際際滷

際際滷Share a Scribd company logo

Greer Interactive

Scott Greer
Scott Greer

This document summarizes the services of Greer Interactive, a digital marketing agency. It discusses their methodology of prioritizing customer empathy and creating valuable content to drive action. Case studies show improved click-through rates, lower costs per click/conversion, and increased leads/visits for clients across industries like healthcare, education and government. Testimonials praise Greer Interactive's ability to thoroughly assess needs and deliver compelling campaigns that meet goals.

1 of 11
Download to read offline
息 2016 Greer Interactive, LLC. All Rights Reserved.
Stop broadcasting. Start impacting. Attention is scarce. The market isnt waiting on you. Money is pouring into digital, but many companies are falling behind with poor content, misguided advertising and broken lead funnels. Empower your business with a di鍖erent approach to digital.
G R E E R I N T E R A C T I V E , L L C Scott Greer is a digital marketing professional with 7+ years experience in media strategy, Facebook Advertising, Google AdWords and design. He has managed more than $1MM in paid media and partnered with businesses from a wide range of industries, including healthcare, hospitality, retail and nonpro鍖t. Always curious and attentive to detail, Scott enjoys working with open-minded clients who are eager to learn, adapt and grow. I help businesses develop digital media strategies that earn trust and drive action.
C L I E N T E X P E R I E N C E
M E T H O D O L O G Y EMPATHY Its easy to prioritize the bottom line over everything else, but the most essential 鍖rst step to any marketing strategy is to identify with your customer. What does she want? How does your product help him? Empathize 鍖rst. Sell later. VALUE ACTION Most people hate advertising. And the majority of consumers believe that companies are dishonest. With this in mind, you have to o鍖er something valuable to the user. This is the only way to begin building an e鍖ective media plan. Brand awareness may not turn into lead generation overnight, but every media campaign needs a clear objective. Once you understand your end goal, you have to make it easy for people to convert. Keep it simple. Keep it focused.
PAID MEDIA PLANNING CREATIVE SERVICES DIGITAL STRATEGY S E R V I C E S BRAND IDENTITY CONTENT STRATEGY GRAPHIC DESIGN TRAINING WORKSHOPS CAMPAIGN STRATEGY FUNNEL DEVELOPMENT PAID SEARCH SOCIAL ADVERTISING SOCIAL RETARGETING
C A S E S T U D Y 1.3% 2.5% 3.8% 5.0% 3,000 6,000 9,000 12,000 SEP O CT N O V D EC JAN FEB M AR INDUSTRY: Government Services SITUATION: A state-operated health website wanted to increase tra鍖c through Google search and display. The goal was to improve the overall click-through rate with more relevant keywords and higher quality tra鍖c. CAMPAIGN RESULTS Display CTR improved by 100% from 0.37% to 0.74% Search CTR improved by 647% from 0.58% to 4.33% 63% Aggregate CPC improved by 63% from $0.30 to $0.11 647% 100% SearchCTR TotalClicks
C A S E S T U D Y SearchCPC SearchCTR INDUSTRY: Higher Education SITUATION: A fully accredited online university wanted to raise national awareness and reach potential students through search and social. The strategy was to entice prospects with a free e-book download of its most popular course. CAMPAIGN RESULTS 9,351 new visitors at an average cost per click of $0.95 339 leads driven with Facebook Lead Ads at $4.79 per conversion 10% Search CTR exceeded 10% by the end of the campaign $4.79 $0.95 3.3% 6.5% 9.8% 13.0% $0.58 $1.15 $1.73 $2.30 1/18 1/25 2/1 2/8 2/15 2/22 2/29 3/7 3/14 3/21 3/28 4/4 4/11
C A S E S T U D Y CostPerConversion ConversionRate INDUSTRY: Healthcare SITUATION: An urgent care client with facilities across the southeast United States needed to revamp its paid search strategy. The primary objective was toincrease call volume while lowering the overall cost per conversion. CAMPAIGN RESULTS Search CTR increased by 654% (1.02% to 7.69%) Conversion rate improved by 67% (17.8% to 29.8%) 42% Cost per conversion improved by 42% ($4.89 to $2.85) 67% 654% 8% 15% 23% 30% $1.25 $2.50 $3.75 $5.00 O CT N O V D EC JAN FEB M AR
Scott is able to thoroughly assess customer needs and deliver compelling campaigns that get noticed and drive goals. Carol Glennon Clariture Health His e鍖orts had incredible resultshelping us take an account that was averaging a 1-2% CTR and increasing that to over 7%. I was skeptical to work with anyone else in digital marketing until Scott came along. He restored my faith. Julie Strickland CentreSource Interactive Agency Melanie Silverman Pacify Health T E S T I M O N I A L S
scott@greeri.com 息 2016 Greer Interactive, LLC. All Rights Reserved.

More Related Content

Greer Interactive

  • 1. 息 2016 Greer Interactive, LLC. All Rights Reserved.
  • 2. Stop broadcasting. Start impacting. Attention is scarce. The market isnt waiting on you. Money is pouring into digital, but many companies are falling behind with poor content, misguided advertising and broken lead funnels. Empower your business with a di鍖erent approach to digital.
  • 3. G R E E R I N T E R A C T I V E , L L C Scott Greer is a digital marketing professional with 7+ years experience in media strategy, Facebook Advertising, Google AdWords and design. He has managed more than $1MM in paid media and partnered with businesses from a wide range of industries, including healthcare, hospitality, retail and nonpro鍖t. Always curious and attentive to detail, Scott enjoys working with open-minded clients who are eager to learn, adapt and grow. I help businesses develop digital media strategies that earn trust and drive action.
  • 4. C L I E N T E X P E R I E N C E
  • 5. M E T H O D O L O G Y EMPATHY Its easy to prioritize the bottom line over everything else, but the most essential 鍖rst step to any marketing strategy is to identify with your customer. What does she want? How does your product help him? Empathize 鍖rst. Sell later. VALUE ACTION Most people hate advertising. And the majority of consumers believe that companies are dishonest. With this in mind, you have to o鍖er something valuable to the user. This is the only way to begin building an e鍖ective media plan. Brand awareness may not turn into lead generation overnight, but every media campaign needs a clear objective. Once you understand your end goal, you have to make it easy for people to convert. Keep it simple. Keep it focused.
  • 6. PAID MEDIA PLANNING CREATIVE SERVICES DIGITAL STRATEGY S E R V I C E S BRAND IDENTITY CONTENT STRATEGY GRAPHIC DESIGN TRAINING WORKSHOPS CAMPAIGN STRATEGY FUNNEL DEVELOPMENT PAID SEARCH SOCIAL ADVERTISING SOCIAL RETARGETING
  • 7. C A S E S T U D Y 1.3% 2.5% 3.8% 5.0% 3,000 6,000 9,000 12,000 SEP O CT N O V D EC JAN FEB M AR INDUSTRY: Government Services SITUATION: A state-operated health website wanted to increase tra鍖c through Google search and display. The goal was to improve the overall click-through rate with more relevant keywords and higher quality tra鍖c. CAMPAIGN RESULTS Display CTR improved by 100% from 0.37% to 0.74% Search CTR improved by 647% from 0.58% to 4.33% 63% Aggregate CPC improved by 63% from $0.30 to $0.11 647% 100% SearchCTR TotalClicks
  • 8. C A S E S T U D Y SearchCPC SearchCTR INDUSTRY: Higher Education SITUATION: A fully accredited online university wanted to raise national awareness and reach potential students through search and social. The strategy was to entice prospects with a free e-book download of its most popular course. CAMPAIGN RESULTS 9,351 new visitors at an average cost per click of $0.95 339 leads driven with Facebook Lead Ads at $4.79 per conversion 10% Search CTR exceeded 10% by the end of the campaign $4.79 $0.95 3.3% 6.5% 9.8% 13.0% $0.58 $1.15 $1.73 $2.30 1/18 1/25 2/1 2/8 2/15 2/22 2/29 3/7 3/14 3/21 3/28 4/4 4/11
  • 9. C A S E S T U D Y CostPerConversion ConversionRate INDUSTRY: Healthcare SITUATION: An urgent care client with facilities across the southeast United States needed to revamp its paid search strategy. The primary objective was toincrease call volume while lowering the overall cost per conversion. CAMPAIGN RESULTS Search CTR increased by 654% (1.02% to 7.69%) Conversion rate improved by 67% (17.8% to 29.8%) 42% Cost per conversion improved by 42% ($4.89 to $2.85) 67% 654% 8% 15% 23% 30% $1.25 $2.50 $3.75 $5.00 O CT N O V D EC JAN FEB M AR
  • 10. Scott is able to thoroughly assess customer needs and deliver compelling campaigns that get noticed and drive goals. Carol Glennon Clariture Health His e鍖orts had incredible resultshelping us take an account that was averaging a 1-2% CTR and increasing that to over 7%. I was skeptical to work with anyone else in digital marketing until Scott came along. He restored my faith. Julie Strickland CentreSource Interactive Agency Melanie Silverman Pacify Health T E S T I M O N I A L S
  • 11. scott@greeri.com 息 2016 Greer Interactive, LLC. All Rights Reserved.
AboutCopyright
息 2025 際際滷