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Belo Medical Group saw an opportunity in the cosmetic enhancement market when others saw problems. They created a clinic focused on sophisticated cosmetic procedures to make people feel better about their appearance. Vicky Belo learned techniques like liposuction and used celebrity endorsements to prove beauty was achievable. The group's winning strategies included preserving client privacy, training a customer-centric staff, making products accessible to masses, and marketing Vicky Belo as an expert in the field. They have prepared for gains from medical tourism and established themselves as a household name in the Philippines.

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How Belo Medical Group Changed the gameMegha BehaniAnna GurayLee SandelHazelle VelascoJune 2011
This presentation is part of the mandatory requirements of Prof. Remigio Joseph De Ungrias AGSB marketing management class.The data included in this report are based on publicly available data such as those on internet websites, news, package declarations, public reports.When appropriate, data are masked so as not to create unexpected conflicts.The reports are posted and linked on slideshare, blogs and facebook so that there is easier sharing among students from different marketing classes.Disclaimer
Saw opportunity when others saw problems for change and growthProblem: Mere thought of changing looks and body suggested how people couldnt be satisfied with their own skinOpportunity: Tried enhancing looks to make one feel better about themselvesGame plan!
Filipinos sense belongingness when they feel beautiful feel like a starThey idolize the artistas and dream to become like them somdedayVicky Belo herself felt the need which pushed her to create the big empireConnectedwith emotions
Went in to dermatology and learned about liposuction.Created clinic around Metro Manila and branched out fartherUsed sophisticated techniques for cosmetic procedures and added other procedures.Used celebrity endorses to prove that beauty is achievable because its what the stars do.Winning Strategies
Preserved the aura of mystique around personalities, to protect client information.Trained staff to be customer-centric everyone is a star in our clinics.Made Belo available to the mass with the Belo Essential Line.Have garnered prestigious recognition from Readers Digest Asia as the most trusted consumer-product brand in 2010.Enhanced the winning tactics
The BMG has prepared itself from the possibilities of gaining market through tourism. Vicky Belo has marketed the company well to a point where they made it to a household name. Appearing in the media has helped them with making the name well-known to the mass Vicky Belo who was once the odd ball is now a Star herself, Doctor to the Stars!Thought like an Entrepreneur!
How Belo Medical Group Changed the gameMegha BehaniAnna GurayLee SandelHazelle VelascoJune 2011

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Group2 behani guray_sandel_velasco_belo_group

  • 1. How Belo Medical Group Changed the gameMegha BehaniAnna GurayLee SandelHazelle VelascoJune 2011
  • 2. This presentation is part of the mandatory requirements of Prof. Remigio Joseph De Ungrias AGSB marketing management class.The data included in this report are based on publicly available data such as those on internet websites, news, package declarations, public reports.When appropriate, data are masked so as not to create unexpected conflicts.The reports are posted and linked on slideshare, blogs and facebook so that there is easier sharing among students from different marketing classes.Disclaimer
  • 3. Saw opportunity when others saw problems for change and growthProblem: Mere thought of changing looks and body suggested how people couldnt be satisfied with their own skinOpportunity: Tried enhancing looks to make one feel better about themselvesGame plan!
  • 4. Filipinos sense belongingness when they feel beautiful feel like a starThey idolize the artistas and dream to become like them somdedayVicky Belo herself felt the need which pushed her to create the big empireConnectedwith emotions
  • 5. Went in to dermatology and learned about liposuction.Created clinic around Metro Manila and branched out fartherUsed sophisticated techniques for cosmetic procedures and added other procedures.Used celebrity endorses to prove that beauty is achievable because its what the stars do.Winning Strategies
  • 6. Preserved the aura of mystique around personalities, to protect client information.Trained staff to be customer-centric everyone is a star in our clinics.Made Belo available to the mass with the Belo Essential Line.Have garnered prestigious recognition from Readers Digest Asia as the most trusted consumer-product brand in 2010.Enhanced the winning tactics
  • 7. The BMG has prepared itself from the possibilities of gaining market through tourism. Vicky Belo has marketed the company well to a point where they made it to a household name. Appearing in the media has helped them with making the name well-known to the mass Vicky Belo who was once the odd ball is now a Star herself, Doctor to the Stars!Thought like an Entrepreneur!
  • 8. How Belo Medical Group Changed the gameMegha BehaniAnna GurayLee SandelHazelle VelascoJune 2011