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Grapevine Communication
What is
Grapevine ?
Grapevine is an informal means
of communication that has
the potential to stretch
through an entire office.
Gossip
Rumour
s
Gis
t
unofficia
l
8 Grapevine
Facts
 Grapevine is not about grapes and vines,
its about how people communicate.
 Organizations cannot FIRE grapevine
because they did not HIRE it.
 Grapevines are usually interesting but not
really significant.
 It contains only few people knowing the
information.
 Grapevine helps humanize organizations.
 Grapevine may also be an expression of a
healthy environment.
 Usually, grapevines flow wherever people
get together in groups
 Lastly, management should remember that
the workplace community is maintained not
only by the work itself but also by the
informal human relationships.
The Journey
Plan
 Key communicator 
Kelechi
 End users  Foluso and
Dare
 Dead Enders  Idowu
that just heard and did
not share
 Isolates  Not privy
Kelechi gossips
with Foluso and
Idowu.
While she tells
them; Dare
listens in the
background
He spreads his
newly-found
info afterwards.
Foluso does the
same, spreading
the gist.
The gist goes
viral.
Idowu
pretends not
to have ever
heard the
conversation.
Outcome
s Bonding
 Quarrels or Shaking tables
 Shots fired
 Miscommunication or bad
vibes
 Low productivity
I heard
Grapevines
cannot be
managed.
So what
do we do
now?
Go with the
Flow
Big Idea
Discover: Work out who the
key communicators are
because they hold the power
and influence over other
employees.
Generate: Create information
for the grapevine to make sure
they have needed information
so there is no room for
speculations and one-sided
facts.
Trial-run strategy: In this
method, the organization can:
 validate the DG framework
 bring in a new policy, relay it
through the grapevine and
observe how employees
react to it.
The DGT
Method
Benefits of managed
Grapevine to
Employees
Benefits of managed
Grapevine to the
Organization
 Quick information drop
 Free flow of information
 Improves interpersonal
relationship
 Fast and valuable feedback
 Understand employee
behaviour
 Enhanced teamwork
 Productivity
 Credibility and stability to
achieving organizational
objectives
Grapevine cannot be eliminated but
can be managed to the benefit of the
organization. Daunting and
demanding, it will require creative,
deliberate and proactive efforts.
Grapevine Communication

More Related Content

Grapevine Communication

  • 2. What is Grapevine ? Grapevine is an informal means of communication that has the potential to stretch through an entire office. Gossip Rumour s Gis t unofficia l
  • 3. 8 Grapevine Facts Grapevine is not about grapes and vines, its about how people communicate. Organizations cannot FIRE grapevine because they did not HIRE it. Grapevines are usually interesting but not really significant. It contains only few people knowing the information. Grapevine helps humanize organizations. Grapevine may also be an expression of a healthy environment. Usually, grapevines flow wherever people get together in groups Lastly, management should remember that the workplace community is maintained not only by the work itself but also by the informal human relationships.
  • 4. The Journey Plan Key communicator Kelechi End users Foluso and Dare Dead Enders Idowu that just heard and did not share Isolates Not privy Kelechi gossips with Foluso and Idowu. While she tells them; Dare listens in the background He spreads his newly-found info afterwards. Foluso does the same, spreading the gist. The gist goes viral. Idowu pretends not to have ever heard the conversation.
  • 5. Outcome s Bonding Quarrels or Shaking tables Shots fired Miscommunication or bad vibes Low productivity
  • 7. So what do we do now?
  • 9. Discover: Work out who the key communicators are because they hold the power and influence over other employees. Generate: Create information for the grapevine to make sure they have needed information so there is no room for speculations and one-sided facts. Trial-run strategy: In this method, the organization can: validate the DG framework bring in a new policy, relay it through the grapevine and observe how employees react to it. The DGT Method
  • 10. Benefits of managed Grapevine to Employees Benefits of managed Grapevine to the Organization Quick information drop Free flow of information Improves interpersonal relationship Fast and valuable feedback Understand employee behaviour Enhanced teamwork Productivity Credibility and stability to achieving organizational objectives
  • 11. Grapevine cannot be eliminated but can be managed to the benefit of the organization. Daunting and demanding, it will require creative, deliberate and proactive efforts.