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Zero budget marketing

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Erin Jacob
Erin Jacob

This document provides suggestions for zero-budget social media marketing strategies for startups. It lists ways to do zero-budget marketing like setting up profiles on platforms like Google+, Twitter, YouTube and writing blog posts. It also discusses amplifying marketing efforts through videos and QR codes. The document outlines the effectiveness of word-of-mouth referrals and better utilization of email marketing. Examples provided include a Salvation Army campaign. The document answers why companies spend money on advertising and provides suggestions for startups to improve their zero-budget efforts such as better tracking customers and using visual content.

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Zero-Budget Social Media Marketing (for startups) Prepared by (Group 13):- FT13124 Erin Jacob www.erinjacob.com erin@erinjacob.com FT13361 Rajarajan Sritharan www.rajarajansritharan.com rajarajansritharan@rajarajansritharan.com FT13240 Manvi Yadav www.manviyadav.com manvi@manviyadav.com FT13442 Preeti www.preeti2887.in preeti@preeti2887.in FT13277 Shreya Vats www.shreyavats.info shreyavats@shreyavats.info
Ways of doing Zero budget marketing The key to 'zero budget' is usually spending time over cash. Public Relations and publicity. Eg: Journalists Find other pages where your customers and prospects hang out Setup a Google+ business page to boost the organic placement of your website in Googles search results Set up a Twitter account Public Relations and publicity. Eg: Journalists Connect all of your social media accounts so that you only need to post to one place for all accounts to be updated. Write Blog posts, Guest posts
Ways of doing Zero budget marketing The key to 'zero budget' is usually spending time over cash. Sign up for a Dlvr.it account. It will facilitate one to publish on RSS feeds Create videos and post them to YouTube Having a plan that incorporates online and offline can make a big difference to the success or failure of your guerilla marketing campaign o Amplify your offline graffiti art campaign by videoing the whole thing. o Amplify your everyday activities o Put a QR code in the window of your premises and connect it to a mobile page on your website o Give your exact target market something fun to do online. @betfairpoker do this really well. o Run a QR street campaign
Effectiveness of Zero budget marketing Businesses build their brand and boost their bottom line by word of mouth or referrals. Applying a couple of ideas people can grow their business by 10% Seeking businesses from past customer by word of mouth and referrals. If people are out networking, it could easily increase word-of- mouth referrals by20-25%. By just adding a sentence of forwarding the email to interested people can grow the customer database. Better subject line in the mail. Build networks by going out and talking to people. Drive word-of-mouth referrals from your current customer base.
Effectiveness of Zero budget marketing Systematize, track and optimize your current marketing activities. Go back to existing customers and see if there is anything else you can sell them. Organize contra deals with other businesses. For example, offer a service for promotion in a newsletter. Organize cross-promotions with other businesses whose client base includes customers you want to reach. Make greater use of email. Organize events to reach your audienceit can be more time effective to gather ten people in a room that spend 10 hours in the field visiting them. Make better use of media and PR by making your product more remarkable and worth talking about. Spend wisely on marketing.
Examples of successful Zero budget marketing SalvationArmyDonate.org :- In Portland, Maine the salvation Army got local businesses together to donate space to promote the work of the organisation. The result worked out completely free and tied in nicely with the marketing message the Salvation Army spends more on people inneed and less on unimportant things that could eat into their budgets
Examples of companies that does successful Zero budget marketing (2) 2nd hand Business cards
TWILIGHT!
Why do companies spend money if the can do it for free? Customized Advertising This is possible only if you pay for it. Examples of targeted ads are Fitness ads alone (for fitness freaks), Sports Gears (Sports Enthusiasts) Gadget Ads (Technology Enthusiasts) Advertisements can be based on the following Interests (what you search often, etc.) You Acquaintances Preference (what your friends are interested in Advertisements at the side Advertisements alongside the mainstream Facebook page (not possible for free advertising) Advertising alongside online Games It shows only for companies that pay (on the sides while you play the game) You invite someone else to play/it directly shows up for your contacts (they see the ads as well). They in turn suggest more games and it goes on. For example, Farmville and Investigation games
Why do companies spend money if the can do it for free? More Space and time: The space that a paid ad occupies is more that the free ads (without botheration counts) Time for which its shows (without botheration counts) The most important thing is Impact factor = Space * Time (more for paid ads) Effectiveness of companies: When you have a budget constraint, you tend to make optimal use of resources Thus starts-up use efficiently the free space, while others pay for it Effectiveness of Free Ads: There is tendency to undermine the free ads (as we question their credibility) Also companies tend to feel the same way. Restricted to Interests: Although ads are customized to interests, they can invoke interest as well (where as free ads depend of explicitly expressed interests your own or friends)
Suggestions/Recommendation for the start-up to do it better Aps usage Go Beyond just zero The zero budget marketers can use budget marketing more free aps available for page Microsoft Docs could be used by designs (to make it appealing) companies for their day-to-day Free page manager for mobiles, operations Graph search, Page post targeting Facebook office can be give like coupons Companies dont track Give content, then give Companies dont track the tail of add customers as much they should be First impress the audience by a doing (or as much Facebook allows sample of what you have to offer, them to do). then put an ad at the end
Suggestions/Recommendation for the start-up to do it better Better designs for Facebook page Better usage of Crowd Design not enough for startup due to lack of resources both sourcing, community monetary and personnel (take free based targeting landers Kishore who are comparatively cheap that professional companies and do a far better job). Listen to customer s (or Use visual effects more potential customers) (in fact exploit it before Interact with customers, reply to others ) queries, Support them online, etc. 80% engagement level is more for visual contents like videos and pictures Still there is lots of text found in certain pages of companies.
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Zero budget marketing

  • 1. Zero-Budget Social Media Marketing (for startups) Prepared by (Group 13):- FT13124 Erin Jacob www.erinjacob.com erin@erinjacob.com FT13361 Rajarajan Sritharan www.rajarajansritharan.com rajarajansritharan@rajarajansritharan.com FT13240 Manvi Yadav www.manviyadav.com manvi@manviyadav.com FT13442 Preeti www.preeti2887.in preeti@preeti2887.in FT13277 Shreya Vats www.shreyavats.info shreyavats@shreyavats.info
  • 2. Ways of doing Zero budget marketing The key to 'zero budget' is usually spending time over cash. Public Relations and publicity. Eg: Journalists Find other pages where your customers and prospects hang out Setup a Google+ business page to boost the organic placement of your website in Googles search results Set up a Twitter account Public Relations and publicity. Eg: Journalists Connect all of your social media accounts so that you only need to post to one place for all accounts to be updated. Write Blog posts, Guest posts
  • 3. Ways of doing Zero budget marketing The key to 'zero budget' is usually spending time over cash. Sign up for a Dlvr.it account. It will facilitate one to publish on RSS feeds Create videos and post them to YouTube Having a plan that incorporates online and offline can make a big difference to the success or failure of your guerilla marketing campaign o Amplify your offline graffiti art campaign by videoing the whole thing. o Amplify your everyday activities o Put a QR code in the window of your premises and connect it to a mobile page on your website o Give your exact target market something fun to do online. @betfairpoker do this really well. o Run a QR street campaign
  • 4. Effectiveness of Zero budget marketing Businesses build their brand and boost their bottom line by word of mouth or referrals. Applying a couple of ideas people can grow their business by 10% Seeking businesses from past customer by word of mouth and referrals. If people are out networking, it could easily increase word-of- mouth referrals by20-25%. By just adding a sentence of forwarding the email to interested people can grow the customer database. Better subject line in the mail. Build networks by going out and talking to people. Drive word-of-mouth referrals from your current customer base.
  • 5. Effectiveness of Zero budget marketing Systematize, track and optimize your current marketing activities. Go back to existing customers and see if there is anything else you can sell them. Organize contra deals with other businesses. For example, offer a service for promotion in a newsletter. Organize cross-promotions with other businesses whose client base includes customers you want to reach. Make greater use of email. Organize events to reach your audienceit can be more time effective to gather ten people in a room that spend 10 hours in the field visiting them. Make better use of media and PR by making your product more remarkable and worth talking about. Spend wisely on marketing.
  • 6. Examples of successful Zero budget marketing SalvationArmyDonate.org :- In Portland, Maine the salvation Army got local businesses together to donate space to promote the work of the organisation. The result worked out completely free and tied in nicely with the marketing message the Salvation Army spends more on people inneed and less on unimportant things that could eat into their budgets
  • 7. Examples of companies that does successful Zero budget marketing (2) 2nd hand Business cards
  • 9. Why do companies spend money if the can do it for free? Customized Advertising This is possible only if you pay for it. Examples of targeted ads are Fitness ads alone (for fitness freaks), Sports Gears (Sports Enthusiasts) Gadget Ads (Technology Enthusiasts) Advertisements can be based on the following Interests (what you search often, etc.) You Acquaintances Preference (what your friends are interested in Advertisements at the side Advertisements alongside the mainstream Facebook page (not possible for free advertising) Advertising alongside online Games It shows only for companies that pay (on the sides while you play the game) You invite someone else to play/it directly shows up for your contacts (they see the ads as well). They in turn suggest more games and it goes on. For example, Farmville and Investigation games
  • 10. Why do companies spend money if the can do it for free? More Space and time: The space that a paid ad occupies is more that the free ads (without botheration counts) Time for which its shows (without botheration counts) The most important thing is Impact factor = Space * Time (more for paid ads) Effectiveness of companies: When you have a budget constraint, you tend to make optimal use of resources Thus starts-up use efficiently the free space, while others pay for it Effectiveness of Free Ads: There is tendency to undermine the free ads (as we question their credibility) Also companies tend to feel the same way. Restricted to Interests: Although ads are customized to interests, they can invoke interest as well (where as free ads depend of explicitly expressed interests your own or friends)
  • 11. Suggestions/Recommendation for the start-up to do it better Aps usage Go Beyond just zero The zero budget marketers can use budget marketing more free aps available for page Microsoft Docs could be used by designs (to make it appealing) companies for their day-to-day Free page manager for mobiles, operations Graph search, Page post targeting Facebook office can be give like coupons Companies dont track Give content, then give Companies dont track the tail of add customers as much they should be First impress the audience by a doing (or as much Facebook allows sample of what you have to offer, them to do). then put an ad at the end
  • 12. Suggestions/Recommendation for the start-up to do it better Better designs for Facebook page Better usage of Crowd Design not enough for startup due to lack of resources both sourcing, community monetary and personnel (take free based targeting landers Kishore who are comparatively cheap that professional companies and do a far better job). Listen to customer s (or Use visual effects more potential customers) (in fact exploit it before Interact with customers, reply to others ) queries, Support them online, etc. 80% engagement level is more for visual contents like videos and pictures Still there is lots of text found in certain pages of companies.