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groundswellbasscoast.com
Web experience analysis by Mary Schooneveldt
How would you describe your
purpose?
How would you describe your
audience?
Purpose: examples

Website: detailing groups interest
http://wwf.panda.org/about_our_earth/aboutcc/caus
e/?gclid=CP2v0NDS3bkCFQlKpgodrk8AKw
Blog: The Dish http://dish.andrewsullivan.com/
Primary purpose?

Access documents (CMS):
http://www.epa.gov/climatechange/science/
Kids: http://www.epa.gov/climatestudents/
Audience

Who
Email list
Call to action e.g. Sign up to email or Twitter
Google search? e.g. climate change Inverloch
Organisation: Mary's comments
Your purposeYour audience
www.groundswellbasscoast.com takes you directly to blog: good
Home page  parent groundswell? Links to (but not from) other
websites. Expected it to be more like your About page.
Should always be what does this site offer?

About: long scroll to contact info. Usual to have separate
Contact page. Re  organise?
Getting involved: good
Would change some menu headings (Home & About)
TOC  serves no purpose. Maybe Kids? Educators area?
Papers  okay for a filing cabinet but doesnt relate to key words
idea
Navigation to other areas

Search box works
reasonably well but
obvious searches
produce no or
unexpected results e.g.
Inverloch, Broadbent,
Wonthaggi.
Items of interest side
bar  is well, interesting.
Events? Links to
unexpected areas.
Tag issues?
Content sources

Climate change articles/media releases
Experts/commentators to quote
Papers, brochures
Invite contributors, editors, authors
Get ideas from your audience
Trending twitter topics  might need to change
location
Key words

http://googlerankings.com/top
_keyword_research.php
Keywords - taxonomy - hierarchy

The word taxonomy originally meant the science of
classifying things, but it has since become a popular
term for any hierarchical classification or
categorization system.
A controlled vocabulary.
For a small, simple taxonomy, you can create lists of
terms in Excel spreadsheets.
Keywords - taxonomy - example

Source:
http://www.digital-web.com/articles/better_living_through_taxonomies/
See also http://www.emediavitals.com/content/taxonomy-what-media-professionals-need-know
Planning a post

https://managewp.com/checklist-planning-wordpressblog-posts
How will it benefit my audience?
Pick a Keyword
Draft a Headline (No More than 65 Characters)
Research and plan the post
Pick a category
Fill in SEO (search engine optimizer) information
Platform

Wordpress.com is a great choice
Top down or bottom up? Administrator, contributors,
editors, authors
Video cost $60 per year
Web usability

http://www.expertusability.com/website-usabilitychecklist-and-usability-guide/
Guided user experience
Text clarity
Design consistency
Summary/Burning issues/ light bulb
moments?
Ad

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Groundswell

Editor's Notes

  • #15: 1. The website loads within 3 seconds 2. The purpose of the site and the critical actions are clear within 5 seconds 3. The site logo is easy to find and links to the home page 4. It's easy to find the About Us, Contact Us and Home links 5. The internal search function is easy to find and use (if applicable) 6. There is a custom 404 page for broken links 7. Forms and signups only require essential information and provide helpful feedback 8. The title tags, meta descriptions, headers and URLs are clear and descriptive 9. The text on the page is easy to read10. The pages are easy to scan for important information and are free of errors11. The design, layout and organization of the site are professional and consistent 12. The navigation is clear, well organized and does not overwhelm13. The important site content is viewable on a small monitor without scrolling14. Links are obvious and take you to relevant pages15. Animation, video, pop-ups and ads are kept to a bare minimum throughout the site