analysis, Comparative Analysis, Card Sorting,
Interaction Design, Information Architecture, Creative Briefs, Mobile User Experience Design,
Balsamiq, Sketch.
Soft Skills
I have worked in every sort of professional environment from at-home freelancing to large,
complex organizations and corporations. I am always able to balance professionalism with verve
and enthusiasm even in challenging, stressful or competitive situations.
Go to my experience details
Detailed Professional Experience:
George Brown College Marketing and Communications Department
Front End Developer and Digital Marketing Specialist  March 2015 to May 2016
www.georgebrown.ca
Managed multiple web properties and executed digital marketing as a member of the
Web Publishing team in the Marketing and Communications Department
 George Brown College is a major educational institution and extremely complex
organization. As a member of the web publishing team I was expected to conform to the
highest professional and personal standards.
 Pivotal role in retro-fitting the georgebrown.ca to make it responsive and conform to
WCAG standards.
 Participated in UAT testing on upgraded site
 Conducted 15-respondent moderated User Test on Program Finder module
 Educated and facilitated stakeholders with respect to AODA standards
 Front End developer using Ektron 9 CMS
 Maintained modified and added web content continually, including the legally sensitive
and complex program information
 Managed and updated the sitemap and robots.txt
 Planned, built and deployed marketing emails with the marketing managers
 Consulted and served full spectrum of college stakeholders in a helpful and friendly
manner
 Served on web development and governance committees
 Provided professional guidance and technical assistance to stakeholders, especially in the
marketing department
 Managed George Brown YouTube channels
 Reviewed and analyzed Analytics data each week
Nightingale Informatix - Digital Marketing Specialist - October 2013 to November 2014
www.nightingalemd.com
Built and maintained multiple Drupal 7 web sites and performed as an integral member of
the Digital Marketing team
 Nightingale was an Electronic Health Records provider in the process of introducing an
advanced, innovative cloud-based product for medical practitioners and care facilities.
This was a major overhaul of the business and required a complete re-brand involving all
branding initiatives and material with the website at its hub. I built a completely new
Drupal 7 website (U.S. and Canadian version) from the ground up.	
 I was completely responsible for building the new Drupal web site and was solely
responsible for its maintenance, and development. I collaborated on content
management, CRM and CRO. I researched, chose and configured the theme and all
modules. The design is highly customized, full-width and responsive which presented many
interesting theming challenges.	
 In addition to the main sites, I built and maintained a major event microsite and a
separate blogging environment.	
 Although the website was my first priority, I was a fully contributing member of the
Marketing team and my role as Digital Marketing Specialist required involvement in all
marketing decisions and initiatives including social media tactics and strategies, SEO, lead
generation, personae identification, email marketing, UX and UI development. I was also
responsible for print collateral.
Key aspects of position:
 Built, maintained and administered Multisite (separate US and Canadian versions from
scratch) and microsites
 Hand-coded, fully responsive design
 Clean, standards-compliant code using CSS3 and HTML
 SEO optimized
 Planned, created and distributed html email bulletins, updates and announcements to
nurture Marketing Qualified Leads for the sales team
 Contributed to forming social policy, initiatives and integrating third party social channels
with website
 Consulted with and advised all stakeholders
Royal Ontario Museum - December 2012 to August 2013
Contracted with the Royal Ontario Museum to deal with a new Drupal 7
installation and provide general web and digital marketing duties
 In this role I was deeply involved with every aspect of a complex Drupal 7 web site.
 Created complex Views involving Entities, Relationships, Contextual Filters, Taxonomies,
Content types
 Researched vetted, installed and configured Modules.
 Create Custom Templates and Pre-process Functions, Created Taxonomies and Field Sets
 Liaised with and serviced a wide variety of stakeholders.
 Worked on non-Drupal aspects of digital communication e.g. web graphics, html emails,
newsletters
 I acted as creative and technical lead in a project to create a mobile-first, one-content
online tour of the museum inside the main site (no microsite or device-detected redirect)
that was designed to mimic an app and display properly on all devices.
 I was engaged in improving the sites responsiveness because the original build was
deficient in this aspect.
A variety of web design and development on a freelance basis:
Drupal
Box Engineering Microsite - September 2013
 Recruiting microsite for Box Engineering. Built in Drupal gardens.
Do Process - May 2012 to August 2012
 A Drupal 7 site based on supplied Photoshop mockups
OneSmartWorld - January 2012 to March 2012
 A straight-forward site that I designed and built with a developer and is populated and
maintained by the user.
Mid-Range - January 2012 to March 2012
 An existing site that I maintained and updated on an ongoing basis
WordPress
 Jane Marshall http://www.janemarshallart.ca/wordpress/
 Jennifer Rasor http://jenniferrasor.ca/
Shopify
 Hauser Stores http://hauserstores.com/
 Multipost http://multipost.ca/
Print Samples
 NCON Conference Poster
 NCON Conference Poster
 Medical Newsletter
 Medical Patient Guide
 Pharmaceutical Newsletter
Print Background:
Toronto Star and Ottawa Citizen
 Designed and Built spec and production ads in advertising pods.
 Pre-press Technician, Digital Ad department
 Each position required creativity and a high proficiency in Photoshop, Illustrator, InDesign,
as well as
 a thorough knowledge of FTP and web-based ad delivery systems, colour theory, font
management, typography digital imaging, creativity and core design.
Associations
 Canadian Internet Marketing Association (CIMC)  #Inbound TO
 Toronto Drupal User Group
 Toronto Accessibility & Inclusive Design
 Toronto UX
Education
 User Experience Design Certificate  George Brown College
 Design Management Diploma  Ryerson University
 Advertising Diploma, Algonquin College, Ottawa, Ontario
 Branding On The Internet  University of Toronto, Continuing Education
 Innumerable Workshops and Seminars on Desktop Publishing, Digital Imaging, Web Design
and Web Development

More Related Content

graham-morton-resume

  • 1. Graham Morton Web Designer, Front-end Developer/Themer, UX Developer, UI Designer, Digital Marketing Specialist graham@graham-morton.com 905.823.0452 http://graham-morton.com/ I Offer 10 years of professional, user-centric web design, front-end development and digital marketing for a wide variety of clients and organizations gives to which Ive added deeper dimensions of UX skills and knowledge. I have extensive CMS experience, a high proficiency with CSS and HTML coded to W3C standards, a good working knowledge of JavaScript and best practices regarding responsiveness and accessibility. I have advanced SEO knowledge and graphic design skills. I am completely familiar with responsive design and accessibility. I have worked in WordPress and Drupal, each requiring strong knowledge of PHP and SQL. I have extensive background experience in print design, and image optimization. This year I completed the User Experience Design Certificate at George Brown College to bring professional-level focus and skills to the UX/UI components of my professional arsenal. Previously I completed the Design Management certificate at Ryerson University, that focused on the principles of user-centric design and its relevance and application in the business world. I seek an opportunity to fuse my broad experience with UX knowledge to make magic. I am committed to professional and personal growth; these are my key professional goals. My Toolbox CSS, HTML 5, Adobe CC Suite, Front-end Development, Digital Marketing, Accessibility Compliance, Responsive Design, Adobe CC suite, WordPress, Drupal, Bootstrap, Site Maps, Wireframes, Office Suite, SEO, Email marketing platforms Envoke, Pardot, Mailchimp, Google Analytics, SharePoint, Typography, Font Management, Usability Testing, A/B Testing, Personas, Use Cases, User Stories, Content Analysis, Content Inventory, Competitive Analysis, Comparative Analysis, Card Sorting, Interaction Design, Information Architecture, Creative Briefs, Mobile User Experience Design, Balsamiq, Sketch. Soft Skills I have worked in every sort of professional environment from at-home freelancing to large, complex organizations and corporations. I am always able to balance professionalism with verve and enthusiasm even in challenging, stressful or competitive situations. Go to my experience details
  • 2. Detailed Professional Experience: George Brown College Marketing and Communications Department Front End Developer and Digital Marketing Specialist March 2015 to May 2016 www.georgebrown.ca Managed multiple web properties and executed digital marketing as a member of the Web Publishing team in the Marketing and Communications Department George Brown College is a major educational institution and extremely complex organization. As a member of the web publishing team I was expected to conform to the highest professional and personal standards. Pivotal role in retro-fitting the georgebrown.ca to make it responsive and conform to WCAG standards. Participated in UAT testing on upgraded site Conducted 15-respondent moderated User Test on Program Finder module Educated and facilitated stakeholders with respect to AODA standards Front End developer using Ektron 9 CMS Maintained modified and added web content continually, including the legally sensitive and complex program information Managed and updated the sitemap and robots.txt Planned, built and deployed marketing emails with the marketing managers Consulted and served full spectrum of college stakeholders in a helpful and friendly manner Served on web development and governance committees Provided professional guidance and technical assistance to stakeholders, especially in the marketing department Managed George Brown YouTube channels Reviewed and analyzed Analytics data each week Nightingale Informatix - Digital Marketing Specialist - October 2013 to November 2014 www.nightingalemd.com Built and maintained multiple Drupal 7 web sites and performed as an integral member of the Digital Marketing team Nightingale was an Electronic Health Records provider in the process of introducing an advanced, innovative cloud-based product for medical practitioners and care facilities. This was a major overhaul of the business and required a complete re-brand involving all branding initiatives and material with the website at its hub. I built a completely new Drupal 7 website (U.S. and Canadian version) from the ground up. I was completely responsible for building the new Drupal web site and was solely responsible for its maintenance, and development. I collaborated on content management, CRM and CRO. I researched, chose and configured the theme and all modules. The design is highly customized, full-width and responsive which presented many interesting theming challenges. In addition to the main sites, I built and maintained a major event microsite and a separate blogging environment. Although the website was my first priority, I was a fully contributing member of the Marketing team and my role as Digital Marketing Specialist required involvement in all marketing decisions and initiatives including social media tactics and strategies, SEO, lead generation, personae identification, email marketing, UX and UI development. I was also responsible for print collateral.
  • 3. Key aspects of position: Built, maintained and administered Multisite (separate US and Canadian versions from scratch) and microsites Hand-coded, fully responsive design Clean, standards-compliant code using CSS3 and HTML SEO optimized Planned, created and distributed html email bulletins, updates and announcements to nurture Marketing Qualified Leads for the sales team Contributed to forming social policy, initiatives and integrating third party social channels with website Consulted with and advised all stakeholders Royal Ontario Museum - December 2012 to August 2013 Contracted with the Royal Ontario Museum to deal with a new Drupal 7 installation and provide general web and digital marketing duties In this role I was deeply involved with every aspect of a complex Drupal 7 web site. Created complex Views involving Entities, Relationships, Contextual Filters, Taxonomies, Content types Researched vetted, installed and configured Modules. Create Custom Templates and Pre-process Functions, Created Taxonomies and Field Sets Liaised with and serviced a wide variety of stakeholders. Worked on non-Drupal aspects of digital communication e.g. web graphics, html emails, newsletters I acted as creative and technical lead in a project to create a mobile-first, one-content online tour of the museum inside the main site (no microsite or device-detected redirect) that was designed to mimic an app and display properly on all devices. I was engaged in improving the sites responsiveness because the original build was deficient in this aspect. A variety of web design and development on a freelance basis: Drupal Box Engineering Microsite - September 2013 Recruiting microsite for Box Engineering. Built in Drupal gardens. Do Process - May 2012 to August 2012 A Drupal 7 site based on supplied Photoshop mockups OneSmartWorld - January 2012 to March 2012 A straight-forward site that I designed and built with a developer and is populated and maintained by the user. Mid-Range - January 2012 to March 2012 An existing site that I maintained and updated on an ongoing basis
  • 4. WordPress Jane Marshall http://www.janemarshallart.ca/wordpress/ Jennifer Rasor http://jenniferrasor.ca/ Shopify Hauser Stores http://hauserstores.com/ Multipost http://multipost.ca/ Print Samples NCON Conference Poster NCON Conference Poster Medical Newsletter Medical Patient Guide Pharmaceutical Newsletter Print Background: Toronto Star and Ottawa Citizen Designed and Built spec and production ads in advertising pods. Pre-press Technician, Digital Ad department Each position required creativity and a high proficiency in Photoshop, Illustrator, InDesign, as well as a thorough knowledge of FTP and web-based ad delivery systems, colour theory, font management, typography digital imaging, creativity and core design. Associations Canadian Internet Marketing Association (CIMC) #Inbound TO Toronto Drupal User Group Toronto Accessibility & Inclusive Design Toronto UX Education User Experience Design Certificate George Brown College Design Management Diploma Ryerson University Advertising Diploma, Algonquin College, Ottawa, Ontario Branding On The Internet University of Toronto, Continuing Education Innumerable Workshops and Seminars on Desktop Publishing, Digital Imaging, Web Design and Web Development