Grange 27 Client Presentation
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Lourdes Smith will open a retail space to sell her artisanal cheese and educate consumers about industrial dairy farming. The team conducted research including interviews and visiting Lourdes' farm to understand her mission and business. They discovered that her goals of promoting craft, community and connections can be achieved through the store environment, branding, and collaborations that introduce consumers to local artisans and producers. The retail experience will sustain Lourdes' business while furthering her mission.
Grange 27 Client Presentation
- 2. Prompt Lourdes Smith will open a retail space to sell her artisanal Fiore Di Nonno cheese in the greater Boston area. Part of her mission is to educate consumers about industrial dairy farming and its impact on local, independent farmers in Massachusetts and New England. How can we integrate the educational components of her mission into a retail experience?
- 3. Challenges The retail space has not yet been identified Combining three stories into one cohesive message Working with the limited resources of a small business
- 4. The Discovery Process We learned through interviews, research and stakeholder analysis. But everything changed when we experienced it for ourselves.
- 5. On Site Discovery 5am Mozzarella making lesson. Tasted the mozzarella fresh out of the brine. Worth waking up for. 10am Farmers Market. We met the customers and other local business owners. They all love Lourdes. 1pm Shy Brothers Farm. Aha moment. Conecting with the community we are advocating for. 4pm Toured the curd facility. Very full of cheese. Commitment to the perfect recipe paid off. 7pm Dinner. 10pm So full and tired we forgot the extra cheese to take back to our classmates. Tasted the chef s interpretation of Lourdes cheese.
- 6. How does it come together?
- 11. Promoting the development of a strong community
- 12. Promoting consistency and a commitment to craft
- 13. Where craft, community and connections come together
- 14. The Grange provides opportunities for individuals and families to develop to their highest potential in order to build stronger communities. - Journal of Proceedings, 2006
- 15. How do we express these core truths?
- 16. Craft 27 Lourdes perfected her recipe on the 27th trial Mozzarella Moons The waxing and waning of the moon takes approximately 27 days. And some say the moon looks like cheese.
- 17. Craft Incorporating your values in the design. Brand Book
- 19. Community Encouraging the many talented people in our networks. Not just for our brand, for the community. Brand Ambassador Book
- 20. Connections Teaming up with talented chefs and local restaurants to introduce Grange 27 to even more foodies. Collaboration Guide
- 21. Now we get to test it out...
- 22. and the values of the Grange
- 23. A high end retail experience
- 25. Craft Artisanal quality and unique taste Label Packaging
- 27. Community Inviting Louis customers into the Grange community
- 29. Sustaining the Grange Craft Community Connections Artisanal quality and unique taste Inviting Louis customers into the Grange Exploring new relationships
- 31. Thank You.