Talk to Your Boss & Grandboss about Content Strategy (or anything, really)
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When youre asked by your boss, or your boss boss (your grandboss!) to explain content strategy, what can you say to make the biggest impact? How can you build advocates for content strategy in people whose pay grades eat pay grades like yours for breakfast? This is the situation Amanda Costello found herself in when her great-grandboss asked her to speak to the dean and college leadership about her work as a content strategist. Spoiler alert: nobody was fired. Featuring a directors commentary on content specifically developed for an audience of high-level academic leadership, this session will give you memorable ways of talking about content strategy that will stick with administrators, even as they navigate their myriad of other duties and responsibilities. Gain a better understanding of the world of academic administrators, learn how to build advocacy for good strategy and best practices, and make sure your voice is heard even when youre not in the room.
Talk to Your Boss & Grandboss about Content Strategy (or anything, really)
- 1. about content strategy Amanda Costello College of Education and Human Development University of Minnesota @amandaesque (or anything, really) Boss & Grandboss how to talk to your
- 2. grandboss?
- 4. I Dont Have Your Ph.D. Working with Faculty & the Web
- 6. what would you say you do here?
- 8. A Good Explanation lowers the cost of understanding
- 11. A Good Explanation lowers the cost of understanding
- 14. Lesson Planning 101 1. What do they already know? 2. What do you want them to know by the end? 3. How will you get them there? 4. How will you know they know it?
- 15. 1. What did they already know?
- 16. Who was I dealing with?
- 17. Money
- 18. Enrollment
- 20. employees
- 21. time
- 22. The web? Source: Flickr user vanz https://www.鍖ickr.com/photos/vanz/2043629633/
- 23. them to know? 2. What did i want
- 25. The internet is real
- 26. They have a role
- 27. Were here to help
- 29. 3. How Will I Get Them There?
- 31. I make sure the content on our site is useful for the people who need it. Elevator Speech:
- 32. Know Thyself
- 33. 1. make a plan 2. cumberbatch
- 35. lets check out some slides
- 36. lets check out some slides
- 37. Content Strategy & You time to get excited!
- 38. Lots%of%Problems% ! Were%out%of%money% ! Another%school%got%every% grant%we%applied%for% ! Students%are%too%sleepy!% ! Were%not%meeting%our% having>meetings%quota%as% set%forth%by%the%board%of% regents% ! Theres%a%moth%in%my%o鍖ce% and%it%wont%leave%
- 39. Hi! Im Amanda Lead Content Strategist 6 years with CEHD UMN alum, past participant on JET Programme National conference speaker, content strategy writer/blogger
- 40. Web Strategy Team Jeff Abuzzahab Web Team Lead Susan Andre Design Lead Dan Sagisser Information Architect
- 41. B.A., English Lit Concentration: Shakespeare & Dystopian Fiction
- 42. Content strategy plans for the creation, publication, and governance of useful, usable content. - Kristina Halvorson, Content Strategy for the Web Anything that conveys meaningful information to humans is called content. -Erin Kissane, The Elements of Content Strategy
- 47. Questions # Icons from Flaticon, users SimpleIcon and Freepik (freepik.com) What the web does What people do
- 50. People!
- 51. www.plainlanguage.gov Plain Writing Act of 2010. Law requires federal agencies to use clear Government communication that the public can understand and use. 3 additional executive orders cover the use of plain language in regulations (EO 13563, EO 12866, EO 12988)
- 52. Medicare Fraud Letter Investigators at the contractor will review the facts in your case and decide the most appropriate course of action. The first step taken with most Medicare health care providers is to reeducate them about Medicare regulations and policies. If the practice continues, the contractor may conduct special audits of the providers medical records. Often, the contractor recovers overpayments to health care providers this way. If there is sufficient evidence to show that the provider is consistently violating Medicare policies, the contractor will document the violations and ask the Office of the Inspector General to prosecute the case. This can lead to expulsion from the Medicare program, civil monetary penalties, and imprisonment.
- 53. Medicare Fraud Letter We will take two steps to look at this matter: we will find out if it was an error or fraud, and we will let you know the result.
- 55. z.umn.edu/csmap
- 56. Lets talk about Social media Websites Project pages Content audits User experience Communication plans Content templates Usability tests Taxonomies ! Web branding Plain Language Editorial calendars Voice and tone Information architecture User research Persona generation Use scenarios Web standards ... and so much more!
- 57. What can you do? Bring in your content strategist early in the conversation about new projects, initiatives, or ideas in your area. Think about audience and your users; who is your content for, and who is it not for? Collaborate with us; lets make awesome.
- 58. 4. How do I know they know it?
- 59. What can You do?
- 60. Weekly MeetingsBoss & Grandboss updates
- 61. Get In Front of people Start explaining anything! Image: Sarah Worthy, http://tendenci.com/photos/1242/in/43/
- 64. Lets be in touch amandac@umn.edu @amandaesque Thank you! I can drink lattes forever.