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Organizational capability refers to an organization's inherent ability to use its strengths to exploit opportunities and overcome weaknesses and threats. It is a potential to perform better through effective use of resources. An organization's capabilities are determined by its tangible and intangible resources as well as its behavior in utilizing resources. Developing a profile of an organization's financial, marketing, operations, management, and personnel capabilities is important for understanding its strategic advantages and competencies which stem from its strengths and weaknesses.
Group discussion
- 1. Importance of organizational capability profile - By- Amol
- 2. ORGANISATIONAL CAPABILITY Organizational capability is the inherent capacity or potential of an organization to use its strengths and overcome its weaknesses in order to exploit opportunities and face threats in its external environment. It is a potential or capacity to perform better Without capabilities, resources are of no value.
- 3. Organizational Capabilities produces Strategic Advantage. Strength & Weaknesses provides Organizational Competencies. Strength & Weaknesses depends upon two factors- Organizational Resources Tangible Resources Intangible Resources Organizational Behaviour It is the ability of usage of available resources, by which an organization can create a position
- 4. Importance of organizational capabilities profile - Financial Capability Profile- Sources of funds Usage of funds Management of funds
- 5. Marketing Capability Profile- (a) Product related (b) Price related (c) Promotion related (d) Integrative & Systematic Operations Capability Factor- (a) Production system (b) Operation & Control system (c) R&D system
- 6. General Management Capability - (a) General Management Systems (b) External Relations (c) Organization climate Personnel Capability Factor - (a) Personnel system (b) Organization & employee characteristics (c) Industrial Relations