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Green My Agency
- 1. Green 油My 油Agency 油 Help 油for 油making 油your 油agency 油green 油 from 油the 油inside 油
- 2. Introduc:on 油 ≒ This 油 油is 油intended 油as 油a 油helping 油hand 油in 油dragging 油your 油 marcomms 油agency 油into 油the 油21st 油Century 油 油 ≒ Whether 油you 油are 油an 油Account 油Exec, 油an 油Account 油Director 油 or 油a 油Managing 油Partner, 油these 油steps 油are 油designed 油to 油help 油 you 油get 油buy-足in 油for 油the 油project 油and 油ensure 油its 油longevity 油 油 ≒ As 油an 油industry, 油markeEng 油and 油communicaEons 油su鍖ers 油a 油 poor 油reputaEon 油in 油terms 油of 油sustainability. 油This 油is 油 unhealthy 油for 油its 油future 油in 油aHracEng 油and 油keeping 油talent 油 and 油keeping 油a 油seat 油at 油the 油big 油table 油 油 fourwards.posterous.com 油
- 3. Background 油 ≒ Now, 油aMer 油the 油worst 油of 油the 油GFC, 油the 油environment 油is 油 back 油on 油the 油table 油as 油a 油major 油global 油issue 油 ≒ Environmental 油groups 油are 油making 油some 油big 油stands 油 and 油disgracing 油big 油brands 油that 油dont 油live 油up 油to 油 consumer 油expectaEons 油 ≒ These 油brands 油in 油turn 油will 油look 油to 油their 油suppliers, 油that 油 means 油agencies 油like 油yours 油 油 油 fourwards.posterous.com 油
- 4. Why 油Do 油We 油Need 油to 油Act? 油 ≒ Whether 油you 油believe 油in 油human-足induced 油climate 油 change 油is 油irrelevant. 油Many 油consumers 油DO 油and 油 they 油are 油growing 油in 油number. 油Therefore 油your 油 clients 油will 油have 油to 油react 油 ≒ As 油your 油clients 油review 油their 油eco 油credenEals, 油they 油 will 油review 油and 油audit 油all 油of 油their 油suppliers 油i.e.. 油 Agencies 油(like 油yours), 油manufacturers, 油freight 油 companies 油 油 油 油 fourwards.posterous.com 油
- 5. Some 油De鍖ni:ons 油 fourwards.posterous.com 油
- 6. What 油is 油Sustainability? 油 fourwards.posterous.com 油
- 7. What 油is 油Sustainability? 油 ≒ Put 油simply 油the 油capacity 油to 油endure 油 油 ≒ Everyone 油has 油their 油opinion 油about 油what 油it 油 means 油and 油it 油means 油di鍖erent 油things 油in 油 di鍖erent 油industries 油 油 ≒ Sustainability 油is 油not 油just 油about 油nature, 油its 油 about 油YOU 油too. 油Can 油you 油sustain 油and 油be 油 sustained? 油 油 fourwards.posterous.com 油
- 8. What 油is 油The 油Environment? 油 ≒ Is 油it 油the 油place 油you 油live? 油Is 油it 油the 油place 油you 油 work? 油 ≒ Again, 油everyone 油has 油their 油own 油valid 油view 油 油 ≒ Importantly 油it 油is 油a 油very 油complex 油web 油of 油 interrelated 油systems 油 fourwards.posterous.com 油
- 9. Before 油You 油Start 油 ≒ Remember 油no 油maHer 油what 油you 油do, 油doing 油something, 油 anything, 油is 油beHer 油than 油nothing! 油 ≒ Start 油small 油and 油break 油it 油into 油manageable 油pieces 油 油 ≒ You 油will 油have 油plenty 油of 油opposi:on 油and 油get 油very 油liHle 油 thanks. 油Are 油you 油able 油to 油handle 油this? 油 ≒ Can 油you 油recruit 油helpers? 油I 油enlisted 油covert 油help 油from 油 each 油department 油so 油as 油to 油make 油sure 油I 油had 油someone 油to 油 speak 油for 油the 油project 油when 油I 油wasnt 油around 油 油 fourwards.posterous.com 油
- 10. Remember 油 ≒ When 油trying 油to 油think 油of 油soluEons 油we 油must 油 take 油care 油not 油to 油cause 油problems 油elsewhere 油 with 油our 油soluEons 油 油 ≒ A 油simple 油place 油to 油start 油is 油to 油view 油things 油in 油 terms 油of 油systems: 油Waste 油systems, 油 management 油systems, 油prinEng 油systems 油 fourwards.posterous.com 油
- 11. What 油Can 油We 油Do? 油 I 油think 油a 油good 油start 油is 油to 油look 油at 油this 油challenge 油 from 油3 油di鍖erent 油aspects: 油 油 1. Management 油systems 油 油 2. Employees 油work 油pracEce 油systems 油 3. Employees 油personal/home 油systems 油 fourwards.posterous.com 油
- 12. Recommenda:ons 油 fourwards.posterous.com 油
- 13. Message 油and 油Tone 油 ≒ Make 油sure 油you 油keep 油your 油message 油and 油tone 油 posiEve 油and 油upbeat 油 油 ≒ Speak 油to 油the 油things 油that 油directly 油a鍖ect 油your 油 boss 油and 油colleagues 油 ≒ Target 油colleagues 油who 油are 油sympatheEc 油to 油the 油 cause 油and 油avoid 油anE-足greens 油(they 油will 油come 油 around 油in 油their 油own 油Eme 油hopefully) 油 油
- 14. Buy-足in 油From 油The 油Boss 油 ≒ If 油youre 油not 油in 油management 油at 油your 油agency, 油a 油 good 油approach 油to 油get 油this 油iniEaEve 油past 油the 油boss 油 is 油to 油frame 油it 油in 油terms 油of 油e鍖ciency 油and 油increasing 油 boHom 油line. 油As 油the 油result 油of 油an 油audit, 油many 油 businesses 油discover 油thousands 油of 油dollars 油were 油 being 油wasted! 油 油 ≒ You 油can 油also 油say 油that 油RFTs* 油are 油increasingly 油 measuring 油environmental 油and 油ethical 油procedures 油 of 油potenEal 油suppliers 油 油 *Request 油For 油Tender 油 fourwards.posterous.com 油
- 15. Co-足opera:on 油From 油Colleagues 油 ≒ I 油believe 油its 油good 油to 油involve 油your 油colleagues 油every 油 chance 油you 油get. 油Ask 油for 油their 油opinions 油and 油ideas 油 油 ≒ Wherever 油possible 油share 油ownership 油of 油the 油project. 油 Agencyland 油is 油notorious 油for 油its 油churn. 油Ensure 油the 油life 油 of 油the 油project 油aMer 油youre 油gone 油 油 ≒ If 油youre 油having 油trouble 油gedng 油buy-足in 油from 油colleagues, 油 maybe 油ask 油the 油boss 油to 油divert 油some 油of 油the 油resulEng 油 savings 油into 油a 油bonus 油scheme 油to 油be 油shared 油with 油 colleagues 油 油 fourwards.posterous.com 油
- 16. Co-足opera:on 油From 油Colleagues 油contd 油 ≒ As 油a 油group, 油brainstorm 油some 油ideas 油as 油to 油what 油 everyone 油thinks 油can 油be 油done 油towards 油being 油 more 油sustainable 油as 油a 油business 油 ≒ A 油good 油lens 油to 油apply 油when 油thinking 油of 油what 油to 油 act 油upon 油is 油to 油think 油in 油terms 油of 油the 油triple 油 boHom 油line 油or 油TBL 油 i.e.. 油Good 油for 油the 油environment, 油good 油for 油the 油 company, 油good 油for 油the 油community, 油 油 油 fourwards.posterous.com 油
- 17. 1. 油Management 油Systems 油 ≒ AMer 油sta鍖 油have 油come 油up 油with 油a 油list 油of 油items 油to 油 be 油addressed, 油pass 油this 油on 油to 油management 油 ≒ Once 油agreed 油upon, 油these 油soluEons 油need 油to 油be 油 made 油into 油policies 油by 油management 油for 油all 油sta鍖 油 to 油embrace 油 fourwards.posterous.com 油
- 18. 1. 油Management: 油Waste 油 ≒ eWaste: 油electronic 油goods 油must 油be 油recycled 油 properly 油 油when 油purchasing 油electronic 油goods, 油 enquire 油as 油to 油whether 油price 油includes 油end-足of-足use 油 pick 油up 油and 油recycling 油 油 ≒ What 油can 油be 油re-足used? 油Re-足using 油cuts 油down 油cost 油of 油 buying 油AND 油disposal 油 油 ≒ Recycling 油bin 油for 油plasEc 油and 油glass 油 油can 油you 油 involve 油other 油companies 油on 油your 油鍖oor/in 油 building? 油(Share 油cost) 油 油 fourwards.posterous.com 油
- 19. 1. 油Management: 油Waste 油contd 油 油 ≒ Educate 油sta鍖 油on 油correct 油recycling 油pracEces 油 ≒ Food 油scraps 油from 油kitcheneHe 油into 油worm 油farm 油for 油 balcony 油garden? 油Or 油perhaps 油鍖nd 油a 油local 油worm 油 farmer/composter 油who 油can 油take 油scraps 油 ≒ Buy 油re-足useable 油mugs 油for 油take-足away 油co鍖ees 油for 油all 油 sta鍖 油 油 fourwards.posterous.com 油
- 20. 1. 油Management: 油Suppliers 油 ≒ Environmental 油concerns 油are 油a 油great 油way 油to 油 rede鍖ne 油business 油rela:onships. 油Leverage 油 your 油buying 油power! 油 NegoEate 油with 油suppliers 油and 油contractors 油-足 油especially 油 those 油who 油introduce 油or 油remove 油waste. 油As 油 e鍖ciencies 油are 油achieved 油in 油some 油parts 油of 油the 油 business, 油this 油can 油posiEvely 油impact 油other 油areas 油so 油 you 油may 油be 油able 油to 油renegoEate 油 油 fourwards.posterous.com 油
- 21. 1. 油Management: 油Suppliers 油contd 油 ≒ When 油seeking 油quotes 油for 油premiums 油and 油print, 油ask 油for 油 sustainable 油opEons 油such 油as 油FSC* 油sourced 油paper. 油When 油 sourcing 油premiums 油ask 油to 油see 油the 油companys 油guarantee 油that 油 workers 油are 油well 油treated 油and 油paid 油fairly, 油is 油the 油factory 油a 油 polluter? 油What 油are 油the 油downstream 油e鍖ects 油of 油the 油goods? 油Is 油it 油 toxic? 油 油 油 油 ≒ Is 油your 油printer 油paper 油sustainably 油sourced? 油What 油about 油other 油 supplier 油products? 油 油 ≒ Beer 油fridge 油 油long 油necks 油vs 油stubbies 油vs 油cans? 油Are 油there 油beers 油 and 油wines 油that 油are 油sustainable? 油Can 油we 油renegoEate 油the 油 supplier 油relaEonship? 油 油 *Forestry 油Stewardship 油Council 油 fourwards.posterous.com 油
- 22. 1. 油Management: 油Work 油Environment 油 ≒ Plants: 油1 油X 油15cm 油plant 油per 油9m2 油acts 油as 油a 油su鍖cient 油air 油鍖lter 油 and 油will 油make 油a 油signi鍖cant 油improvement 油to 油air 油quality 油= 油 healthier 油& 油happier 油employees 油 ≒ Outdoor 油space: 油install 油planter 油boxes, 油grow 油herbs 油for 油BBQs 油and 油 Salads 油= 油employees 油stay 油at 油work 油for 油lunch, 油aHract 油clients 油for 油 meeEngs 油 油 油 ≒ Dress 油code: 油Allow 油shorts 油to 油be 油worn 油during 油hoHer 油months 油w 油 client 油meeEngs 油being 油the 油excepEon 油= 油less 油energy 油$ 油on 油cooling 油 ≒ Ligh:ng: 油Can 油we 油install 油intelligent 油lighEng 油sensors? 油 油= 油less 油 energy 油$ 油on 油lighEng 油 油 油 fourwards.posterous.com 油
- 23. 1. 油Management: 油Power 油Usage 油 油 ≒ Leaving 油doors 油open 油to 油outside 油compromises 油aircon 油 e鍖ecEveness 油(aircon 油is 油of 油course 油a 油heavy 油power 油user 油 and 油not 油eco-足friendly) 油 ≒ Do 油you 油need 油all 油lights 油on 油all 油the 油Eme? 油 ≒ InvesEgate 油solar 油energy 油opEons 油 fourwards.posterous.com 油
- 24. 1. 油Management: 油Clients 油 ≒ Set 油a 油new 油policy: 油Present 油clients 油with 油sustainable 油 opEons 油in 油quotes: 油 油make 油sustainability 油their 油 choice 油-足 油or 油not. 油Maybe 油you 油might 油cause 油them 油to 油 consider 油their 油own 油company 油policies? 油 ≒ Do 油your 油sta鍖 油need 油to 油meet 油face-足to-足face 油every 油 WIP? 油Can 油you 油use 油Skype 油or 油Webinars? 油Can 油you 油 work 油with 油the 油IT 油department 油and 油make 油use 油of 油 technology 油and 油lead 油with 油innovaEon. 油Save 油on 油 transport 油and 油Eme 油out 油of 油o鍖ce 油costs 油(and 油CO2!) 油 fourwards.posterous.com 油
- 25. 1. 油Management: 油Audi:ng 油 油 ≒ Conduct 油regular 油audits 油to 油assess 油progress 油 油 ≒ Be 油aware 油there 油are 油di鍖erent 油ways 油of 油measuring 油success. 油 Like 油any 油project, 油de鍖ne 油what 油success 油looks 油like 油beforehand 油 but 油remember 油there 油are 油many 油complex 油relaEonships 油in 油 sustainability 油 油 E.g. 油Are 油you 油using 油a 油certain 油item 油because 油its 油cheaper? 油Are 油 you 油saving 油money 油on 油it 油or 油are 油sta鍖 油needing 油to 油use 油a 油higher 油 quanEty 油of 油the 油lower 油quality 油item? 油 油 If 油yes, 油perhaps 油you 油are 油in 油fact 油paying 油more 油than 油you 油think 油 for 油that 油line 油item 油as 油you 油are 油paying 油more 油in 油other 油ways 油 (such 油as 油delivery 油and 油removal 油costs) 油 fourwards.posterous.com 油
- 26. 2.Employees 油Work 油Prac:ce 油 油 ≒ Clear 油guidelines 油set 油by 油management 油empower 油 sta鍖 油to 油act 油e鍖ciently 油 油 ≒ Remember 油to 油think 油in 油terms 油of 油systems* 油 油 油 油 油 油 油 油 油 油 油 油 fourwards.posterous.com 油
- 27. 2. 油Employees: 油Clients 油 ≒ Can 油you 油think 油of 油any 油eco 油campaign/promo 油ideas 油 to 油pitch 油to 油clients? 油We 油are 油entering 油a 油new 油phase 油 in 油business 油that 油means 油new 油opportuni:es 油 ≒ Can 油you 油involve 油clients 油in 油your 油sustainability 油 iniEaEves? 油Ask 油them 油if 油they 油have 油ideas 油to 油help 油 make 油posiEve 油changes 油 油its 油a 油good 油look 油and 油 deepens 油your 油relaEonship 油with 油them. 油Maybe 油 they 油have 油a 油similar 油thing 油happening 油at 油their 油work 油 they 油may 油want 油you 油to 油help 油them 油with? 油 fourwards.posterous.com 油
- 28. 2. 油Employees: 油Prin:ng 油 PrinEng: 油 油 ≒ Do 油you 油need 油to 油print 油out 油emails? 油 ≒ How 油about 油those 油other 油docs 油that 油you 油print? 油 ≒ The 油WWF 油has 油a 油green 油鍖le 油format 油 油an 油unprintable 油PDF: 油 hHp://www.saveaswwf.com/en/home.html 油 ≒ Can 油you 油print 油double 油sided? 油 ≒ Use 油preview 油to 油make 油sure 油youre 油not 油prinEng 油orphan 油 pages 油(use 油鍖t 油to 油page 油etc 油to 油avoid 油this) 油 油 ≒ Re-足use 油boards 油for 油concepts 油 ≒ Dont 油forget 油to 油check 油the 油recently 油printed 油box! 油 fourwards.posterous.com 油
- 29. 2. 油Employees: 油O鍖 油The 油Clock 油 油 油 ≒ Sustainable 油+ 油Ethical 油Superfunds 油perform 油beHer 油than 油many 油 others. 油Get 油a 油consultant 油to 油come 油in 油and 油present 油to 油the 油team? 油 ≒ Car 油pooling? 油Can 油you 油bike 油to 油work? 油Public 油transport? 油 ≒ Use 油re-足useable 油cups 油for 油local 油caf辿 油discounts 油 ≒ Take 油green 油bags 油down 油to 油supermarket 油for 油shopping 油 ≒ Watch 油how 油much 油packaging 油is 油used 油in 油what 油you 油buy 油 ≒ Why 油not 油have 油a 油compeEEon? 油Plas&c 油bag 油challenge: 油(The 油last 油 person 油to 油accept 油a 油plasEc 油bag 油from 油a 油shop 油wins 油a 油prize.) 油 fourwards.posterous.com 油
- 30. 3. 油Employees 油personal/home 油space 油 ≒ This 油is 油a 油chance 油to 油spread 油learnings 油from 油work 油 油 油 ≒ Once 油workplace 油pracEces 油are 油put 油into 油e鍖ect, 油 why 油not 油replicate 油them 油in 油the 油home 油with 油 family 油and 油friends? 油 油 fourwards.posterous.com 油
- 31. Resources 油 ≒ Green 油o鍖ce 油products 油and 油info: 油 hHp://www.ecoo鍖cesupplies.com.au/ 油 油 ≒ City 油of 油Sydney 油business 油environmental 油resources 油page: 油 hHp://www.cityofsydney.nsw.gov.au/Business/AwardsPrograms/GreeningYourBusiness.asp 油 油 ≒ Environmental 油AccounEng 油SoMware 油network: 油 hHp://www.environmentalaccounEngtools.com/ 油 油 ≒ Research 油review 油of 油use 油of 油living 油indoor 油pot 油plants 油to 油clean 油indoor 油air 油 hHp://greenplantsforgreenbuildings.org/aHachments/contentmanagers/25/PlantsCleanseIndoorAir.pdf 油 油 ≒ A 油useful 油website 油about 油Systems: 油 hHp://www.lindaboothsweeney.net/ 油 油 油 油 油 fourwards.posterous.com 油
- 32. Final 油Word 油 Your 油boss 油may 油suddenly 油get 油right 油on 油board 油and 油want 油to 油 shout 油it 油from 油the 油rooMopsI 油recommend 油being 油a 油quiet 油 achiever 油in 油this 油space. 油There 油has 油been 油much 油greenwashing 油 over 油the 油last 油few 油years 油and 油that 油has 油made 油many 油very 油 cynical. 油 油 油 If 油people 油want 油to 油鍖nd 油out 油how 油green 油your 油agency 油is, 油you 油are 油 equipped 油to 油reply 油immediately 油and 油with 油con鍖dence. 油 油 I 油wish 油you 油all 油the 油best 油and 油greenest! 油 Cheers, 油Steve 油Willis 油 油
- 33. Thats 油it! 油 油 If 油I 油can 油be 油of 油further 油assistance, 油feel 油free 油to 油email 油me: 油 stevenfwillis 油at 油gmail.com 油 油 My 油blog, 油fourwards.posterous.com 油has 油further 油info 油 油 油 and 油 油 Remember 油to 油stay 油posiEve! 油:D 油 油 油 油 fourwards.posterous.com 油
Editor's Notes
- #27: *http://lindaboothsweeney.net/blog/?p=152