Group2 behani guray_sandel_velasco_belo_group
0 likes226 views
Belo Medical Group saw an opportunity in the cosmetic enhancement market when others saw problems. They created a clinic focused on sophisticated cosmetic procedures to make people feel better about their appearance. Vicky Belo learned techniques like liposuction and used celebrity endorsements to prove beauty was achievable. The group's winning strategies included preserving client privacy, training a customer-centric staff, making products accessible to masses, and marketing Vicky Belo as an expert in the field. They have prepared for gains from medical tourism and established themselves as a household name in the Philippines.
1 of 8
Recommended
Mission Statements-Intro to PR
Mission Statements-Intro to PRJRStrang
油
The document discusses marketing and public relations for nonprofit organizations. It provides tips for developing key messages and slogans related to Valentine's Day to promote a nonprofit agency. It asks students to define marketing and public relations for nonprofits. The document also discusses the differences between advertising and public relations. It provides examples of effective nonprofit mission statements and tips for evaluating mission statements.Dove 'Real Beauty' Campaign.pptx
Dove 'Real Beauty' Campaign.pptxBriannaMatthews7
油
Dove has historically run a "Real Beauty" marketing campaign aimed at boosting women's self-esteem. However, two ads from this campaign failed and were deemed racist. In one ad, a black woman removed her shirt to reveal a white woman. Customers strongly criticized the ad online as being tone deaf. Dove removed the ad and apologized, but the response was unsuccessful. Their main competitors like Olay also focus on beauty and anti-aging but still retouched photos until 2021, lacking Dove's diversity goals. Moving forward, Dove plans to better listen to customers, provide diversity training, and properly showcase diversity in campaigns to truly represent real beauty for all women.7 Ways Your Brand Can Help You Raise Money 
7 Ways Your Brand Can Help You Raise Money Parker LePla
油
The document outlines 7 ways for non-profits to strengthen their brand in order to raise more donations. It discusses defining a clear brand promise, being consistent in messaging over time, standing out from other organizations, and focusing the brand on a specific mission or purpose. Finally, it recommends empowering boards, staff, volunteers, clients, and donors to help tell the organization's story and serve as brand champions to increase donations.Breast Cancer Care
Breast Cancer CareNazish
油
This charitable campaign was founded in 1973 by Betty Westgate to create awareness of breast cancer and support those affected. Their main goals are to educate women about breast cancer through various awareness campaigns and provide treatment, support and information to patients. They rely on donations to continue their work and use several techniques to promote their cause and encourage donations, such as celebrity endorsements, selling wristbands and badges, creating an informative website and distributing leaflets. Their target audience is broad but they aim much of their messaging at women.Breast Cancer Care
Breast Cancer CareNazish
油
This charitable campaign was founded in 1973 by Betty Westgate to create awareness of breast cancer and support those affected. They provide information and care to patients while also asking for donations to improve support services. Their target audience is broad, but they aim to appeal most to women. Through various techniques like celebrity endorsements, selling wristbands and badges, and distributing informational leaflets, the campaign has successfully sent out millions of resources and ranked highly as a top workplace, demonstrating its positive impact.Ad Analysis Essay
Ad Analysis Essayivaniarodriguez4
油
In this essay, I talk about a very popular ad and how they target their audience and grow their revenue. Existing products research
Existing products researchScott Harrand
油
The document discusses four mental health awareness campaigns:
1) The Mental Health Foundation's campaign used strange posters to draw attention to mindfulness as a way to cope with depression.
2) The #MyDefinition campaign at University of New Brunswick featured people defining themselves beyond their mental health issues.
3) Amnesty International's campaign portrayed people confidently to challenge prejudice and discrimination against those with mental illnesses.
4) The NHS's "Stamping Out Stigma" campaign used emotionally expressive portraits and negative words to show the lasting impact of mental health discrimination.Task 2 improved
Task 2 improvedtayler1996
油
This document contains analyses of advertisements from various organizations, including This Is Abuse, Barnardos, and Smoke Free. The This Is Abuse advertisement aims to raise awareness of domestic abuse through rhetorical questions. Barnardos uses an image of a vulnerable child to promote donations to help impoverished children. The Smoke Free ad aims to discourage smoking during pregnancy by using bold text stating the harms of cigarettes to babies.The Rise of Female Influencers in Digital Marketing.pdf
The Rise of Female Influencers in Digital Marketing.pdfCIOWomenMagazine
油
Here are some factors that help Female Influencers in Digital Marketing: 1. The Emergence, 2. Authenticity and Relatability, 3. Diverse Perspectives, 4. Niche Specialization, 5. The Power of Visual Content, etc.Belo 10 Step Marketing Plan
Belo 10 Step Marketing Planbelomg_markma
油
The document is a 10 step marketing plan for Belo Medical Group. It provides an overview of Belo's target market as real or "wanna be" stars who want to look like stars and are willing to pay for beauty procedures. It positions Belo as being more expensive than competitors but offering celebrity endorsements and a wider reach with branches across metro Manila and in California. The plan discusses Belo's competitors, pricing, promotions using various channels, and locations across major cities.Advertise.pptx
Advertise.pptxSarbajitPanda2
油
This document provides an overview of advertising and its role in society. It defines advertising as a public notice or announcement promoting a product, service or event. It then outlines the objectives of advertising such as stimulating demand and increasing profits. The document discusses debates around whether advertising shapes or mirrors social values and issues around stereotyping. It also lists different sources of advertising and the impacts it can have on society, including both advantages like informing consumers and disadvantages such as manipulating audiences.brand scavenging
brand scavengingVishakha Pithwal
油
1) Branding concepts focus on creating an iconic product design that engages consumers emotionally and creates brand loyalty. The product experience becomes a vehicle for the overall brand experience.
2) SPELT (Social, Political, Economic, Legal and Technological) factors influence both individuals and organizations and their needs. The exchange process between their needs drives business growth and profits.
3) Successful brands like Nike and Diesel have created strong brand tribes by developing rituals, practices and identities that their loyal followers embrace. They have transformed their brands into ways of living.Li Consultant Report
Li Consultant ReportNora Li
油
This document summarizes the results of a focus group conducted to gather feedback on Dove's "Real Beauty Sketches" campaign and a proposed new campaign called "I feel beautiful __". The focus group found that while the intentions of "Real Beauty Sketches" were good, it reinforced the portrayal of women as victims and insecure about their appearance. For the new campaign, participants responded very positively to the idea of defining beauty based on women's capabilities and accomplishments rather than their looks. They felt it would provide a more empowering and diverse portrayal of women. The consensus was that advertisements should send positive messages and show women engaged in meaningful activities rather than solely focused on their appearance.Dove Case Analysis
Dove Case AnalysisAmber Moore
油
Dove Case Analysis SWOT analysis identifies Dove's strengths as its worldwide presence and unconventional marketing strategy. Weaknesses include difficulty changing perceptions and focus on functional superiority. Opportunities exist in new target markets and communicating consistently worldwide. Threats include changing target markets and communicating consistently worldwide. Dove introduced beauty products through category extensions and shifted its brand positioning strategy beyond functional benefits through its "Campaign for Real Beauty".2011 Trend Report (general version) - Urbanology by Tami Honesty
2011 Trend Report (general version) - Urbanology by Tami HonestyUrbanology Inc
油
Trend slides are taken from the original presentation given August 2010, some topics and discussions are not present.
The deck was created to stir thought-provoking creativity when developing "near" future marketing strategies.
Tami Honesty is President of Urbanology Inc., a multimedia boutique agency specializing in holistic marketing strategy from global - national - to local activation in high-propensity areas - Strategy to results.
She is available for conferences, corporate gatherings and team rallies. Additionally, available for more concentrated areas of focus upon request.misleading advertisement ppt
misleading advertisement pptHashtagitsDP
油
This document is a project report on misleading advertisements submitted for a master's degree. It includes an introduction on advertising and misleading advertisements. It then analyzes several specific examples of misleading advertisements, including for Fair & Lovely skin lightening cream, Red Bull energy drink, Horlicks nutritional drink, and shampoo products. The report also covers prevalent forms of misleading advertisements and includes a case study and discussion of penalties. The conclusion reiterates that the report examined various misleading advertising practices.Research template
Research templateSophie Husteden
油
The document summarizes four case studies:
1) Save the Children raises awareness of poverty through ads and has helped over 157 million children globally.
2) Media Trust helps people break into media careers through training programs and has engaged over 600 industry volunteers.
3) The 1979 UK "Labour isn't working" poster criticized high unemployment under Labour and is believed to have contributed to the Conservatives winning the election that year.
4) An unnamed campaign used images of sick children to elicit sympathy and donations for charity.A Recipe for Virality
A Recipe for ViralityCult LDN
油
Combining the topic of virality with the theme of Wellness, we take a look at how virality cannot be achieved simply with the press of a button or high ad spend, but with a dedicated social media strategy to encourage reach and engagement.Social Media Marketing - Dove
Social Media Marketing - DoveMaia Hass
油
This document provides recommendations for Dove's social media marketing campaign. It begins with an overview of Dove as a brand, noting their mission is to help women have a positive relationship with their appearance. The target audience is typically women ages 20-50. It then analyzes Dove's strengths like their large social media following, diversity, and innovative campaigns. However, it notes weaknesses like lacking recent market research and technological developments. Opportunities exist in e-commerce, social media growth, and being more interactive online. Competitors innovating with technology pose a threat. The document concludes with proposing a social media campaign to further Dove's brand goals.Case Study - Dove's Campaign for Real Beauty
Case Study - Dove's Campaign for Real BeautyAmanda Page
油
Dove's Campaign for Real Beauty began in 2004 with the goal of increasing women's self-esteem and changing unrealistic beauty standards. The campaign utilized statistics showing that most women do not consider themselves beautiful. Dove focused on celebrating different body types rather than unattainable standards. This approach increased sales while making women feel more confident. Dove used various advertising channels and generated over 160 million views for one video. While some criticize conflicting messages with other brands owned by Unilever, the campaign overall sparked important discussions about female empowerment.Deceptive advertising: Athletes and Women in Sport
Deceptive advertising: Athletes and Women in SportScott Leman, PhD
油
The document discusses issues with the portrayal and marketing of female athletes. It notes that advertising focusing on female athletes often emphasizes their sexuality and physical attractiveness over their athletic skills. This leads young athletes to believe looks are more important than sports ability. Additionally, camera angles during events sometimes inappropriately sexualize female athletes. Overall, the document suggests commercial interests prioritize using sex to sell over celebrating athletic achievement when marketing women's sports.Behaviour: the heart of a brand
Behaviour: the heart of a brandFourtold
油
5 steps to embedding new behaviours.
Many of the recent headline PR fails were caused by a lack of alignment between the behaviour of a company and public expectations. To avoid these headlines it's important to understand exactly what's happening in your organisational culture, and evaluate how this may be at odds with public expectations.Fair & Lovely Marketing Plan
Fair & Lovely Marketing PlanAhsan Habib
油
After studying the theoretical concepts of a topic, understanding its practical implications and applications is the next step in the learning process. This Project of Marketing Management Part is last. For this report, I tried to find out about the Marketing Strategy of marketing of the reputed brand of the world, namely Fair & Lovely.Digital Digest-1
Digital Digest-1Lovepreetkaur447825
油
The Dove Real Beauty campaign was launched in 2004 by Unilever to build self-confidence in women and young children. It featured photographs of real women and organized exhibits to promote a natural view of beauty. In 2006, Dove expanded the campaign with viral videos on their "Daughters" website about issues women face regarding modern beauty standards. The campaign aimed to change narrow societal views of beauty by focusing on qualities like confidence instead of physical appearance. It faced challenges but adopted long-term marketing strategies like the "Evolution" video in 2006 showing the process of retouching women in ads. The "Real Beauty Sketches" video from 2013 comparing women's self-descriptions to sketches made by FBI artists based only on theirStoryforge: Alignment Through Purpose
Storyforge: Alignment Through PurposeStoryforge: A Purpose Agency
油
There is a fundamental disconnect between the way we build and operate our businesses and what our customers, employees, and stakeholders truly care about.
As a result, most businesses spend money on advertising and marketing that doesnt resonate and messages and initiatives that will never connect with customers and employees.
Customers and employees have more choice than ever before and are very clear about what is important to them.3Apples Think Different AdThe think different vintage campai.docx
3Apples Think Different AdThe think different vintage campai.docxgilbertkpeters11344
油
3
Apples Think Different Ad
The think different vintage campaign used by Apple was the turning point to the reputation and economic situation of the company in the market. The campaigns great back ground, context and visual presentation worked for apple making it successful and outstanding in the market which saved it from a state of impending bankruptcy. Its success was highly enhanced by the effective use of pathos, ethos and logos which make it appear ancient though a modern brand advertisement. These three convince the audience or customers how the company thinks differently. The great turn around could have not been in place were it not for Steve Jobs who after being fired in 1985 was recalled in 1997 and found the company only four months to bankruptcy. His strategy to returning the company to glory was through improving the companies advertising after they had been spending a lot of money without returns.
In a campaign which ran from 1997 to 2002, Jobs used two strategies namely the TV commercial and a print campaign. In this paper, we shall look at the effectiveness of the ethical appeals or credibility used to convince the audience, the impact of emotional appeals used and finally the logic or clarity of the claims used which are the strengths in the campaign that led to the revival of Apple.
The commercial starts with a 60 seconds black screen with the announcer Richard Dreyfuss, an American actor narrating several quotes from notable revolutionists starting with the manifesto Heres to the crazy ones by Albert Einstein followed by the words; The misfits. The rebels. The trouble makers. The round pegs in the square holes. The ones who see things differently. They are not fond ofrules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you cant do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think that they can change the world, are the ones who do. As the voice speaks, the images of several revolutionists flash over the screen beginning with Albert Einstein, Martin Luther King, Mahatma Gandhi, Mohammed Ali, Bob Dylan, Yoko Ono and Ted Turner just to mention a few. The list of inspiring images ends with the image of an anonymous girl which is followed by the disappearance of the think different into white, Apples Logo and the commercial ends. The print ad comprised of billboards, posters and magazines which had one of the inspiring characters, the words think different and the multicolored Apples logo. The posters and billboards were placed on famous cities like San Francisco while the magazine ad was available in Newsweek and other mainstream magazines.
The campaign uses logos or reasoning effectively by honoring great revolutionists while using the ration that positive change is brought about by creative thinkin.marketing 2
marketing 2trinh_startup
油
Dove is a subsidiary of Unilever that launched its "Real Beauty" advertising campaign in 2004 to celebrate women's unique differences rather than ignore them. Through TV commercials, magazines, and online conversations, the campaign aimed to inspire women's confidence by featuring real women of diverse body types. Notable efforts included billboards asking women to describe their own beauty in 2005 and a viral video in 2013 showing how strangers perceive women differently than how they see themselves. The long-running campaign has helped build trust in the Dove brand and significantly increase sales while receiving awards for starting an important global conversation about beauty.Seminar assignment (TMD)
Seminar assignment (TMD)Cynthia Kopala
油
In the document, you will find information of all the seminars I attended for the Talent and Management Development assignment. You can also find information of my reflection of all the seminars.
Eye assessment in polytrauma for undergraduates.pptx
Eye assessment in polytrauma for undergraduates.pptxKafrELShiekh University
油
Eye assessment in polytrauma for undergraduates.More Related Content
Similar to Group2 behani guray_sandel_velasco_belo_group (20)
The Rise of Female Influencers in Digital Marketing.pdf
The Rise of Female Influencers in Digital Marketing.pdfCIOWomenMagazine
油
Here are some factors that help Female Influencers in Digital Marketing: 1. The Emergence, 2. Authenticity and Relatability, 3. Diverse Perspectives, 4. Niche Specialization, 5. The Power of Visual Content, etc.Belo 10 Step Marketing Plan
Belo 10 Step Marketing Planbelomg_markma
油
The document is a 10 step marketing plan for Belo Medical Group. It provides an overview of Belo's target market as real or "wanna be" stars who want to look like stars and are willing to pay for beauty procedures. It positions Belo as being more expensive than competitors but offering celebrity endorsements and a wider reach with branches across metro Manila and in California. The plan discusses Belo's competitors, pricing, promotions using various channels, and locations across major cities.Advertise.pptx
Advertise.pptxSarbajitPanda2
油
This document provides an overview of advertising and its role in society. It defines advertising as a public notice or announcement promoting a product, service or event. It then outlines the objectives of advertising such as stimulating demand and increasing profits. The document discusses debates around whether advertising shapes or mirrors social values and issues around stereotyping. It also lists different sources of advertising and the impacts it can have on society, including both advantages like informing consumers and disadvantages such as manipulating audiences.brand scavenging
brand scavengingVishakha Pithwal
油
1) Branding concepts focus on creating an iconic product design that engages consumers emotionally and creates brand loyalty. The product experience becomes a vehicle for the overall brand experience.
2) SPELT (Social, Political, Economic, Legal and Technological) factors influence both individuals and organizations and their needs. The exchange process between their needs drives business growth and profits.
3) Successful brands like Nike and Diesel have created strong brand tribes by developing rituals, practices and identities that their loyal followers embrace. They have transformed their brands into ways of living.Li Consultant Report
Li Consultant ReportNora Li
油
This document summarizes the results of a focus group conducted to gather feedback on Dove's "Real Beauty Sketches" campaign and a proposed new campaign called "I feel beautiful __". The focus group found that while the intentions of "Real Beauty Sketches" were good, it reinforced the portrayal of women as victims and insecure about their appearance. For the new campaign, participants responded very positively to the idea of defining beauty based on women's capabilities and accomplishments rather than their looks. They felt it would provide a more empowering and diverse portrayal of women. The consensus was that advertisements should send positive messages and show women engaged in meaningful activities rather than solely focused on their appearance.Dove Case Analysis
Dove Case AnalysisAmber Moore
油
Dove Case Analysis SWOT analysis identifies Dove's strengths as its worldwide presence and unconventional marketing strategy. Weaknesses include difficulty changing perceptions and focus on functional superiority. Opportunities exist in new target markets and communicating consistently worldwide. Threats include changing target markets and communicating consistently worldwide. Dove introduced beauty products through category extensions and shifted its brand positioning strategy beyond functional benefits through its "Campaign for Real Beauty".2011 Trend Report (general version) - Urbanology by Tami Honesty
2011 Trend Report (general version) - Urbanology by Tami HonestyUrbanology Inc
油
Trend slides are taken from the original presentation given August 2010, some topics and discussions are not present.
The deck was created to stir thought-provoking creativity when developing "near" future marketing strategies.
Tami Honesty is President of Urbanology Inc., a multimedia boutique agency specializing in holistic marketing strategy from global - national - to local activation in high-propensity areas - Strategy to results.
She is available for conferences, corporate gatherings and team rallies. Additionally, available for more concentrated areas of focus upon request.misleading advertisement ppt
misleading advertisement pptHashtagitsDP
油
This document is a project report on misleading advertisements submitted for a master's degree. It includes an introduction on advertising and misleading advertisements. It then analyzes several specific examples of misleading advertisements, including for Fair & Lovely skin lightening cream, Red Bull energy drink, Horlicks nutritional drink, and shampoo products. The report also covers prevalent forms of misleading advertisements and includes a case study and discussion of penalties. The conclusion reiterates that the report examined various misleading advertising practices.Research template
Research templateSophie Husteden
油
The document summarizes four case studies:
1) Save the Children raises awareness of poverty through ads and has helped over 157 million children globally.
2) Media Trust helps people break into media careers through training programs and has engaged over 600 industry volunteers.
3) The 1979 UK "Labour isn't working" poster criticized high unemployment under Labour and is believed to have contributed to the Conservatives winning the election that year.
4) An unnamed campaign used images of sick children to elicit sympathy and donations for charity.A Recipe for Virality
A Recipe for ViralityCult LDN
油
Combining the topic of virality with the theme of Wellness, we take a look at how virality cannot be achieved simply with the press of a button or high ad spend, but with a dedicated social media strategy to encourage reach and engagement.Social Media Marketing - Dove
Social Media Marketing - DoveMaia Hass
油
This document provides recommendations for Dove's social media marketing campaign. It begins with an overview of Dove as a brand, noting their mission is to help women have a positive relationship with their appearance. The target audience is typically women ages 20-50. It then analyzes Dove's strengths like their large social media following, diversity, and innovative campaigns. However, it notes weaknesses like lacking recent market research and technological developments. Opportunities exist in e-commerce, social media growth, and being more interactive online. Competitors innovating with technology pose a threat. The document concludes with proposing a social media campaign to further Dove's brand goals.Case Study - Dove's Campaign for Real Beauty
Case Study - Dove's Campaign for Real BeautyAmanda Page
油
Dove's Campaign for Real Beauty began in 2004 with the goal of increasing women's self-esteem and changing unrealistic beauty standards. The campaign utilized statistics showing that most women do not consider themselves beautiful. Dove focused on celebrating different body types rather than unattainable standards. This approach increased sales while making women feel more confident. Dove used various advertising channels and generated over 160 million views for one video. While some criticize conflicting messages with other brands owned by Unilever, the campaign overall sparked important discussions about female empowerment.Deceptive advertising: Athletes and Women in Sport
Deceptive advertising: Athletes and Women in SportScott Leman, PhD
油
The document discusses issues with the portrayal and marketing of female athletes. It notes that advertising focusing on female athletes often emphasizes their sexuality and physical attractiveness over their athletic skills. This leads young athletes to believe looks are more important than sports ability. Additionally, camera angles during events sometimes inappropriately sexualize female athletes. Overall, the document suggests commercial interests prioritize using sex to sell over celebrating athletic achievement when marketing women's sports.Behaviour: the heart of a brand
Behaviour: the heart of a brandFourtold
油
5 steps to embedding new behaviours.
Many of the recent headline PR fails were caused by a lack of alignment between the behaviour of a company and public expectations. To avoid these headlines it's important to understand exactly what's happening in your organisational culture, and evaluate how this may be at odds with public expectations.Fair & Lovely Marketing Plan
Fair & Lovely Marketing PlanAhsan Habib
油
After studying the theoretical concepts of a topic, understanding its practical implications and applications is the next step in the learning process. This Project of Marketing Management Part is last. For this report, I tried to find out about the Marketing Strategy of marketing of the reputed brand of the world, namely Fair & Lovely.Digital Digest-1
Digital Digest-1Lovepreetkaur447825
油
The Dove Real Beauty campaign was launched in 2004 by Unilever to build self-confidence in women and young children. It featured photographs of real women and organized exhibits to promote a natural view of beauty. In 2006, Dove expanded the campaign with viral videos on their "Daughters" website about issues women face regarding modern beauty standards. The campaign aimed to change narrow societal views of beauty by focusing on qualities like confidence instead of physical appearance. It faced challenges but adopted long-term marketing strategies like the "Evolution" video in 2006 showing the process of retouching women in ads. The "Real Beauty Sketches" video from 2013 comparing women's self-descriptions to sketches made by FBI artists based only on theirStoryforge: Alignment Through Purpose
Storyforge: Alignment Through PurposeStoryforge: A Purpose Agency
油
There is a fundamental disconnect between the way we build and operate our businesses and what our customers, employees, and stakeholders truly care about.
As a result, most businesses spend money on advertising and marketing that doesnt resonate and messages and initiatives that will never connect with customers and employees.
Customers and employees have more choice than ever before and are very clear about what is important to them.3Apples Think Different AdThe think different vintage campai.docx
3Apples Think Different AdThe think different vintage campai.docxgilbertkpeters11344
油
3
Apples Think Different Ad
The think different vintage campaign used by Apple was the turning point to the reputation and economic situation of the company in the market. The campaigns great back ground, context and visual presentation worked for apple making it successful and outstanding in the market which saved it from a state of impending bankruptcy. Its success was highly enhanced by the effective use of pathos, ethos and logos which make it appear ancient though a modern brand advertisement. These three convince the audience or customers how the company thinks differently. The great turn around could have not been in place were it not for Steve Jobs who after being fired in 1985 was recalled in 1997 and found the company only four months to bankruptcy. His strategy to returning the company to glory was through improving the companies advertising after they had been spending a lot of money without returns.
In a campaign which ran from 1997 to 2002, Jobs used two strategies namely the TV commercial and a print campaign. In this paper, we shall look at the effectiveness of the ethical appeals or credibility used to convince the audience, the impact of emotional appeals used and finally the logic or clarity of the claims used which are the strengths in the campaign that led to the revival of Apple.
The commercial starts with a 60 seconds black screen with the announcer Richard Dreyfuss, an American actor narrating several quotes from notable revolutionists starting with the manifesto Heres to the crazy ones by Albert Einstein followed by the words; The misfits. The rebels. The trouble makers. The round pegs in the square holes. The ones who see things differently. They are not fond ofrules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you cant do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think that they can change the world, are the ones who do. As the voice speaks, the images of several revolutionists flash over the screen beginning with Albert Einstein, Martin Luther King, Mahatma Gandhi, Mohammed Ali, Bob Dylan, Yoko Ono and Ted Turner just to mention a few. The list of inspiring images ends with the image of an anonymous girl which is followed by the disappearance of the think different into white, Apples Logo and the commercial ends. The print ad comprised of billboards, posters and magazines which had one of the inspiring characters, the words think different and the multicolored Apples logo. The posters and billboards were placed on famous cities like San Francisco while the magazine ad was available in Newsweek and other mainstream magazines.
The campaign uses logos or reasoning effectively by honoring great revolutionists while using the ration that positive change is brought about by creative thinkin.marketing 2
marketing 2trinh_startup
油
Dove is a subsidiary of Unilever that launched its "Real Beauty" advertising campaign in 2004 to celebrate women's unique differences rather than ignore them. Through TV commercials, magazines, and online conversations, the campaign aimed to inspire women's confidence by featuring real women of diverse body types. Notable efforts included billboards asking women to describe their own beauty in 2005 and a viral video in 2013 showing how strangers perceive women differently than how they see themselves. The long-running campaign has helped build trust in the Dove brand and significantly increase sales while receiving awards for starting an important global conversation about beauty.Seminar assignment (TMD)
Seminar assignment (TMD)Cynthia Kopala
油
In the document, you will find information of all the seminars I attended for the Talent and Management Development assignment. You can also find information of my reflection of all the seminars.Recently uploaded (20)
Eye assessment in polytrauma for undergraduates.pptx
Eye assessment in polytrauma for undergraduates.pptxKafrELShiekh University
油
Eye assessment in polytrauma for undergraduates.Research Hyopthesis and Research Assumption
Research Hyopthesis and Research AssumptionDr. Binu Babu Nursing Lectures Incredibly Easy
油
Research Hyopthesis and AssumptionIncreased Clinical Trial Complexity | Dr. Ulana Rey | MindLumina
Increased Clinical Trial Complexity | Dr. Ulana Rey | MindLuminaUlana Rey PharmD
油
Increased Clinical Trial Complexity. By Ulana Rey PharmD for MindLumina. Dr. Ulana Rey discusses how clinical trial complexityendpoints, procedures, eligibility criteria, countrieshas increased over a 20-year period.Modern Practice Principles in Lung CancerFirst Find the Targets, Then Treat ...
Modern Practice Principles in Lung CancerFirst Find the Targets, Then Treat ...PVI, PeerView Institute for Medical Education
油
Chair, Joshua Sabari, MD, discusses NSCLC in this CME activity titled Modern Practice Principles in Lung CancerFirst Find the Targets, Then Treat With Precision: A Concise Guide for Biomarker Testing and EGFR-Targeted Therapy in NSCLC. For the full presentation, downloadable Practice Aid, and complete CME information, and to apply for credit, please visit us at https://bit.ly/3VomnBV. CME credit will be available until February 26, 2026.Pediatric Refeeding syndrome: comprehensive overview.pptx
Pediatric Refeeding syndrome: comprehensive overview.pptxGabriel Shamavu
油
Refeeding Syndrome in Severely Malnourished Child, compr辿hensive summary by Dr SHAMAVU Gabriel Digestive Powerhouses: Liver, Gallbladder, and Pancreas for Nursing Students
Digestive Powerhouses: Liver, Gallbladder, and Pancreas for Nursing StudentsViresh Mahajani
油
This educational PowerPoint presentation is designed to equip GNM students with a solid understanding of the liver, pancreas, and gallbladder. It explores the anatomical structures, physiological processes, and clinical significance of these vital organs. Key topics include:
Liver functions: detoxification, metabolism, and bile synthesis.
Gallbladder: bile storage and release.
Pancreas: exocrine and endocrine functions, including digestive enzyme and hormone production. This presentation is ideal for GNM students seeking a clear and concise review of these important digestive system components."IMMUNO-ONCOLOGY DESCOVERING THE IMPORTANCE OF CLINICAL IMUNOLOGY IN MEDICINE
IMMUNO-ONCOLOGY DESCOVERING THE IMPORTANCE OF CLINICAL IMUNOLOGY IN MEDICINERelianceNwosu
油
This presentation emphasizes the role of immunodiagnostics and Immunotherapy. 
delayed recovery of anaesthesia ppt. delayed
delayed recovery of anaesthesia ppt. delayedSimmons2
油
delayed recovery from anaesthesia
#anaesthesia#delayed recoveryRestoring Remission in RRMM: Present and Future of Sequential Immunotherapy W...
Restoring Remission in RRMM: Present and Future of Sequential Immunotherapy W...PVI, PeerView Institute for Medical Education
油
Chair, Shaji K. Kumar, MD, and patient Vikki, discuss multiple myeloma in this CME/NCPD/AAPA/IPCE activity titled Restoring Remission in RRMM: Present and Future of Sequential Immunotherapy With GPRC5D-Targeting Options. For the full presentation, downloadable Practice Aids, and complete CME/NCPD/AAPA/IPCE information, and to apply for credit, please visit us at https://bit.ly/4fYDKkj. CME/NCPD/AAPA/IPCE credit will be available until February 23, 2026.COLD PCR application used in breast cancer research
COLD PCR application used in breast cancer researchSona Thesis Consultancy
油
COLD-PCR is a modified version of the polymerase chain reaction (PCR) technique used to selectively amplify and enrich rare or minority DNA sequences, such as mutations or genetic variations. Advancements in IgA Nephropathy: Discovering the Potential of Complement Path...
Advancements in IgA Nephropathy: Discovering the Potential of Complement Path...PVI, PeerView Institute for Medical Education
油
Co-Chairs and Presenters, Gerald Appel, MD, and Dana V. Rizk, MD, discuss kidney disease in this CME activity titled Advancements in IgA Nephropathy: Discovering the Potential of Complement Pathway Therapies. For the full presentation, downloadable Practice Aids, and complete CME information, and to apply for credit, please visit us at https://bit.ly/48UHvVM. CME credit will be available until February 25, 2026.Research Problems - Nursing Research....
Research Problems - Nursing Research....Dr. Binu Babu Nursing Lectures Incredibly Easy
油
Research Problems - Nursing ResearchEnzyme Induction and Inhibition: Mechanisms, Examples, and Clinical Significance
Enzyme Induction and Inhibition: Mechanisms, Examples, and Clinical SignificanceSumeetSharma591398
油
This presentation explains the concepts of enzyme induction and enzyme inhibition in drug metabolism. It covers the mechanisms, examples, clinical significance, and factors affecting enzyme activity, with a focus on CYP450 enzymes. Learn how these processes impact drug interactions, efficacy, and toxicity. Essential for pharmacy, pharmacology, and medical students.Mastering Mobility- Joints of Lower Limb -Dr. Ahmed Elzainy.pdf
Mastering Mobility- Joints of Lower Limb -Dr. Ahmed Elzainy.pdfInternal medicine department, faculty of Medicine Beni-Suef University Egypt
油
Dr. Ahmed Elzainy
Mastering Mobility- Joints of Lower Limb -Dr. Ahmed Elzainy Associate Professor of Anatomy and Embryology - American Fellowship in Medical Education (FAIMER), Philadelphia, USA
Progress Test CoordinatorKinetics of Elimination First-Order and Zero-Order Kinetics
Kinetics of Elimination First-Order and Zero-Order KineticsSumeetSharma591398
油
This presentation provides a comprehensive overview of drug elimination kinetics, focusing on first-order and zero-order kinetics. It covers key concepts, graphical representations, mathematical expressions, and clinical implications. The slides include detailed comparisons, relevant equations, and easy-to-understand visuals to enhance learning.
Topics covered:
Introduction to drug elimination kinetics
First-order kinetics: definition, characteristics, and graph
Zero-order kinetics: definition, characteristics, and graph
Mathematical expressions for both kinetics
Key differences and clinical significance
This is a must-read for pharmacology students, researchers, and healthcare professionals looking to understand drug metabolism and elimination processes.Introduction-to-the-PuroKalusugan-InitiativeCHD12.pptx
Introduction-to-the-PuroKalusugan-InitiativeCHD12.pptxhepopolomolok2023
油
An introduction to the PuroKalusugan InitiativeAn overview of Acute Myeloid Leukemia in Lesotho Preliminary National Tum...
An overview of Acute Myeloid Leukemia in Lesotho Preliminary National Tum...SEJOJO PHAAROE
油
Acute myeloid leukemia (AML)油is a cancer of the myeloid line of blood cells,
characterized by the rapid growth of abnormal cells that build up in the bone marrow and blood and interfere with normal blood cell production
The word "acute" in acute myelogenous leukemia means the disease tends to get worse quickly
Myeloid cell series are affected
These typically develop into mature blood cells, including red blood cells, white blood cells and platelets.
AML is the most common type of acute leukemia in adults
Modern Practice Principles in Lung CancerFirst Find the Targets, Then Treat ...
Modern Practice Principles in Lung CancerFirst Find the Targets, Then Treat ...PVI, PeerView Institute for Medical Education
油
Restoring Remission in RRMM: Present and Future of Sequential Immunotherapy W...
Restoring Remission in RRMM: Present and Future of Sequential Immunotherapy W...PVI, PeerView Institute for Medical Education
油
Advancements in IgA Nephropathy: Discovering the Potential of Complement Path...
Advancements in IgA Nephropathy: Discovering the Potential of Complement Path...PVI, PeerView Institute for Medical Education
油
Mastering Mobility- Joints of Lower Limb -Dr. Ahmed Elzainy.pdf
Mastering Mobility- Joints of Lower Limb -Dr. Ahmed Elzainy.pdfInternal medicine department, faculty of Medicine Beni-Suef University Egypt
油
Group2 behani guray_sandel_velasco_belo_group
- 1. How Belo Medical Group Changed the gameMegha BehaniAnna GurayLee SandelHazelle VelascoJune 2011
- 2. This presentation is part of the mandatory requirements of Prof. Remigio Joseph De Ungrias AGSB marketing management class.The data included in this report are based on publicly available data such as those on internet websites, news, package declarations, public reports.When appropriate, data are masked so as not to create unexpected conflicts.The reports are posted and linked on slideshare, blogs and facebook so that there is easier sharing among students from different marketing classes.Disclaimer
- 3. Saw opportunity when others saw problems for change and growthProblem: Mere thought of changing looks and body suggested how people couldnt be satisfied with their own skinOpportunity: Tried enhancing looks to make one feel better about themselvesGame plan!
- 4. Filipinos sense belongingness when they feel beautiful feel like a starThey idolize the artistas and dream to become like them somdedayVicky Belo herself felt the need which pushed her to create the big empireConnectedwith emotions
- 5. Went in to dermatology and learned about liposuction.Created clinic around Metro Manila and branched out fartherUsed sophisticated techniques for cosmetic procedures and added other procedures.Used celebrity endorses to prove that beauty is achievable because its what the stars do.Winning Strategies
- 6. Preserved the aura of mystique around personalities, to protect client information.Trained staff to be customer-centric everyone is a star in our clinics.Made Belo available to the mass with the Belo Essential Line.Have garnered prestigious recognition from Readers Digest Asia as the most trusted consumer-product brand in 2010.Enhanced the winning tactics
- 7. The BMG has prepared itself from the possibilities of gaining market through tourism. Vicky Belo has marketed the company well to a point where they made it to a household name. Appearing in the media has helped them with making the name well-known to the mass Vicky Belo who was once the odd ball is now a Star herself, Doctor to the Stars!Thought like an Entrepreneur!
- 8. How Belo Medical Group Changed the gameMegha BehaniAnna GurayLee SandelHazelle VelascoJune 2011