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Group 128 5024 google+ (1997-2003 ppt version)

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Yvonne Kong
Yvonne Kong

This document contains references and citations for various images, websites, companies, and individuals. It lists sources for stock photos on topics like business people, students, and couples. Websites referenced include Google, Facebook, Twitter, and companies like Saatchi & Saatchi. Universities in Australia and logos for companies like Advertising Age are also cited. The document appears to be collecting references to support a creative project.

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Part 1: Who is Innovita? Part 2: From the Creative Brief Part 3: Creative Concept Part 4: Executions Part 5: Q&A
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(Barraud, n.d.) (Saatchi & Saatchi 2011)
2000 1998-2003 2004, 2006, 2010 2007-2008 2007-2010 (Media Federation 2011) (Shaadi.com 2011) (Seeklogo 2011) (John, B 2011) (Effie Worldwide 2011)
Sunny Vitamin A (Art Director) Yvonne Vitamin D (Digital Media Director) Mandi Vitamin B (Brand Development Director) Crystal Vitamin E (Execution Planner) Blandina Vitamin C (Senior Copywriter)
(bakura 2011)
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(Cowling 2011)
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(Cohen n.d.) (Dazeley n.d.) (Simpson n.d.) (thenakedsnail, n.d.)
(Compessionate Eye Foundation n.d.)
(Lewis n.d.) (Vervitsiotis n.d.) (Beard & Cerf 1993)
Channels: Budget: $XXX,XXX.00
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(Facebook 2011) (Twitter 2011) (Google 2011)
(Walsh, n.d.)
( Stanmore, n.d)
Jeremy, 25-year-old, said `I keep my social network running for my girl. (King, n.d.)
(Yamada 2004)
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Rules: 100-day campaign Complete tasks to accumulate points Top 3 players will receive prizes form Google+
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Mr. Good Guy
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We look forward to working with you! Google +: Be A Good Guy!
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Barraud, M., n.d., Smiling business people sitting in bean bag chairs with stacked hands , Getty Images, accessed 12 October 2011, < http://www.gettyimages.com.au/detail/104821996 >. Bar, J., 2009, Redfern Railway Station, Sydney City and Suburb, weblog post, 14 May, accessed 11 October 2011, < http://sydney-city.blogspot.com/2009/05/redfern-railway-station.html>. Beard, H. and Cerf, C., 1993, The Official Politically Correct Dictionary and Handbook , Villard. Cohen, S., n.d., College student with books studying in library , Getty Images, accessed 11 October 2011, < http://www.gettyimages.com.au/detail/96621399/The-Image-Bank >. Compessionate Eye Foundation n.d., Portrait of smiling business man , Getty Images, accessed 11 October 2011, < http://www.gettyimages.com.au/detail/97533802 >. Cowling, D 2011, `Australian Google+ User Numbers August 2011, SocialMediaNews.com.au, 23 August, accessed 12 October 2011, < http://www.socialmedianews.com.au/australian-google-plus-user-numbers-august-2011/ >. Dazeley, P., n.d., Teenage university student with jobs news paper , Getty Images, accessed 11 October 2011, < http://www.gettyimages.com.au/detail/101952826/Photographers-Choice >. Effie Worldwide 2011, Effie Worldwide Company Page , accessed 9 October, <http://www.effie.org/>. Facebook 2011, Facebook , accessed 12 October 2011, < http://www.facebook.com >. Google 2011, `Google+: real life sharing, rethough for the web, Google.com, accessed 12 October 2011, <https://plus.google.com/up/start/?continue=https://plus.google.com/&type=st&gpcaz=499dca2f>. Bakura 2011, Logo Design Company , Graphic Design Logo , weblog post, accessed 9 October 2011, <http://www.graphicdesignlogo.net/tag/best-logo-design-company/>. Johns, B. 2011, Porsche, off the pedestal, Media Room , accessed 9 October 2011, <http://media-room.c-k.com/tag/adweek/>.
Jtu100, 2008, Tribute to Town Hall Station #1, Sydney Transport Blog, weblog post, 30 October, accessed 11 October 2011, < http://sydneytransportblog.wordpress.com/>. King, W., n.d., portrait of happy, confident young adult student, Getty Images, accessed 12 October 2011, <http://www.gettyimages.com.au/detail/107217376/Riser>. Lewis, J., n.d., Young bussiness male after using chalkboard , Getty Images, accessed 11 October 2011, <http://www.gettyimages.com.au/detail/108645297/Taxi>. Media Federation 2011, Upcoming Awards, accessed 9 October 2011, <http://mediafederation.org.au/MFA%20Awards/Upcoming%20Awards>. NSW Transport Cityrail, n.d., Central, accessed 11 October 2011, < http://www.cityrail.info/about/history/central_station>. Saatchi & Saatchi 2011, `The Lovemarks Company Office, Saatchi & Saatchi , accessed 11 October 2011, < http://www.saatchi.com/global_network/office_locations?agency=72 >. Scott, J., 2011, personal interview on 2 October 2011. Seeklogo 2011, Vector Logo: Advertising Age, Seeklogo.com , accessed 9 October 2011, <http://www.seeklogo.com/advertising-age-logo-3725.html>. Shaadi.com 2011, Most Innovative Companies, Shaadi.com , weblog post, accessed 9 October 2011, <http://blog.shaadi.com/shaadi-com-amongst-the-50-most-innovative-companies/>. Simpson, S., n.d., College students having group discussions , Getty Images, accessed 11 October 2011, <http://www.gettyimages.com.au/detail/200179869-001/Stone>. Stanmore, S., n.d ., Young couple fighting, side view , Getty Images, accessed 12 October 2011, <http://www.gettyimages.com.au/detail/200534031-001/Photographers-Choice-RF>.
thenakedsnail, n.d., working from home , Getty Images, accessed 11 October 2011, <http://www.gettyimages.com.au/detail/105968797/Flickr-Select>. Twitter 2011, Twitter , accessed 12 October 2011, < http://www.twitter.com >. UNSW, 2011, UNSW, accessed 11 October 2011, < http://www.unsw.edu.au/>. UOW, 2011, UOW, accessed 11 October 2011, < http://www.uow.edu.au/index.html>. UTS, 2011, UTS, accessed 11 October 2011, < www.uts.edu.au>. Vervitsiotis, D., n.d., White puzzle piece next to where it fits , Getty Images, accessed 11 October 2011, <http://www.gettyimages.com.au/detail/104480297/Photographers-Choice>. Walsh, K., n.d., Man with curious expression, close-up, highsection, Getty Images, accessed 12 October 2011, < http://www.gettyimages.com.au/detail/200067377-001/Taxi>. Yamada, T., 2004, Mist from spray bottle , Getty Images, accessed 12 October 2011, < http://www.gettyimages.com.au/detail/200407403-001 >.

More Related Content

Group 128 5024 google+ (1997-2003 ppt version)

  • 1. 油
  • 2. Part 1: Who is Innovita? Part 2: From the Creative Brief Part 3: Creative Concept Part 4: Executions Part 5: Q&A
  • 3. 油
  • 4. (Barraud, n.d.) (Saatchi & Saatchi 2011)
  • 5. 2000 1998-2003 2004, 2006, 2010 2007-2008 2007-2010 (Media Federation 2011) (Shaadi.com 2011) (Seeklogo 2011) (John, B 2011) (Effie Worldwide 2011)
  • 6. Sunny Vitamin A (Art Director) Yvonne Vitamin D (Digital Media Director) Mandi Vitamin B (Brand Development Director) Crystal Vitamin E (Execution Planner) Blandina Vitamin C (Senior Copywriter)
  • 8. 油
  • 9. 油
  • 11. 油
  • 12. 油
  • 13. (Cohen n.d.) (Dazeley n.d.) (Simpson n.d.) (thenakedsnail, n.d.)
  • 15. (Lewis n.d.) (Vervitsiotis n.d.) (Beard & Cerf 1993)
  • 16. Channels: Budget: $XXX,XXX.00
  • 17. 油
  • 18. (Facebook 2011) (Twitter 2011) (Google 2011)
  • 21. Jeremy, 25-year-old, said `I keep my social network running for my girl. (King, n.d.)
  • 23. 油
  • 24. Rules: 100-day campaign Complete tasks to accumulate points Top 3 players will receive prizes form Google+
  • 25. 油
  • 26. 油
  • 27. 油
  • 28. 油
  • 29. 油
  • 31. 油
  • 32. 油
  • 33. 油
  • 34. 油
  • 35. 油
  • 36. 油
  • 37. 油
  • 38. 油
  • 39. 油
  • 40. 油
  • 41. 油
  • 42. We look forward to working with you! Google +: Be A Good Guy!
  • 43. 油
  • 44. Barraud, M., n.d., Smiling business people sitting in bean bag chairs with stacked hands , Getty Images, accessed 12 October 2011, < http://www.gettyimages.com.au/detail/104821996 >. Bar, J., 2009, Redfern Railway Station, Sydney City and Suburb, weblog post, 14 May, accessed 11 October 2011, < http://sydney-city.blogspot.com/2009/05/redfern-railway-station.html>. Beard, H. and Cerf, C., 1993, The Official Politically Correct Dictionary and Handbook , Villard. Cohen, S., n.d., College student with books studying in library , Getty Images, accessed 11 October 2011, < http://www.gettyimages.com.au/detail/96621399/The-Image-Bank >. Compessionate Eye Foundation n.d., Portrait of smiling business man , Getty Images, accessed 11 October 2011, < http://www.gettyimages.com.au/detail/97533802 >. Cowling, D 2011, `Australian Google+ User Numbers August 2011, SocialMediaNews.com.au, 23 August, accessed 12 October 2011, < http://www.socialmedianews.com.au/australian-google-plus-user-numbers-august-2011/ >. Dazeley, P., n.d., Teenage university student with jobs news paper , Getty Images, accessed 11 October 2011, < http://www.gettyimages.com.au/detail/101952826/Photographers-Choice >. Effie Worldwide 2011, Effie Worldwide Company Page , accessed 9 October, <http://www.effie.org/>. Facebook 2011, Facebook , accessed 12 October 2011, < http://www.facebook.com >. Google 2011, `Google+: real life sharing, rethough for the web, Google.com, accessed 12 October 2011, <https://plus.google.com/up/start/?continue=https://plus.google.com/&type=st&gpcaz=499dca2f>. Bakura 2011, Logo Design Company , Graphic Design Logo , weblog post, accessed 9 October 2011, <http://www.graphicdesignlogo.net/tag/best-logo-design-company/>. Johns, B. 2011, Porsche, off the pedestal, Media Room , accessed 9 October 2011, <http://media-room.c-k.com/tag/adweek/>.
  • 45. Jtu100, 2008, Tribute to Town Hall Station #1, Sydney Transport Blog, weblog post, 30 October, accessed 11 October 2011, < http://sydneytransportblog.wordpress.com/>. King, W., n.d., portrait of happy, confident young adult student, Getty Images, accessed 12 October 2011, <http://www.gettyimages.com.au/detail/107217376/Riser>. Lewis, J., n.d., Young bussiness male after using chalkboard , Getty Images, accessed 11 October 2011, <http://www.gettyimages.com.au/detail/108645297/Taxi>. Media Federation 2011, Upcoming Awards, accessed 9 October 2011, <http://mediafederation.org.au/MFA%20Awards/Upcoming%20Awards>. NSW Transport Cityrail, n.d., Central, accessed 11 October 2011, < http://www.cityrail.info/about/history/central_station>. Saatchi & Saatchi 2011, `The Lovemarks Company Office, Saatchi & Saatchi , accessed 11 October 2011, < http://www.saatchi.com/global_network/office_locations?agency=72 >. Scott, J., 2011, personal interview on 2 October 2011. Seeklogo 2011, Vector Logo: Advertising Age, Seeklogo.com , accessed 9 October 2011, <http://www.seeklogo.com/advertising-age-logo-3725.html>. Shaadi.com 2011, Most Innovative Companies, Shaadi.com , weblog post, accessed 9 October 2011, <http://blog.shaadi.com/shaadi-com-amongst-the-50-most-innovative-companies/>. Simpson, S., n.d., College students having group discussions , Getty Images, accessed 11 October 2011, <http://www.gettyimages.com.au/detail/200179869-001/Stone>. Stanmore, S., n.d ., Young couple fighting, side view , Getty Images, accessed 12 October 2011, <http://www.gettyimages.com.au/detail/200534031-001/Photographers-Choice-RF>.
  • 46. thenakedsnail, n.d., working from home , Getty Images, accessed 11 October 2011, <http://www.gettyimages.com.au/detail/105968797/Flickr-Select>. Twitter 2011, Twitter , accessed 12 October 2011, < http://www.twitter.com >. UNSW, 2011, UNSW, accessed 11 October 2011, < http://www.unsw.edu.au/>. UOW, 2011, UOW, accessed 11 October 2011, < http://www.uow.edu.au/index.html>. UTS, 2011, UTS, accessed 11 October 2011, < www.uts.edu.au>. Vervitsiotis, D., n.d., White puzzle piece next to where it fits , Getty Images, accessed 11 October 2011, <http://www.gettyimages.com.au/detail/104480297/Photographers-Choice>. Walsh, K., n.d., Man with curious expression, close-up, highsection, Getty Images, accessed 12 October 2011, < http://www.gettyimages.com.au/detail/200067377-001/Taxi>. Yamada, T., 2004, Mist from spray bottle , Getty Images, accessed 12 October 2011, < http://www.gettyimages.com.au/detail/200407403-001 >.

Editor's Notes

  • #5: Founded in 1995 We have a highly innovative environment to stimulate our staff Just like your office, we have pool tables and hang out areas!
  • #10: Brand: Google Product: Google+ Functions
  • #11: Refer to this link: Cowling, D 2011, `Australian Google+ User Numbers August 2011, SocialMediaNews.com.au, 23 August, accessed 12 October 2011, &lt; http://www.socialmedianews.com.au/australian-google-plus-user-numbers-august-2011/ &gt;.
  • #12: Objective and Challenge
  • #13: SMP
  • #17: The budget you gave us is $XXX,XXX.00. Channels: We are glad to hear that you are open to creative inputs, and thats why we will present you with 4 creative channels for you. And my teammate will explain them to you later.
  • #23: Our big idea is `Be A Good Guy&apos;. Google+ as a new social network can serve as image cleaners for guys. It is a time to reset their social network identity. By using different functions on Google+, guys can make their girlfriends/wives happy and become Mr. Good Guy.
  • #25: Motivate them to stay active on Google+
  • #26: homepage
  • #33: Other Hot Spots: Newtown, George Street X 2, Chinatown, Fish Market, Manly Wharf, Bondi, Opera House, Darling Harbour, Westfield, Circular Quay, Hyde Park