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THE ROLE: Group Board Business Development Director

A LITTLE BIT ABOUT US...

iD is the UK’s leading independent consumer engagement agency, having been at
the forefront of the experiential sector for nearly 20 years. We are growing rapidly
(101% growth in 2011/12) and are developing an aggressive 3 year plan which
includes organic growth and some relevant diversification, as well as an investment
in an exciting thought leadership programme.

Our clients include Britvic, Nestle, Asus, Revlon, VW, Alpro, Philips, Elizabeth Arden,
Delancey and M&S. We are based in Kentish Town and have a team of over 60 full
time staff at our HQ.

Currently our core offering covers two areas – the creation and management of
large-scale experiential campaigns (through ‘iD Experiential’) and the provision of in-
store demonstration teams (through our industry leading specialist in-store division
‘iD In-store’). Both divisions are supported by the UK’s leading provider of brand
ambassadors – iD Staffing.

A major success factor over the past 3 years has been our client retention rates
which currently stand at 100%. During this time we have also won some significant
pieces of new business but The Board feel that with further investment our
improvement in the area of new business could be significant.

We have therefore created this new role which will see the successful candidate take
total responsibility for developing new business from new and existing clients across
iD Experiential and iD In-store.

THE ROLE…
   • Absolute responsibility for the creation and delivery of the business
      development strategy and plan for new and existing clients for both
      Experiential and In-store, and any other Group companies over time
   • Absolute responsibility for all Group companies hitting all agreed client
      development and new business sales targets
   • Ensure all client and prospect data is captured effectively oand used as
      appropriate throughout the organisation
   • Build, manage and maintain a strong pipeline of new business leads and
      provide timely and accurate reporting on activity




                    iD, Highgate Studios, 53-79 Highgate Road, London NW5 1TL
                         Tel: +44 (0)20 7428 1444 Fax: +44 (0)20 7428 1445
                                           www.idinfo.com
•   Qualify all meeting opportunities and ensure all prospect meetings are
      effective
  •   Total responsibility for the quality of agency responses for new business
      proposals, including pitch resourcing
  •   Respond to pitches, tenders, RFPs and other requests for information as
      appropriate
  •   Commercial negotiation of long term contracts with the support of FD and
      MD where appropriate
  •   Management of the marketing team, specifically the Group Brand &
      Marketing Director and his team of 3
  •   Reporting directly to the Board on a monthly basis, and working into the
      Managing Director
  •   Present the external face of the agency at industry events as appropriate
  •   Network and build contacts at a senior level within target brands and
      businesses


YOUR ESSENTIALS…

  •   You are already a leader in a Sales and Marketing role with at least 10 years
      experience within an agency or brand.
  •   You have a good understanding of the experiential industry although you
      might not have worked specifically in this sector.
  •   You will already have total responsibility for the creation and delivery of a
      business development strategy and plan
  •   You have a great track record of heading up pitches and winning significant
      contracts
  •   Commercial elements of business already play a central part of your existing
      role.
  •   You are a high achiever who can demonstrate consistent success and
      someone who has constantly exceeded targets. You are currently a rising star
      in your business.
  •   You have a network of senior level contacts within brands
  •   You have great people skills – a proven manager and networker
  •   You are an external face for your current business
  •   You are known for forging great relationships at a senior level
  •   You are looking for a new challenge which will allow you to monetise your
      skills in the medium term within a more entrepreneurial environment




                  iD, Highgate Studios, 53-79 Highgate Road, London NW5 1TL
                       Tel: +44 (0)20 7428 1444 Fax: +44 (0)20 7428 1445
                                         www.idinfo.com
WHAT ARE WE OFFERING?

   •   Fantastic opportunity for a high achiever looking for a platform to realise
       their financial potential and at the same time be empowered to make some
       decisions – that’s the culture we know works
   •   Huge salary and bonus package
   •   Opportunity to participate in an EMI scheme and have a clear path to
       realising some real capital value
   •   Be part of the renowned iD culture and work with an amazing group of fun,
       talented and energetic people
   •   Be part of an agency that is growing fast and has a clear mid term plan for
       further growth


WHAT NEXT?

We are an Experiential agency so a standard CV won’t cut it! Please contact us, using
the communications channel that best suits you and will really show us who you are
and why you are right for this amazing role.

Contact: Paul Ephremsen, CEO (pe@idinfo.com)

CLOSING DATE: 30th April 2013




                   iD, Highgate Studios, 53-79 Highgate Road, London NW5 1TL
                        Tel: +44 (0)20 7428 1444 Fax: +44 (0)20 7428 1445
                                          www.idinfo.com

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Group business development board director

  • 1. THE ROLE: Group Board Business Development Director A LITTLE BIT ABOUT US... iD is the UK’s leading independent consumer engagement agency, having been at the forefront of the experiential sector for nearly 20 years. We are growing rapidly (101% growth in 2011/12) and are developing an aggressive 3 year plan which includes organic growth and some relevant diversification, as well as an investment in an exciting thought leadership programme. Our clients include Britvic, Nestle, Asus, Revlon, VW, Alpro, Philips, Elizabeth Arden, Delancey and M&S. We are based in Kentish Town and have a team of over 60 full time staff at our HQ. Currently our core offering covers two areas – the creation and management of large-scale experiential campaigns (through ‘iD Experiential’) and the provision of in- store demonstration teams (through our industry leading specialist in-store division ‘iD In-store’). Both divisions are supported by the UK’s leading provider of brand ambassadors – iD Staffing. A major success factor over the past 3 years has been our client retention rates which currently stand at 100%. During this time we have also won some significant pieces of new business but The Board feel that with further investment our improvement in the area of new business could be significant. We have therefore created this new role which will see the successful candidate take total responsibility for developing new business from new and existing clients across iD Experiential and iD In-store. THE ROLE… • Absolute responsibility for the creation and delivery of the business development strategy and plan for new and existing clients for both Experiential and In-store, and any other Group companies over time • Absolute responsibility for all Group companies hitting all agreed client development and new business sales targets • Ensure all client and prospect data is captured effectively oand used as appropriate throughout the organisation • Build, manage and maintain a strong pipeline of new business leads and provide timely and accurate reporting on activity iD, Highgate Studios, 53-79 Highgate Road, London NW5 1TL Tel: +44 (0)20 7428 1444 Fax: +44 (0)20 7428 1445 www.idinfo.com
  • 2. • Qualify all meeting opportunities and ensure all prospect meetings are effective • Total responsibility for the quality of agency responses for new business proposals, including pitch resourcing • Respond to pitches, tenders, RFPs and other requests for information as appropriate • Commercial negotiation of long term contracts with the support of FD and MD where appropriate • Management of the marketing team, specifically the Group Brand & Marketing Director and his team of 3 • Reporting directly to the Board on a monthly basis, and working into the Managing Director • Present the external face of the agency at industry events as appropriate • Network and build contacts at a senior level within target brands and businesses YOUR ESSENTIALS… • You are already a leader in a Sales and Marketing role with at least 10 years experience within an agency or brand. • You have a good understanding of the experiential industry although you might not have worked specifically in this sector. • You will already have total responsibility for the creation and delivery of a business development strategy and plan • You have a great track record of heading up pitches and winning significant contracts • Commercial elements of business already play a central part of your existing role. • You are a high achiever who can demonstrate consistent success and someone who has constantly exceeded targets. You are currently a rising star in your business. • You have a network of senior level contacts within brands • You have great people skills – a proven manager and networker • You are an external face for your current business • You are known for forging great relationships at a senior level • You are looking for a new challenge which will allow you to monetise your skills in the medium term within a more entrepreneurial environment iD, Highgate Studios, 53-79 Highgate Road, London NW5 1TL Tel: +44 (0)20 7428 1444 Fax: +44 (0)20 7428 1445 www.idinfo.com
  • 3. WHAT ARE WE OFFERING? • Fantastic opportunity for a high achiever looking for a platform to realise their financial potential and at the same time be empowered to make some decisions – that’s the culture we know works • Huge salary and bonus package • Opportunity to participate in an EMI scheme and have a clear path to realising some real capital value • Be part of the renowned iD culture and work with an amazing group of fun, talented and energetic people • Be part of an agency that is growing fast and has a clear mid term plan for further growth WHAT NEXT? We are an Experiential agency so a standard CV won’t cut it! Please contact us, using the communications channel that best suits you and will really show us who you are and why you are right for this amazing role. Contact: Paul Ephremsen, CEO (pe@idinfo.com) CLOSING DATE: 30th April 2013 iD, Highgate Studios, 53-79 Highgate Road, London NW5 1TL Tel: +44 (0)20 7428 1444 Fax: +44 (0)20 7428 1445 www.idinfo.com