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May 24, 2016
Bologna Business School
GREENING BBS
Greening BBS
Greening BBS
Greening BBS
- H E N RY D AV I D T H O R E A U
What's the use of a
fine house if you
haven't got a
tolerable planet to
put it on?
The vision of Greening
BBS is to promote an
active approach to ERS
through simple and
effective actions that
each of us can take in
order to green the
environment.
Ethics promote and honor
the values of honesty,
equality and integrity
Responsibility is evaluating
the consequences of
decisions at every level
Sustainable behaviors
promote conscious use of
goods and services
MISSION
VISION
2 0 1 6 G R E E N I N G B B S S C O P E
Use current resources
Student involvement
More effective transportation
User adoption of app
Empower individuals to make sustainable and effective
actions
A G E N D A
Ethics, Responsibility and
Sustainability at BBS
Sustainability Goals
Working together on ERS
Future goals and expectations
E T H I C S , R E S P O N S I B I L I T Y, A N D S U S TA I N A B I L I T Y AT B B S
V O I C E O F B B S
P O L L R E S U LT S
25 4 14 11
25 - More efficient transportation
4 - Water fountains in the villa
14 - Eating healthier food
11 - Recycling better
S U S TA I N A B L E I N I T I AT I V E S
IMMEDIATE MEDIUM-TERM LONG-TERM
I M M E D I AT E A C T I O N S ?
Problem: Awareness of
GreenApes and Environmental
Sustainability
Email alumni, current students and
new students to download app
BBS partnership with sustainable/
local/organic restaurants
Student promotion of App
through social media
I M M E D I AT E A C T I O N S ?
Website announcement
of sustainable actions
Share benefit of
GreenApes App
Promote walking
D U R I N G T H E H O T S U M M E R
M O N T H S
Problem: No Air
Conditioning
Close the shutters to
keep cool temperature
throughout the school
Lower electricity cost
G R E E N A P E S A P P
Problem: Lack of student
initiatives at BBS
Use GreenApes app for
push notifications
Car Share program
Energy Conservation
Encourage BBS to use
the app as much as
possible
Subscribe to GreenApes
Twitter page for tips on
ERS
Encourage BBS to use
the app as much as
possible
Subscribe to GreenApes
Twitter page for tips on
ERS
V E N D I N G M A C H I N E S
Problem: Waste and
Healthier Options
Replace coffee cups in
machine with cups made
from recycled materials
Offer healthier
alternatives in machine
C O N S E R V I N G PA P E R
Problem: Paper Waste
Eliminate cafeteria slips
and receipts
Eliminate sign-in books
Use recycled paper for
printers
Eco-Friendly Printer ink
G R E E N H O U S E A N D O R G A N I C
F O O D
Problem: Food
Use available space in
garden for organic
greenhouse
Compost
E R S AWA R E N E S S
What do we do with the
leftover food?
Student programs focused
on raising awareness for
sustainable actions
More events at school
related to ERS
Education on ESR
E R S AWA R E N E S S
Utilize Social Media
channels to raise awareness
of issues around the school
Dedicated BBS Twitter
page
Use Facebook page for
students at BBS
S U S TA I N A B I L I T Y G O A L S
Promote the message across multiple channels
Greening BBS
C O M M U N I C AT I O N C H A N N E L S
@greenApesJungle
@BolognaBusinessSchool
@BBSClovers
C O M M U N I C AT I O N C H A N N E L S
@greenApesJungle
Tweets 169
Following 695
Followers 560
Likes 253
W E B S I T E M E T R I C S
greenapes.com
W E B S I T E M E T R I C S
unibo.it
C O N T E N T C R E AT I O N
Audience Relevance
Engaging and Compelling
Storytelling
Triggers a Response/Action
Source: http://www.curata.com/blog/content-marketing-statistics-the-
ultimate-list/
CAMPUS FOR US
BUILDING A MORE SUSTAINABLE CAMPUS OF THE FUTURE
In collaboration with
Ethics, Sustainability and
Resposibility iniatives for a more
sustaibale future
S P R O U T I N G T O G E T H E R
|
IMMEDIATE
|
|
LONG TERM
MEDIUM TERM
COMMUNICATION CHANNELS
IMPLEMENT SUSTAINABILITY GOALS ON
CAMPUS
ADOPTION OF GREENAPES ACROSS
MULTIPLE CHANNELS
2 0 1 7 G R E E N I N G B B S
The vision of Greening BBS is to
promote an active approach to ERS,
through simple and effective actions
that each of us can take in order to
green the environment.
T H A N K Y O U !
Ad

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Ad

Greening BBS

  • 1. May 24, 2016 Bologna Business School GREENING BBS
  • 5. - H E N RY D AV I D T H O R E A U What's the use of a fine house if you haven't got a tolerable planet to put it on?
  • 6. The vision of Greening BBS is to promote an active approach to ERS through simple and effective actions that each of us can take in order to green the environment. Ethics promote and honor the values of honesty, equality and integrity Responsibility is evaluating the consequences of decisions at every level Sustainable behaviors promote conscious use of goods and services MISSION VISION
  • 7. 2 0 1 6 G R E E N I N G B B S S C O P E Use current resources Student involvement More effective transportation User adoption of app Empower individuals to make sustainable and effective actions
  • 8. A G E N D A Ethics, Responsibility and Sustainability at BBS Sustainability Goals Working together on ERS Future goals and expectations
  • 9. E T H I C S , R E S P O N S I B I L I T Y, A N D S U S TA I N A B I L I T Y AT B B S
  • 10. V O I C E O F B B S
  • 11. P O L L R E S U LT S 25 4 14 11 25 - More efficient transportation 4 - Water fountains in the villa 14 - Eating healthier food 11 - Recycling better
  • 12. S U S TA I N A B L E I N I T I AT I V E S IMMEDIATE MEDIUM-TERM LONG-TERM
  • 13. I M M E D I AT E A C T I O N S ? Problem: Awareness of GreenApes and Environmental Sustainability Email alumni, current students and new students to download app BBS partnership with sustainable/ local/organic restaurants Student promotion of App through social media
  • 14. I M M E D I AT E A C T I O N S ? Website announcement of sustainable actions Share benefit of GreenApes App Promote walking
  • 15. D U R I N G T H E H O T S U M M E R M O N T H S Problem: No Air Conditioning Close the shutters to keep cool temperature throughout the school Lower electricity cost
  • 16. G R E E N A P E S A P P Problem: Lack of student initiatives at BBS Use GreenApes app for push notifications Car Share program Energy Conservation
  • 17. Encourage BBS to use the app as much as possible Subscribe to GreenApes Twitter page for tips on ERS
  • 18. Encourage BBS to use the app as much as possible Subscribe to GreenApes Twitter page for tips on ERS
  • 19. V E N D I N G M A C H I N E S Problem: Waste and Healthier Options Replace coffee cups in machine with cups made from recycled materials Offer healthier alternatives in machine
  • 20. C O N S E R V I N G PA P E R Problem: Paper Waste Eliminate cafeteria slips and receipts Eliminate sign-in books Use recycled paper for printers Eco-Friendly Printer ink
  • 21. G R E E N H O U S E A N D O R G A N I C F O O D Problem: Food Use available space in garden for organic greenhouse Compost
  • 22. E R S AWA R E N E S S What do we do with the leftover food? Student programs focused on raising awareness for sustainable actions More events at school related to ERS Education on ESR
  • 23. E R S AWA R E N E S S Utilize Social Media channels to raise awareness of issues around the school Dedicated BBS Twitter page Use Facebook page for students at BBS
  • 24. S U S TA I N A B I L I T Y G O A L S
  • 25. Promote the message across multiple channels
  • 27. C O M M U N I C AT I O N C H A N N E L S @greenApesJungle @BolognaBusinessSchool @BBSClovers
  • 28. C O M M U N I C AT I O N C H A N N E L S @greenApesJungle Tweets 169 Following 695 Followers 560 Likes 253
  • 29. W E B S I T E M E T R I C S greenapes.com
  • 30. W E B S I T E M E T R I C S unibo.it
  • 31. C O N T E N T C R E AT I O N Audience Relevance Engaging and Compelling Storytelling Triggers a Response/Action Source: http://www.curata.com/blog/content-marketing-statistics-the- ultimate-list/ CAMPUS FOR US BUILDING A MORE SUSTAINABLE CAMPUS OF THE FUTURE In collaboration with Ethics, Sustainability and Resposibility iniatives for a more sustaibale future
  • 32. S P R O U T I N G T O G E T H E R
  • 33. | IMMEDIATE | | LONG TERM MEDIUM TERM COMMUNICATION CHANNELS IMPLEMENT SUSTAINABILITY GOALS ON CAMPUS ADOPTION OF GREENAPES ACROSS MULTIPLE CHANNELS
  • 34. 2 0 1 7 G R E E N I N G B B S The vision of Greening BBS is to promote an active approach to ERS, through simple and effective actions that each of us can take in order to green the environment.
  • 35. T H A N K Y O U !