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Gran Fondo World ® Series e-Cycling

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dani buyo gine
dani buyo gine

The document proposes organizing a world league of virtual cycling called the Gran Fondo World Virtual Series. It would establish a virtual fan base of up to 100,000 followers and generate content through an eCycling magazine and social media to engage audiences. Key elements include organizing open and closed events with qualifying rounds to determine teams and individuals that advance to the finals, partnering with pro cycling e-teams, and focusing on community engagement and content marketing.

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Gran Fondo World ® Series e-Cycling
01. 02. 03. Organize a world league of virtual Cycling with 5 continents presence. Establish a virtual fan base up to 100 K followers involved into the virtual events. Current community size 64.000 @mailing memberships of Gran Fondo World Tour® Generate content around the league to engage more audience with a eCycling thematic magazine and other contents at social media channels Contennt related with Health Life Style, training and all around virtual cycling for our fan base completly free. PROJECT MILESTONES G R A N F O N D O W O R L D V I R T U A L S E R I E S
STAKEHOLDERS FRAMEWORK LEAGUES GAMES TEAMS PLATAFORMS G R A N F O N D O W O R L D V I R T U A L S E R I E S GranFondo.tv
FULL CONTENT PRODUCTION G R A N F O N D O W O R L D V I R T U A L S E R I E S SOCIAL RIDES E-CYCLING MAG E-RACING LEAGUE Rides with pro and former pro riders along the most iconicroutes around the world and iconic roads of our GFWT destinations Weekly 20 min magazine with news about community, industry and events. Gran Fondo World® e-Series World Virtual Champs®
FOREWARD G R A N F O N D O W O R L D V I R T U A L S E R I E S The pandemic has increased the focus on the significant role that digital transformation is expectedtoplayasacontributor to rescue and recovery. The implicationforsomerightsholders isthattheirpreviousdigitalefforts will no longer be enough to move forwards. Digital transformation does not just have the capacity to reduce costs and help retain current revenues. It can also create new ones and enhance marketing value for sponsors with improved audience reach and engagement, extended marketing 'windows' and better ROI ratings.
Current rates of digital innovation will accelerate as industry looks to recover sales and reduce costs. It will be no different for sports. Digital transformation has a fundamental role to play in identifyingnewrevenuechannels, creating process efficiencies and improving user experiences. This may be reached via fan follower recruitment, a smart app, data analysis,distancedcommunications or, most importantly, content monetisation. eSports / eCycling is another digital trend that has increased its presence and value during the pandemic as both a short term solution for live sport and a longer-term monetised content opportunity. FOREWARD G R A N F O N D O W O R L D V I R T U A L S E R I E S
EVENT FORMAT CONCEPT G R A N F O N D O W O R L D V I R T U A L S E R I E S TOP 50 TOP 20 TOP 20 TOP 50 · ASIA AND EUROPE · AMERICAS · SERIES 20 MIN HEATS QUALIFYING 1 TEST EVENT 1 TEST EVENT 2 QUALIFYING 2 SEMI FINAL FINAL BIG HEAT 1 HEAT 2 TOP 40 TOP 40 TOP 10 HEAT 1 HEAT 2 1 2 . 0 0 0 U S D P r i z i n g P o o l AN EVENT HOSTED BY GO!
EVENT FORMAT CONCEPT G R A N F O N D O W O R L D V I R T U A L S E R I E S Openeventswillbeformedby2shortrounds, thiswillguaranteeapasstotheClosedevents for the top 3 participants and the best team. Closed events will be held over 2 days. The top 5 Teams and participants ranked in the three Closed Events will pass to the Big Final. The last Chance Qualifier event will have the same format of the Closed events and will grant a slot for the Big Final to the winners women/men and winning team. QUALIFYING 1 QUALIFYING 2 TOP 50 TOP 40 H E A T 1 H E A T 2
EVENT FORMAT CONCEPT G R A N F O N D O W O R L D V I R T U A L S E R I E S The Gran Fondo World e-Series have 2 categories for Women and Men: Pro and Open category. The best Open category eCyclists willhavethechancetoparticipate in the Pro final event. Closed events will be formed by Invited teams and best ranked Open participants. There will be 3 Closed events where the participants will collect points and the top 5 teams will pass to the big final on site. The pre-finaleventwillbealastchance qualifier event open almost 2 weeks before the Big Final.
EVENT FORMAT CONCEPT G R A N F O N D O W O R L D V I R T U A L S E R I E S This competition format may be replicated to regional/national qualifiers that are part of GFW e-Series. Regional/national events will qualify a determined number of participants depending of the total number participants. The organization will have a jury composedof2representatives of GFWT,oneindependentmember of WESCO and 2 representatives invited by Pro teams. The organization may set up Anti- Doping tests at the Big Final.
GFW E-SERIES WEBSITE G R A N F O N D O W O R L D V I R T U A L S E R I E S Visitors may find all the information concerning tournaments, events, teams and players on our dedicated website for the competition, using the followingreferences:HLTV,rankstats web og CS:GO. The website will host the registration process for Open and Closed events, Discord Community and advertising spaces.
FOUNDERS TEAMS G R A N F O N D O W O R L D V I R T U A L S E R I E S PREMIER E-SERIES: WITH 6 FOUNDERS TEAMS + 4 CLASSIFIEDS FROM OPEN ROUNDS. The Founders members will be W O M A N 1. Movistar eTEAM 2. L39ion L.A. 3. I Ride Like a Girl 4. Trek Segafredo (Pending confirmation) 5. Jumbo Visma (Pending confirmation) 6. Pending M A N 1. Movistar eTEAM 2. L39ion L.A. 3. Kalas eRacing 4. Trek Segafredo (Pending confirmation) 5. Jumbo Visma (Pending confirmation) 6. Team Brasil e-racing
FOUNDERS TEAMS OPEN EVENTS G R A N F O N D O W O R L D V I R T U A L S E R I E S The Gran Fondo World e-Series will have 2 categories in TEAMS competition: Premier eSeries : with 6 Founders teams + 4 classifieds from OPEN rounds Open eSeries: With a on shoot race day , where the winner will warranty the pass to Premier eSeries for next season. InIndividual:therewillbeonlyOpencategory on 2021 - 2022 season but will create a Premier Individual eSereies on next seasons. 12.000 USD Prizing Pool 6.000 USD For Individual Champs 6.000 USD For Team eSeries
COMMON E-SPORTS PRACTICES FIND THE RIGHT E-SPORTS AUDIENCE G R A N F O N D O W O R L D V I R T U A L S E R I E S GRAN FONDO WORLD E-SERIES A. By Game: Multiplayer Online Battle Arena (MOBA), Real Time Strategy, First Person Shooter, Fighting And Sports. B. By Platform: PC, Console, Mobile, Others. C. By Revenue Source: Sponsorship, Advertising, Merchandise & Tickets, Publisher Fees, Media Rights D. By Geography: The global e-sports market is segmented into North America, South America, Asia- Pacific, Eastern Europe, Western Europe, Middle East and Africa. · Amateur Cyclists (lack of time, chance to train and race as races are shorter and no time/weather limitation) · Pro cycling e-teams · Gamers (?) (complicate no changing gaming cat) ·Crosstrainingof PROathletes(Triathletesandrunners, rowers, Motos, F1, etc) can’t practice outside but inside it’s safe) · GYM Chains ? (spinning class) Club divisions Segmentation America, Europe and Asia (ATM)
COMMON E-SPORTS PRACTICES IDENTIFY THE RIGHT CHANNELS G R A N F O N D O W O R L D V I R T U A L S E R I E S GRAN FONDO WORLD E-SERIES Streams from site (redirected from twitch or many other OTTs). BIG Social networks to go to Capsule SN (such as Discord or Telegram) Capsule SN to engage with participants, Mainstream SN to broadcast, inform, fans (not participating such as family or appasionates) and raise awareness Twitch might not be the best option (too gaming, not for +30 years people), even though it’s interesting,contemplateotherOTTsuchasTDP+, DAZN,EurosportPlayer,LaLigaSports,Facebook, Amazon Prime, etc. (More sport implicated and mainstream) Repost on Youtube streaming
COMMON E-SPORTS PRACTICES PARTNER WITH ESPORTS INFLUENCERS G R A N F O N D O W O R L D V I R T U A L S E R I E S GRAN FONDO WORLD E-SERIES · Pro teams boost competitions, Team Queso as example (sev divisions and professionalized teams) · Pro streamers/influencers participation in main events (joint collabs with organizers) · Pro gaming teams: Movistar riders · Define 1 Platform (3 is not clear) · Cycling influencer: Flecha, need more · Lack of streamer/gamer influencer · Pro cycling e-teams (Movistar e-team, Legion LA, Kalas e-team, Canyon e-team, IRLG, Thinch elite, TBD: TJV, TREK
COMMON E-SPORTS PRACTICES LAUNCH AN ESPORTS TEAM HOST TEAM EVENTS G R A N F O N D O W O R L D V I R T U A L S E R I E S GRAN FONDO WORLD E-SERIES · Use big group communities to get enroles. · Cross stars to reach new audiences. i.e. Paul Pogba E-sports COD Organizers are game developers or media rights companies · Big communities such as Peta Zeta, GFWT, etc. Reach audience: Lucho (cross star), Need for more (Eder Sarabia, David Ferrer at spanish level) F Alonso, David Bisbal (international level?), MotoGP riders, F1 riders. · Social rides are key, important and will start creating community.
COMMON E-SPORTS PRACTICES PARTNERS FOR AN EVENT G R A N F O N D O W O R L D V I R T U A L S E R I E S GRAN FONDO WORLD E-SERIES To promote the event. Title sponsors, media rights, platforms for streaming, merchandising rights and sales, tickets sales, etc. Gamers also have a life i.e: Gillete. LONG TERM RELATIONS AND INVESTMENT · Material provider (Zwift, Tacx, Garmin, Nutrition, Clothing, Developers,) · Broadcasters/media rights · Title sponsor · GFWT · Not only sport related brands, helps reach new audience
COMMON E-SPORTS PRACTICES STRONG FOCUS ON CONTENT MARKETING G R A N F O N D O W O R L D V I R T U A L S E R I E S GRAN FONDO WORLD E-SERIES Generate a lot of interesting content in non traditional media, don’t be an intruder (inbound mk) that drives them away, let them be your content generators too. E-cycling magazine + live streaming: Tips, Interviews, Briefings, material reviews, track analysis, performance stats but also content about other competitions.
COMMON E-SPORTS PRACTICES FANS COMMUNITY AND ENGAGEMENT ARE KEY G R A N F O N D O W O R L D V I R T U A L S E R I E S GRAN FONDO WORLD E-SERIES They are a huge family, show implication and respect, not companies for making money. Objective for brands: Become love brands and engage with next generations. · Main goal: create human content, thus a buyable product that can be engaged with - Love brand. This project and format has the ingredients, cycling is “addictive” and there is a boom in the industryandwillcontinueto(especiallye-cycling). Strongs fans bases will be created and there are firm protectors of indoor training · GFWT database is 1 of the different targets. Community already built and good marketing strategies put in place.
INFORMATION OF INTEREST G R A N F O N D O W O R L D V I R T U A L S E R I E S Non-Gaming Content Becomes Even Bigger on Streaming Platforms - While Twitch began withgaming,non-gamingcontent is growing on the platform. In fact, the‘JustChatting’categoryisnow oneofthemostpopular;Facebook recently introduced a “Hanging Out” streaming category, which resembles Twitch’s popular “Just Chatting” content (the most- streamed category on Twitch). gg most common domain gg = goodgame, term used in gaming The format proposed is quite similar (but adapted) to gaming format trends. Well done! “Fans follow their game of choice, maybe two, but largely they are loyal advocates of one particular eSport, so you can’t just lump them all together under one banner. A separate targeting and communications strategy is needed for each game and audience.” Zwift channel in discord Newzoo’s Esports Trends to Watch in 2021 Arena gg ESL ONE E-cycling events Kiss Superleague, WTRL, WRS GO! GO! GO! GO!
Gran Fondo World ® Series e-Cycling

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Gran Fondo World ® Series e-Cycling

  • 2. 01. 02. 03. Organize a world league of virtual Cycling with 5 continents presence. Establish a virtual fan base up to 100 K followers involved into the virtual events. Current community size 64.000 @mailing memberships of Gran Fondo World Tour® Generate content around the league to engage more audience with a eCycling thematic magazine and other contents at social media channels Contennt related with Health Life Style, training and all around virtual cycling for our fan base completly free. PROJECT MILESTONES G R A N F O N D O W O R L D V I R T U A L S E R I E S
  • 3. STAKEHOLDERS FRAMEWORK LEAGUES GAMES TEAMS PLATAFORMS G R A N F O N D O W O R L D V I R T U A L S E R I E S GranFondo.tv
  • 4. FULL CONTENT PRODUCTION G R A N F O N D O W O R L D V I R T U A L S E R I E S SOCIAL RIDES E-CYCLING MAG E-RACING LEAGUE Rides with pro and former pro riders along the most iconicroutes around the world and iconic roads of our GFWT destinations Weekly 20 min magazine with news about community, industry and events. Gran Fondo World® e-Series World Virtual Champs®
  • 5. FOREWARD G R A N F O N D O W O R L D V I R T U A L S E R I E S The pandemic has increased the focus on the significant role that digital transformation is expectedtoplayasacontributor to rescue and recovery. The implicationforsomerightsholders isthattheirpreviousdigitalefforts will no longer be enough to move forwards. Digital transformation does not just have the capacity to reduce costs and help retain current revenues. It can also create new ones and enhance marketing value for sponsors with improved audience reach and engagement, extended marketing 'windows' and better ROI ratings.
  • 6. Current rates of digital innovation will accelerate as industry looks to recover sales and reduce costs. It will be no different for sports. Digital transformation has a fundamental role to play in identifyingnewrevenuechannels, creating process efficiencies and improving user experiences. This may be reached via fan follower recruitment, a smart app, data analysis,distancedcommunications or, most importantly, content monetisation. eSports / eCycling is another digital trend that has increased its presence and value during the pandemic as both a short term solution for live sport and a longer-term monetised content opportunity. FOREWARD G R A N F O N D O W O R L D V I R T U A L S E R I E S
  • 7. EVENT FORMAT CONCEPT G R A N F O N D O W O R L D V I R T U A L S E R I E S TOP 50 TOP 20 TOP 20 TOP 50 · ASIA AND EUROPE · AMERICAS · SERIES 20 MIN HEATS QUALIFYING 1 TEST EVENT 1 TEST EVENT 2 QUALIFYING 2 SEMI FINAL FINAL BIG HEAT 1 HEAT 2 TOP 40 TOP 40 TOP 10 HEAT 1 HEAT 2 1 2 . 0 0 0 U S D P r i z i n g P o o l AN EVENT HOSTED BY GO!
  • 8. EVENT FORMAT CONCEPT G R A N F O N D O W O R L D V I R T U A L S E R I E S Openeventswillbeformedby2shortrounds, thiswillguaranteeapasstotheClosedevents for the top 3 participants and the best team. Closed events will be held over 2 days. The top 5 Teams and participants ranked in the three Closed Events will pass to the Big Final. The last Chance Qualifier event will have the same format of the Closed events and will grant a slot for the Big Final to the winners women/men and winning team. QUALIFYING 1 QUALIFYING 2 TOP 50 TOP 40 H E A T 1 H E A T 2
  • 9. EVENT FORMAT CONCEPT G R A N F O N D O W O R L D V I R T U A L S E R I E S The Gran Fondo World e-Series have 2 categories for Women and Men: Pro and Open category. The best Open category eCyclists willhavethechancetoparticipate in the Pro final event. Closed events will be formed by Invited teams and best ranked Open participants. There will be 3 Closed events where the participants will collect points and the top 5 teams will pass to the big final on site. The pre-finaleventwillbealastchance qualifier event open almost 2 weeks before the Big Final.
  • 10. EVENT FORMAT CONCEPT G R A N F O N D O W O R L D V I R T U A L S E R I E S This competition format may be replicated to regional/national qualifiers that are part of GFW e-Series. Regional/national events will qualify a determined number of participants depending of the total number participants. The organization will have a jury composedof2representatives of GFWT,oneindependentmember of WESCO and 2 representatives invited by Pro teams. The organization may set up Anti- Doping tests at the Big Final.
  • 11. GFW E-SERIES WEBSITE G R A N F O N D O W O R L D V I R T U A L S E R I E S Visitors may find all the information concerning tournaments, events, teams and players on our dedicated website for the competition, using the followingreferences:HLTV,rankstats web og CS:GO. The website will host the registration process for Open and Closed events, Discord Community and advertising spaces.
  • 12. FOUNDERS TEAMS G R A N F O N D O W O R L D V I R T U A L S E R I E S PREMIER E-SERIES: WITH 6 FOUNDERS TEAMS + 4 CLASSIFIEDS FROM OPEN ROUNDS. The Founders members will be W O M A N 1. Movistar eTEAM 2. L39ion L.A. 3. I Ride Like a Girl 4. Trek Segafredo (Pending confirmation) 5. Jumbo Visma (Pending confirmation) 6. Pending M A N 1. Movistar eTEAM 2. L39ion L.A. 3. Kalas eRacing 4. Trek Segafredo (Pending confirmation) 5. Jumbo Visma (Pending confirmation) 6. Team Brasil e-racing
  • 13. FOUNDERS TEAMS OPEN EVENTS G R A N F O N D O W O R L D V I R T U A L S E R I E S The Gran Fondo World e-Series will have 2 categories in TEAMS competition: Premier eSeries : with 6 Founders teams + 4 classifieds from OPEN rounds Open eSeries: With a on shoot race day , where the winner will warranty the pass to Premier eSeries for next season. InIndividual:therewillbeonlyOpencategory on 2021 - 2022 season but will create a Premier Individual eSereies on next seasons. 12.000 USD Prizing Pool 6.000 USD For Individual Champs 6.000 USD For Team eSeries
  • 14. COMMON E-SPORTS PRACTICES FIND THE RIGHT E-SPORTS AUDIENCE G R A N F O N D O W O R L D V I R T U A L S E R I E S GRAN FONDO WORLD E-SERIES A. By Game: Multiplayer Online Battle Arena (MOBA), Real Time Strategy, First Person Shooter, Fighting And Sports. B. By Platform: PC, Console, Mobile, Others. C. By Revenue Source: Sponsorship, Advertising, Merchandise & Tickets, Publisher Fees, Media Rights D. By Geography: The global e-sports market is segmented into North America, South America, Asia- Pacific, Eastern Europe, Western Europe, Middle East and Africa. · Amateur Cyclists (lack of time, chance to train and race as races are shorter and no time/weather limitation) · Pro cycling e-teams · Gamers (?) (complicate no changing gaming cat) ·Crosstrainingof PROathletes(Triathletesandrunners, rowers, Motos, F1, etc) can’t practice outside but inside it’s safe) · GYM Chains ? (spinning class) Club divisions Segmentation America, Europe and Asia (ATM)
  • 15. COMMON E-SPORTS PRACTICES IDENTIFY THE RIGHT CHANNELS G R A N F O N D O W O R L D V I R T U A L S E R I E S GRAN FONDO WORLD E-SERIES Streams from site (redirected from twitch or many other OTTs). BIG Social networks to go to Capsule SN (such as Discord or Telegram) Capsule SN to engage with participants, Mainstream SN to broadcast, inform, fans (not participating such as family or appasionates) and raise awareness Twitch might not be the best option (too gaming, not for +30 years people), even though it’s interesting,contemplateotherOTTsuchasTDP+, DAZN,EurosportPlayer,LaLigaSports,Facebook, Amazon Prime, etc. (More sport implicated and mainstream) Repost on Youtube streaming
  • 16. COMMON E-SPORTS PRACTICES PARTNER WITH ESPORTS INFLUENCERS G R A N F O N D O W O R L D V I R T U A L S E R I E S GRAN FONDO WORLD E-SERIES · Pro teams boost competitions, Team Queso as example (sev divisions and professionalized teams) · Pro streamers/influencers participation in main events (joint collabs with organizers) · Pro gaming teams: Movistar riders · Define 1 Platform (3 is not clear) · Cycling influencer: Flecha, need more · Lack of streamer/gamer influencer · Pro cycling e-teams (Movistar e-team, Legion LA, Kalas e-team, Canyon e-team, IRLG, Thinch elite, TBD: TJV, TREK
  • 17. COMMON E-SPORTS PRACTICES LAUNCH AN ESPORTS TEAM HOST TEAM EVENTS G R A N F O N D O W O R L D V I R T U A L S E R I E S GRAN FONDO WORLD E-SERIES · Use big group communities to get enroles. · Cross stars to reach new audiences. i.e. Paul Pogba E-sports COD Organizers are game developers or media rights companies · Big communities such as Peta Zeta, GFWT, etc. Reach audience: Lucho (cross star), Need for more (Eder Sarabia, David Ferrer at spanish level) F Alonso, David Bisbal (international level?), MotoGP riders, F1 riders. · Social rides are key, important and will start creating community.
  • 18. COMMON E-SPORTS PRACTICES PARTNERS FOR AN EVENT G R A N F O N D O W O R L D V I R T U A L S E R I E S GRAN FONDO WORLD E-SERIES To promote the event. Title sponsors, media rights, platforms for streaming, merchandising rights and sales, tickets sales, etc. Gamers also have a life i.e: Gillete. LONG TERM RELATIONS AND INVESTMENT · Material provider (Zwift, Tacx, Garmin, Nutrition, Clothing, Developers,) · Broadcasters/media rights · Title sponsor · GFWT · Not only sport related brands, helps reach new audience
  • 19. COMMON E-SPORTS PRACTICES STRONG FOCUS ON CONTENT MARKETING G R A N F O N D O W O R L D V I R T U A L S E R I E S GRAN FONDO WORLD E-SERIES Generate a lot of interesting content in non traditional media, don’t be an intruder (inbound mk) that drives them away, let them be your content generators too. E-cycling magazine + live streaming: Tips, Interviews, Briefings, material reviews, track analysis, performance stats but also content about other competitions.
  • 20. COMMON E-SPORTS PRACTICES FANS COMMUNITY AND ENGAGEMENT ARE KEY G R A N F O N D O W O R L D V I R T U A L S E R I E S GRAN FONDO WORLD E-SERIES They are a huge family, show implication and respect, not companies for making money. Objective for brands: Become love brands and engage with next generations. · Main goal: create human content, thus a buyable product that can be engaged with - Love brand. This project and format has the ingredients, cycling is “addictive” and there is a boom in the industryandwillcontinueto(especiallye-cycling). Strongs fans bases will be created and there are firm protectors of indoor training · GFWT database is 1 of the different targets. Community already built and good marketing strategies put in place.
  • 21. INFORMATION OF INTEREST G R A N F O N D O W O R L D V I R T U A L S E R I E S Non-Gaming Content Becomes Even Bigger on Streaming Platforms - While Twitch began withgaming,non-gamingcontent is growing on the platform. In fact, the‘JustChatting’categoryisnow oneofthemostpopular;Facebook recently introduced a “Hanging Out” streaming category, which resembles Twitch’s popular “Just Chatting” content (the most- streamed category on Twitch). gg most common domain gg = goodgame, term used in gaming The format proposed is quite similar (but adapted) to gaming format trends. Well done! “Fans follow their game of choice, maybe two, but largely they are loyal advocates of one particular eSport, so you can’t just lump them all together under one banner. A separate targeting and communications strategy is needed for each game and audience.” Zwift channel in discord Newzoo’s Esports Trends to Watch in 2021 Arena gg ESL ONE E-cycling events Kiss Superleague, WTRL, WRS GO! GO! GO! GO!