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Green'it Final Presentation — Entrepreneurship Course

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M
Maxandre Jacqueline

Presentation of our entrepreneurial project for the Entrepreneurship course taught by Gunnar Græf at ESCP.

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GREEN‘IT ESCP Europe – Master in Management – Innovation and Entrepreneurship
AGENDA 1 The Product 2 Market Analysis 3 Financial plan 4 Competitor Analysis ESCP Europe – Master in Management – Innovation and Entrepreneurship
AGENDA 1 The Product 2 Market Analysis 3 Financial plan 4 Competitor Analysis ESCP Europe – Master in Management – Innovation and Entrepreneurship
The Market Launch in Paris ESCP Europe – Master in Management – Innovation and Entrepreneurship 4
The Product „old approach“ „new product“ Four aspects to eat sustainable: Environmental aspect Economic aspect Social impact Aspect of human autonomy and health Products Locally grown Seasonal Sustainable production chain Transparent disclosure of product‘s information ESCP Europe – Master in Management – Innovation and Entrepreneurship
The Product  Offer products in different distribution channels  Products come directly from local farmers  Provide detailed information about the product  Constantly check the production chain ESCP Europe – Master in Management – Innovation and Entrepreneurship
The Product Product range EGGS VEGETABLES FRUITS MEAT PRODUCTS CHEESE & DAIRY PRODUCTS ESCP Europe – Master in Management – Innovation and Entrepreneurship WOOD
The Product Disclosed Information General information brochure about suppliers and supply chains: Detailed Information online: Brief Information via App: ESCP Europe – Master in Management – Innovation and Entrepreneurship
The Product Professional online appearance APP HOMEPAGE  App is for free  Homepage and Apps contain health-related adds ESCP Europe – Master in Management – Innovation and Entrepreneurship
The Product Distribution channels B2B B2C Partnership with high-end supermarket chains like MONOPRIX Home Delivery Service  Partnership with canteen-supply companies  Delivery Service to Office buildings → Subscription: → Clients sign up for a subscription, e.g: one basket of fruits & vegetables weekly → Shipping: always on Mondays → All distribution will be on Monday ESCP Europe – Master in Management – Innovation and Entrepreneurship
The Product Marketing Trials at high-end supermarkets  Partnership with Monoprix  Sat & Sun from 12-2 pm and 6-8pm Ads in magazines: Ads in Metro Ads in high-end gyms stations: Social Media: Active participation in the slow food movement:
AGENDA 1 The Product 2 Market Analysis 3 Financial plan 4 Competitor Analysis ESCP Europe – Master in Management – Innovation and Entrepreneurship
Market Analysis Possible customers 94 % Eat fresh food Likely customers Eat fresh food Care about the origin of their food Very likely customers Eat fresh food Care about the origin of their food Would shop online/through an application 34 % ESCP Europe – Master in Management – Innovation and Entrepreneurship 71 %
Market Analysis Are you willing to pay more in case detailed information is disclosed? Possible Customers 48% 52% ESCP Europe – Master in Management – Innovation and Entrepreneurship Yes No Likely Customers Very Likely Customers 73% 27% Yes No 61% 39% Yes No Over 50% of our potential customers are willing to pay more in case detailed information is disclosed.
Market Analysis Do you like your food to be delivered at home? Possible Customers 54% ESCP Europe – Master in Management – Innovation and Entrepreneurship 46% Yes No Likely Customers Very Likely Customers 47% 53% Yes No 75% 25% Yes No Over 45% of our potential customers like to have their food delivered at home.
Market Analysis Gender Survey conducted on 85 people, living in Paris 47% 53% Female Male Occupation 72% 6% 22% Student Intern Job  92% gain less than €3,600 per month  Average amount spent on fresh food per month: €129
AGENDA 1 The Product 3 Financial plan 4 Competitor Analysis ESCP Europe – Master in Management – Innovation and Entrepreneurship 2 Testing
Financial Plan We expect to be profitable in year 3 thanks to a significant increase in the number of customers. ESCP Europe – Master in Management – Innovation and Entrepreneurship
Financial Plan Profit & Loss and Financing Earnings - Basket sales - Advertisement on smartphone and web application Costs - Purchase of goods - Packaging - Transportation (electric cars) - Storage - HR costs - Marketing & Promotion (website, ads…) Financing - Retained earnings - Debt - Partnership with electric car providers - Local subsidies We wish to minimize our HR costs by hiring long-term unemployed people to reintegrate them into society, so that we could benefit from government ESCP Europe – Master in Management – Innovation and Entrepreneurship subsidies.
AGENDA 1 The Product 3 Financial plan 4 Competitor Analysis ESCP Europe – Master in Management – Innovation and Entrepreneurship 2 Testing
Two Kinds of Competitors STARTUPS & FARMS SUPERMARKETS ESCP Europe – Master in Management – Innovation and Entrepreneurship
Startups & Farms + Specific offers (vegan, gluten free…) + Quick delivery (<24h) + Already made menus + Prices not so high for vegetables + Subscription (1 month, 3 months) + Good transparency − Free delivery conditions too high (after 80€) and delivery price very high (14€) before − Obligation to create an account − Some products are particularly expensive − Websites do not look professional sometimes; with some errors − No mobile application ESCP Europe – Master in Management – Innovation and Entrepreneurship
+ Famous and reliable companies (Rungis and Intermarché) + Quite cheap (Intermarché) or expensive but quality guaranteed (Rungis) + HUGE variety of offer + Quick delivery (<24h) and you choose the exact time − Free delivery conditions expensive too (45€) − No mobile application − Obligation to create an account Supermarkets ESCP Europe – Master in Management – Innovation and Entrepreneurship
Our Competitive Advantage + Seasonal products, which are produced locally + Transportation with eco-friendly cars for low prices + Disclosed information about + Product + Farmers + Whole supply chain + Convenient order and payment possibilities + Individual delivery-date + Profit of the subscription offer + Professional online appearance – Website (html 5) and App ESCP Europe – Master in Management – Innovation and Entrepreneurship
AGENDA Questions? ESCP Europe – Master in Management – Innovation and Entrepreneurship
AGENDA THANK YOU FOR YOUR ATTENTION! ESCP Europe – Master in Management – Innovation and Entrepreneurship

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Green'it Final Presentation — Entrepreneurship Course

  • 1. GREEN‘IT ESCP Europe – Master in Management – Innovation and Entrepreneurship
  • 2. AGENDA 1 The Product 2 Market Analysis 3 Financial plan 4 Competitor Analysis ESCP Europe – Master in Management – Innovation and Entrepreneurship
  • 3. AGENDA 1 The Product 2 Market Analysis 3 Financial plan 4 Competitor Analysis ESCP Europe – Master in Management – Innovation and Entrepreneurship
  • 4. The Market Launch in Paris ESCP Europe – Master in Management – Innovation and Entrepreneurship 4
  • 5. The Product „old approach“ „new product“ Four aspects to eat sustainable: Environmental aspect Economic aspect Social impact Aspect of human autonomy and health Products Locally grown Seasonal Sustainable production chain Transparent disclosure of product‘s information ESCP Europe – Master in Management – Innovation and Entrepreneurship
  • 6. The Product  Offer products in different distribution channels  Products come directly from local farmers  Provide detailed information about the product  Constantly check the production chain ESCP Europe – Master in Management – Innovation and Entrepreneurship
  • 7. The Product Product range EGGS VEGETABLES FRUITS MEAT PRODUCTS CHEESE & DAIRY PRODUCTS ESCP Europe – Master in Management – Innovation and Entrepreneurship WOOD
  • 8. The Product Disclosed Information General information brochure about suppliers and supply chains: Detailed Information online: Brief Information via App: ESCP Europe – Master in Management – Innovation and Entrepreneurship
  • 9. The Product Professional online appearance APP HOMEPAGE  App is for free  Homepage and Apps contain health-related adds ESCP Europe – Master in Management – Innovation and Entrepreneurship
  • 10. The Product Distribution channels B2B B2C Partnership with high-end supermarket chains like MONOPRIX Home Delivery Service  Partnership with canteen-supply companies  Delivery Service to Office buildings → Subscription: → Clients sign up for a subscription, e.g: one basket of fruits & vegetables weekly → Shipping: always on Mondays → All distribution will be on Monday ESCP Europe – Master in Management – Innovation and Entrepreneurship
  • 11. The Product Marketing Trials at high-end supermarkets  Partnership with Monoprix  Sat & Sun from 12-2 pm and 6-8pm Ads in magazines: Ads in Metro Ads in high-end gyms stations: Social Media: Active participation in the slow food movement:
  • 12. AGENDA 1 The Product 2 Market Analysis 3 Financial plan 4 Competitor Analysis ESCP Europe – Master in Management – Innovation and Entrepreneurship
  • 13. Market Analysis Possible customers 94 % Eat fresh food Likely customers Eat fresh food Care about the origin of their food Very likely customers Eat fresh food Care about the origin of their food Would shop online/through an application 34 % ESCP Europe – Master in Management – Innovation and Entrepreneurship 71 %
  • 14. Market Analysis Are you willing to pay more in case detailed information is disclosed? Possible Customers 48% 52% ESCP Europe – Master in Management – Innovation and Entrepreneurship Yes No Likely Customers Very Likely Customers 73% 27% Yes No 61% 39% Yes No Over 50% of our potential customers are willing to pay more in case detailed information is disclosed.
  • 15. Market Analysis Do you like your food to be delivered at home? Possible Customers 54% ESCP Europe – Master in Management – Innovation and Entrepreneurship 46% Yes No Likely Customers Very Likely Customers 47% 53% Yes No 75% 25% Yes No Over 45% of our potential customers like to have their food delivered at home.
  • 16. Market Analysis Gender Survey conducted on 85 people, living in Paris 47% 53% Female Male Occupation 72% 6% 22% Student Intern Job  92% gain less than €3,600 per month  Average amount spent on fresh food per month: €129
  • 17. AGENDA 1 The Product 3 Financial plan 4 Competitor Analysis ESCP Europe – Master in Management – Innovation and Entrepreneurship 2 Testing
  • 18. Financial Plan We expect to be profitable in year 3 thanks to a significant increase in the number of customers. ESCP Europe – Master in Management – Innovation and Entrepreneurship
  • 19. Financial Plan Profit & Loss and Financing Earnings - Basket sales - Advertisement on smartphone and web application Costs - Purchase of goods - Packaging - Transportation (electric cars) - Storage - HR costs - Marketing & Promotion (website, ads…) Financing - Retained earnings - Debt - Partnership with electric car providers - Local subsidies We wish to minimize our HR costs by hiring long-term unemployed people to reintegrate them into society, so that we could benefit from government ESCP Europe – Master in Management – Innovation and Entrepreneurship subsidies.
  • 20. AGENDA 1 The Product 3 Financial plan 4 Competitor Analysis ESCP Europe – Master in Management – Innovation and Entrepreneurship 2 Testing
  • 21. Two Kinds of Competitors STARTUPS & FARMS SUPERMARKETS ESCP Europe – Master in Management – Innovation and Entrepreneurship
  • 22. Startups & Farms + Specific offers (vegan, gluten free…) + Quick delivery (<24h) + Already made menus + Prices not so high for vegetables + Subscription (1 month, 3 months) + Good transparency − Free delivery conditions too high (after 80€) and delivery price very high (14€) before − Obligation to create an account − Some products are particularly expensive − Websites do not look professional sometimes; with some errors − No mobile application ESCP Europe – Master in Management – Innovation and Entrepreneurship
  • 23. + Famous and reliable companies (Rungis and Intermarché) + Quite cheap (Intermarché) or expensive but quality guaranteed (Rungis) + HUGE variety of offer + Quick delivery (<24h) and you choose the exact time − Free delivery conditions expensive too (45€) − No mobile application − Obligation to create an account Supermarkets ESCP Europe – Master in Management – Innovation and Entrepreneurship
  • 24. Our Competitive Advantage + Seasonal products, which are produced locally + Transportation with eco-friendly cars for low prices + Disclosed information about + Product + Farmers + Whole supply chain + Convenient order and payment possibilities + Individual delivery-date + Profit of the subscription offer + Professional online appearance – Website (html 5) and App ESCP Europe – Master in Management – Innovation and Entrepreneurship
  • 25. AGENDA Questions? ESCP Europe – Master in Management – Innovation and Entrepreneurship
  • 26. AGENDA THANK YOU FOR YOUR ATTENTION! ESCP Europe – Master in Management – Innovation and Entrepreneurship