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Group 8 (Dior)

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This document summarizes a SWOT analysis of the Miss Dior Cherie perfume. Strengths include its long history and distinctive designs. Weaknesses are its high price and cost. Opportunities include developing at the right time after WWII and benefits from fashion shows. Threats include illegal perfume versions, economic depression, limited consumer groups, and market restrictions. The analysis concludes Dior should take a stability strategy given strengths outweigh weaknesses and threats outweigh opportunities.

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Perfume SWOT Analyze ¨C Miss Dior Cherie ? Group Member : Æó¶þÒÒ 499382227 ê‘âùÈã Lulu Æó¶þÒÒ 499382186 …μÑÐÀ Anna Ó¢ÎĶþ 499110167 …ÇêÀè¯ Chloe Ó¢ÎĶþ 599061028 ÁμÒÐÀ Cindy ·¨ÎĶþ 499120083 ¶Å´T¼Ñ Alice ·¨ÎĶþ 499120485 ÇñÜÆÞ±
Outline ? Introduction of Product and Slogan By Anna & Lulu ? SWOT Analyze -Strength By Alice -Weakness By Vivian -Opportunity By Chloe -Threat By Cindy
Dior's girl is grown up and is now a woman who loves. Miss Dior Cherie EDP ?Released in 2011 ?Created by Francois Demachy
SWOT Analyze Strength Weakness ? Have a long history ? The high price of the Dior¡¯s ? Have distinctive tastes for perfume designs ? The high cost Opportunity Threat ?Developing in the right time ? Illegal version of perfumes ?Benefits-Fashion Show ? Economic depression ?Loyal Costumers ? Limitation of consumer ?Having Target market group ? Restriction of consumer market ? Many competition of perfumes
Strength ? Have a long history ©¤ Since1947 ? Have distinctive tastes for designs ©¤ sensitive, persist ,own professional perfumer ? Loyal Costumers ? Having Target market
Opportunity ? Developing in the right time ©¤WW¢ò ? Benefits-Fashion Show ©¤ sponsors, cooperators¡úcommercial potential ? Loyal Costumers ? Having Target market
Weakness ? The high price of the Dior¡¯s perfume. ? The high cost of hiring a professional personal Perfumer.
Threat ? Illegal version of perfumes ? Economic depression ? Limitation of consumer group ? Restriction of consumer market
Conlusion S>W T>O Dior should take stability strategy
Thanks for your listening Present by Anna Alice Vivian Chloe Cindy PPT by Lulu

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Group 8 (Dior)

  • 1. Perfume SWOT Analyze ¨C Miss Dior Cherie ? Group Member : Æó¶þÒÒ 499382227 ê‘âùÈã Lulu Æó¶þÒÒ 499382186 …μÑÐÀ Anna Ó¢ÎĶþ 499110167 …ÇêÀè¯ Chloe Ó¢ÎĶþ 599061028 ÁμÒÐÀ Cindy ·¨ÎĶþ 499120083 ¶Å´T¼Ñ Alice ·¨ÎĶþ 499120485 ÇñÜÆÞ±
  • 2. Outline ? Introduction of Product and Slogan By Anna & Lulu ? SWOT Analyze -Strength By Alice -Weakness By Vivian -Opportunity By Chloe -Threat By Cindy
  • 3. Dior's girl is grown up and is now a woman who loves. Miss Dior Cherie EDP ?Released in 2011 ?Created by Francois Demachy
  • 4. SWOT Analyze Strength Weakness ? Have a long history ? The high price of the Dior¡¯s ? Have distinctive tastes for perfume designs ? The high cost Opportunity Threat ?Developing in the right time ? Illegal version of perfumes ?Benefits-Fashion Show ? Economic depression ?Loyal Costumers ? Limitation of consumer ?Having Target market group ? Restriction of consumer market ? Many competition of perfumes
  • 5. Strength ? Have a long history ©¤ Since1947 ? Have distinctive tastes for designs ©¤ sensitive, persist ,own professional perfumer ? Loyal Costumers ? Having Target market
  • 6. Opportunity ? Developing in the right time ©¤WW¢ò ? Benefits-Fashion Show ©¤ sponsors, cooperators¡úcommercial potential ? Loyal Costumers ? Having Target market
  • 7. Weakness ? The high price of the Dior¡¯s perfume. ? The high cost of hiring a professional personal Perfumer.
  • 8. Threat ? Illegal version of perfumes ? Economic depression ? Limitation of consumer group ? Restriction of consumer market
  • 9. Conlusion S>W T>O Dior should take stability strategy
  • 10. Thanks for your listening Present by Anna Alice Vivian Chloe Cindy PPT by Lulu