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UMass CRC - Group Identity

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Jerad Stahlinski
Jerad Stahlinski

The document discusses the identity of the CRC (Cannabis Reform Coalition) student group at UMass. It addresses that a group's identity is important for public perception. The CRC aims to legalize marijuana through political action and education. It represents the interests of dues-paying undergraduate students on this issue. As a registered student organization, the CRC is governed by university policies and aims to influence drug policy change through non-violent means.

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The CRC Identity Created by: Jerad Stahlinski & Alex Delegas
Public Perception of Group Identity Defining a clear Identity is a critical factor in the success or failure of the group. A group¡¯s identity is it¡¯s a brand, everything affects the perception of the CRC brand. Two Perceptions: Leaders and members Members and the Public
Identity Crisis A group has an identity crisis when the perception of the group by leaders, and the perception of the group by the public diverge. If you want to change or expand your identity because it is a failing idea If this happens it is best to run PR campaign.
What is the CRC? Major Questions ? What is the CRC¡¯s identity ? Who makes up the CRC? ? What interest does the CRC represent? ? What does the CRC do? ? How does the CRC relate to the University?
What is the CRC¡¯s Identity ? The UMass CRC is a RSO dedicated to taxing and regulating the sale of marijuana. We are an ideological student group, only UMass Undergrads can be full fledged members. We are politically active and laid back, we accept new members and tolerate others views. ? We are the democratic representative of our members.
Who makes is in the CRC? Members: Dues paying undergraduate students. Non-Members: Anyone else Officers: Leaders of the group, two have signature responsibility and all have tremendous influence identity of the CRC.
What interest does the CRC represent? Our goal as an RSO is to work independently and in conjunction with other groups to legalize marijuana for adults on all levels government for medicinal, recreational, spiritual, and industrial (hemp) purposes. There are economic, environment, and societal benefits to the legalization of marijuana and the drug war causes more harm than the drugs themselves. Marijuana is far less dangerous than other legal substances and often has positive effects on people¡¯s lives.
What does the CRC do? Due to university policy, we cannot publically promote the use of marijuana but we can support policy change. We use non-violent political action and community organization in an effort to educate students and citizens to influence legislators. We hold fun events after meetings to provide material and solidary benefits to our members. We provide purposive benefits by organizing on the grassroots and by including members in policy decisions. We provide information to members and keep them up to date by sending out minutes. minutes. We also inform our members and build a community by holding regular. We recruit members by targeting them and making a membership appeal. Extravaganja is our annual political rally demonstrate the growing support for marijuana legalization, it is the one event that provides all three benefits.
How does an RSO relate to UMass? UMass is an RSO, we are governed by the SGA and University policy. We are in effect, an extension of UMass and thus we have access to all the University benefits. We have limited liability for our actions. The University will protect us and if need me bear responsibility for more serious actions
Remember Group identity changes and is largely dependent on the officers and members. You can choose to change the group¡¯s identity based on personal judgement. The best groups react to the current state of politics and adjust.

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UMass CRC - Group Identity

  • 1. The CRC Identity Created by: Jerad Stahlinski & Alex Delegas
  • 2. Public Perception of Group Identity Defining a clear Identity is a critical factor in the success or failure of the group. A group¡¯s identity is it¡¯s a brand, everything affects the perception of the CRC brand. Two Perceptions: Leaders and members Members and the Public
  • 3. Identity Crisis A group has an identity crisis when the perception of the group by leaders, and the perception of the group by the public diverge. If you want to change or expand your identity because it is a failing idea If this happens it is best to run PR campaign.
  • 4. What is the CRC? Major Questions ? What is the CRC¡¯s identity ? Who makes up the CRC? ? What interest does the CRC represent? ? What does the CRC do? ? How does the CRC relate to the University?
  • 5. What is the CRC¡¯s Identity ? The UMass CRC is a RSO dedicated to taxing and regulating the sale of marijuana. We are an ideological student group, only UMass Undergrads can be full fledged members. We are politically active and laid back, we accept new members and tolerate others views. ? We are the democratic representative of our members.
  • 6. Who makes is in the CRC? Members: Dues paying undergraduate students. Non-Members: Anyone else Officers: Leaders of the group, two have signature responsibility and all have tremendous influence identity of the CRC.
  • 7. What interest does the CRC represent? Our goal as an RSO is to work independently and in conjunction with other groups to legalize marijuana for adults on all levels government for medicinal, recreational, spiritual, and industrial (hemp) purposes. There are economic, environment, and societal benefits to the legalization of marijuana and the drug war causes more harm than the drugs themselves. Marijuana is far less dangerous than other legal substances and often has positive effects on people¡¯s lives.
  • 8. What does the CRC do? Due to university policy, we cannot publically promote the use of marijuana but we can support policy change. We use non-violent political action and community organization in an effort to educate students and citizens to influence legislators. We hold fun events after meetings to provide material and solidary benefits to our members. We provide purposive benefits by organizing on the grassroots and by including members in policy decisions. We provide information to members and keep them up to date by sending out minutes. minutes. We also inform our members and build a community by holding regular. We recruit members by targeting them and making a membership appeal. Extravaganja is our annual political rally demonstrate the growing support for marijuana legalization, it is the one event that provides all three benefits.
  • 9. How does an RSO relate to UMass? UMass is an RSO, we are governed by the SGA and University policy. We are in effect, an extension of UMass and thus we have access to all the University benefits. We have limited liability for our actions. The University will protect us and if need me bear responsibility for more serious actions
  • 10. Remember Group identity changes and is largely dependent on the officers and members. You can choose to change the group¡¯s identity based on personal judgement. The best groups react to the current state of politics and adjust.

Editor's Notes

  • #3: Things that affect brand meeting style, events, policy positions, minutes, methods of protest and political action, your behaivior are all part of your brand People who view the brand politicians, proffessors, potential donors, companies, parties, other activists groups, advisor, etc
  • #4: This means we aren¡¯t communicating our our identity clearly Advertisements, events, publicatons, social media, all geared with messages of your idenenty
  • #9: Bowl and bowl colloquium events cabin trip extravaganja mario kart tourni craft center fridays smoke signals minutes meetings form coaltions grassroots mobilization
  • #10: Free or discounted access to buildings, contracted vendors, group advisor, office, laminators, computers internet Not to say we cannot be punished by the school. But if a band or vendor tries to sue us, or screw us the University will use its resources us.
  • #11: Framing and priming Legalize vs tax and regulate don¡¯t say recreational all states and town rights using the word stoner