Motobikes
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1) The presentation provides an overview of the motorcycle market in India, including its history dating back to 1901 and key players such as Hero, Honda, Bajaj, Yamaha, and TVS. 2) It analyzes the target segments of the motorcycle market in India, which are mainly young adults aged 18-30 and middle-aged adults 30-60, with females being a target for gearless motorcycles. 3) The top players in the Indian motorcycle market are identified based on an ET survey, with Hero Moto Corp having the highest sales in 2011 at 472,055 units and a 24% growth rate.
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油
T.V.S
5%
Honda
5%
0%
Definitely
76%
88%
86%
88%
90%
20%
Maybe
40%
60%
Can't say
80%
100%
No
1. The document analyzes a customer satisfaction survey conducted for Yamaha Motorcycles and its competitors in India, collecting data from 280 respondents through random sampling between June 2-24, 2010.
2. Key findings include that Yamaha performs well among younger, single customers while Hero Honda leads among married customers, and YamahaThorppt (1)
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油
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The document discusses the launch of a new motorcycle brand called Thor Motorcycles in India. Some key points:
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油
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油
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Harley davidson sgm pptPrem Shanth
油
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Harley davidson indiaVikas Gurudu
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- 1. PRESENTATION ON MOTORCYCLE Submitted By- Hussain-Pronita-Rashi- Group No-3 Sadhna
- 2. The History of Motorbikes in India Type-LLC (Limited Liability Company) Founded 1901 Founders-George M. Hendy Carl Oscar Hedstrom
- 4. Marketing Mix Target Segment Age Group- (18 to 30)-Young Generation (30 to 60)-Middle Age Gender- Male Female (Gearless) Positioning Motorcycles become more mainstream products. Better fuel economy gives people yet another reason to buy motorcycles. They are also regarded as cool machines to own and collect.
- 5. Top Players as ET Survey 2011 2 3 1 4 5
- 6. Market Characteristics In Motorbike market Hero and Honda are extremely competitor. Total units of sales in motorbike segment is 605502. The growth rate of motorbike companies is 25%.
- 7. Market Scenario In depth analysis of premium 150cc bikes available for everyone to choose the best Like Bajaj Pulser Hero Honda Hunk Honda CB Dazzler Yamaha FZ series TVS Apache, RTR
- 8. Market Comparison Brand Sales up to 2011 Growth Rate Hero Moto Crop 4,72,055 24% Honda 1,45,819 19% Bajaj 2,86,657 22% Yamaha 23,384 37% TVS 1,73,200 23%
- 9. Success Factors Change of market preferences toward the characteristics of its own products through active marketing strategies. Focus on high margin upper segment to entice new customers. Exploitation of economies of scale through both centralized manufacturing and logistics.
- 10. 4永s
- 11. 4永s
- 12. Conclusion Motorcycling has become popular among baby boomers and generation Y according to the Motorcycle Industry Council. A growing number of women and families are also riding motorbikes. There has also been an increase in older and affluent riders.