Grooming Insights South Africa
?Download as PPTX, PDF?
0 likes?176 views
Student Village provides grooming insights for marketing to students. Rule 1 suggests focusing on loyalty, bargain bins, and freebies since students lack loyalty but like deals and free things. Rule 2 advises offering combo deals and multi-purpose products since students seek value. Rule 3 states TV advertising is ineffective for students who notice YouTube ads more, like those from Dove and Old Spice. Rule 4 emphasizes convenience when shopping. Rule 5 recommends listening to what students say.
Grooming Insights South Africa
- 2. Rule 1: LBF.
- 3. L, is for Loyalty, of which student have none.
- 4. B, is for Bargain Bins, a lost treasure for students.
- 5. F, is for Freebies, because who doesn’t like free stuff.
- 6. Rule 2: Things in 2’s are better.
- 7. To save money students will take combo deals and buy products that do more than one thing..
- 8. Rule 3: TV is Dead.
- 9. TV Advertising is not reaching Students… But they do notice YouTube adverts. The most memorable: Dove & Old Spice
- 10. Rule 4: Convenience when shopping.
- 12. Rule 5: Listen to what the students have to say.