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Graphium Graphics logo - Brand Guidelines

aymen jaouani
aymen jaouani

A Brand Guidelines for Graphium Graphics which is a Graphic Design agency. This was a project for the Tatabi course on Logo Design on Domestika.

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Brand guidelines January 2020 By Aymen Jaouani
Graphium Graphics is a graphic design agency that specializes in high-tech and science related branding and graphics. Section 1 Introduction Our philosophyis to make art useful for science and technology.
Section 2 Origin of the logo Origin of the name: Graphium is a genus of colored butter- 鍖ies. The splendor of butter鍖ies is a reminder of our quest for beautiful designs. The name reminds us of elements from the periodic table which is an allusion to Science in general but also to our scien- ti鍖c approach to design. Graphium Graphics has the advantage of being easily memorable. Origin of the logo: The logo is at the same time a chipset and a box of an imaginary chemical ele- ment from the periodic table.
Section 3 Construction Radius =2 squares 25 squares
Section 4 Versions Main version Reduced form Horizontal version Vertical version
Black version White version
Section 5 Typography Typography name: Gilroy Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789()=?"!.%$ Typography name: Gilroy ExtraBold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789()=?"!.%$ Typography name: Gloucester Extra Condensed Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789()=?"!.%$
Section 6 Colors CMYK C= 100% M= 96.55% Y= 14.51% K= 11.54% RGB R= 41 G= 47 B= 121 Hexadecimal #292F79 PANTONE 2118 C Formula Guide Coated PANTONE 295 U Formula Guide Uncoated
Section 7 Clear space X X 2 X 2 The safe area is an area around the logo that ensures visible clarity. X X 2 X 2 X 2 X 2 X X 2 X 2
Section 8 Minimum size Section 9 Incorrect uses X=1cm 1 2 3 4 5 6 7 8 9
1 2 3 4 5 6 7 8 9 Do not rotate Do not place on busy photo Do not crop Do not squeeze Do not stretch Do not replace Do not outline Do not drop shadow Do not recreate
Section 10 Usage example

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Graphium Graphics logo - Brand Guidelines

  • 2. Graphium Graphics is a graphic design agency that specializes in high-tech and science related branding and graphics. Section 1 Introduction Our philosophyis to make art useful for science and technology.
  • 3. Section 2 Origin of the logo Origin of the name: Graphium is a genus of colored butter- 鍖ies. The splendor of butter鍖ies is a reminder of our quest for beautiful designs. The name reminds us of elements from the periodic table which is an allusion to Science in general but also to our scien- ti鍖c approach to design. Graphium Graphics has the advantage of being easily memorable. Origin of the logo: The logo is at the same time a chipset and a box of an imaginary chemical ele- ment from the periodic table.
  • 4. Section 3 Construction Radius =2 squares 25 squares
  • 5. Section 4 Versions Main version Reduced form Horizontal version Vertical version
  • 7. Section 5 Typography Typography name: Gilroy Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789()=?"!.%$ Typography name: Gilroy ExtraBold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789()=?"!.%$ Typography name: Gloucester Extra Condensed Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789()=?"!.%$
  • 8. Section 6 Colors CMYK C= 100% M= 96.55% Y= 14.51% K= 11.54% RGB R= 41 G= 47 B= 121 Hexadecimal #292F79 PANTONE 2118 C Formula Guide Coated PANTONE 295 U Formula Guide Uncoated
  • 9. Section 7 Clear space X X 2 X 2 The safe area is an area around the logo that ensures visible clarity. X X 2 X 2 X 2 X 2 X X 2 X 2
  • 10. Section 8 Minimum size Section 9 Incorrect uses X=1cm 1 2 3 4 5 6 7 8 9
  • 11. 1 2 3 4 5 6 7 8 9 Do not rotate Do not place on busy photo Do not crop Do not squeeze Do not stretch Do not replace Do not outline Do not drop shadow Do not recreate