Great recruitment propositions
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This document discusses developing inspiring fundraising propositions that can work globally. It outlines three key thoughts for developing propositions locally, nationally, and globally. Examples are provided of propositions that have worked well for different organizations both within and across countries. The document emphasizes that while small regional differences exist, universal human motivations for giving, like making a difference or belonging, are more important. Translating propositions effectively across languages and cultures can help propositions work globally.
Great recruitment propositions
- 1. It’ll never work here: an international perspective on great recruitment propositions Tobin Aldrich, Communications and Fundraising Director, WWF Derek Humphries, Creative Director, DTV Group
- 2. In the next 40 minutes… 1. Three thoughts to help you develop inspiring propositions (locally, nationally, globally). 2. Three timeless examples 3. Great propositions go global.
- 3. Propositions Three simple questions: • What’s the need? • What’s the solution? • How does it include me?
- 4. Nursery Scheme Assistant Supervisor Qualified Playgroup Operative Dedicated Infant Animation and Care Worker
- 5. Nursery Scheme Assistant Supervisor Qualified Playgroup Operative Dedicated Infant Animation and Care Worker Wanted: Vomit Wiper
- 6. Inspiration Information Indulgence
- 7. Heart Head Appeal to: Spirit Guts
- 8. 1. Three thoughts to help you develop inspiring propositions (locally, nationally, globally) 2. Three timeless examples 3. Great propositions go global.
- 12. In the next 40 minutes… 1. Three thoughts to help you develop inspiring propositions (locally, nationally, globally) 2. Three timeless examples 3. Great propositions go global.
- 14. Why do people give? Meet a need: urgency and tangibility Make a difference Start or stop something Give thanks Belong Express values Get something: tangible or intangible Because we inspired them and made giving easy.
- 15. Small regional differences matter less than universal similarities When translated many languages end up being much longer than English (up to 30%) In Hong Kong I might appeal to the power of the collective rather than power of the individual In Holland I can show very graphic imagery. In the US I can’t. Some cultures embrace monthly electronic fund transfer. Some don’t (yet)..
- 16. WWF UK tiger adoption
- 17. WWF Hong Kong tiger adoption
- 18. WWF UK hard tiger reg giving
- 19. WWF Australia hard tiger adoption
- 20. Plan UK child sponsorship
- 21. Plan Australia child sponsorship
- 22. Save UK regular giving
- 23. Save Italy regular giving
- 24. Today, one delighted supporter… …tomorrow, the world.